Day-to-day comparison
Comparison of daily performance by day of week (Monday this year vs. Monday last year).
Demand
The number of rooms sold in a specified time period (excludes complimentary rooms). Refer to Data Reporting Guidelines for more specific application. See: Rooms Sold (Room Demand).
Destination resort
Property that appeals to leisure travelers, typically located in resort markets, and considered a destination in and of themselves with extensive amenity offerings. These properties are typically larger and full-service.
Developer
A company that prepares a site and builds for commercial use as a lodging facility.
Exchange rate
The value of one currency for the purpose of one conversion to another. For STR reporting purposes, this is the factor used to convert U.S. dollar revenue to local currency and vice versa. STR obtains exchange rate data from Oanda.com. Monthly data uses the rat...
Extended stay
Properties typically focused on attracting guests for extended periods. These properties quote weekly rates. The typical length of stay average for guests is four to seven nights.
Fair share
A metric that assumes an even distribution of supply, demand and revenue among all properties in a selected group. An index of 100 indicates a property has achieved its fair share. For example, if a subject hotel’s ADR is $50, and the ADR of its competitive set...
Food & Beverage (F&B) revenue
Revenue derived from the sale of food, beverage and non-consumable goods and services sold by a property’s food and beverage department. Refer to Data Reporting Guidelines for more specific application (HOST & P&L).
Franchise company
A group of independently-owned operations that have been issued a contract to use a specific name and logo, purchased for an annual fee plus “royalties” - usually based on a percentage of sales. Members share benefits like brand-name identity, corporate image adverti...
Full availability
This setting calculates the results based on the full physical capacity for the subject property, competitive set and industry segment.
Full service hotel
Typically Upscale, Upper Upscale and Luxury properties with a wide variety of onsite amenities, such as restaurants, meeting spaces, exercise rooms or spas.