Exchange rate
The value of one currency for the purpose of one conversion to another. For STR reporting purposes, this is the factor used to convert U.S. dollar revenue to local currency and vice versa. STR obtains exchange rate data from Oanda.com. Monthly data uses the rat...
Extended stay
Properties typically focused on attracting guests for extended periods. These properties quote weekly rates. The typical length of stay average for guests is four to seven nights.
Fair share
A metric that assumes an even distribution of supply, demand and revenue among all properties in a selected group. An index of 100 indicates a property has achieved its fair share. For example, if a subject hotel’s ADR is $50, and the ADR of its competitive set...
Food & Beverage (F&B) revenue
Revenue derived from the sale of food, beverage and non-consumable goods and services sold by a property’s food and beverage department. Refer to Data Reporting Guidelines for more specific application (HOST & P&L).
Franchise company
A group of independently-owned operations that have been issued a contract to use a specific name and logo, purchased for an annual fee plus “royalties” - usually based on a percentage of sales. Members share benefits like brand-name identity, corporate image adverti...
Full availability
This setting calculates the results based on the full physical capacity for the subject property, competitive set and industry segment.
Full service hotel
Typically Upscale, Upper Upscale and Luxury properties with a wide variety of onsite amenities, such as restaurants, meeting spaces, exercise rooms or spas.
Golf
Property that includes a golf course amenity as part of its operations. A property does not qualify if it only has privileges on a nearby course.
Group rooms
Typically defined as 10 or more rooms per night, sold pursuant to a signed agreement. Refer to Data Reporting Guidelines for more specific application. This type of data is included in the Segmentation portion of STR’s reports.
Holiday closure
A property is voluntarily closed for a period of time (less than one month), typically due to a holiday.