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The Baird/STR Hotel Stock Index dropped 3.0% in June to a level of 4,993. Year to date through the first six months of 2021, the stock index was up 9.2%.

U.S. hotel occupancy dipped while average daily rate (ADR) was up from previous weeks and the comparable period in 2019, according to STR‘s latest data through 3 July.

Rooms removed from a chain's inventory and added to another brand or independent hotel.

The country or nation where a physical property is located.

In the U.S., a county is a geographic subdivision of a state (or federal territory).

Comparison of daily performance by actual calendar date (1st of January this year vs. 1st of January last year).

The Day-of-Week Revenue Opportunity measures the revenue gap, if any, for each day of the week between your property and the relative performance of the highest-performing property in your comp set.

The Day-of-Week RevPAR on a Pulse Report details your property's average day-of-week RevPAR (e.g. Monday) versus the average for your primary comp set. Please note that the aggregate competitive set data excludes your property, so the results may be different than sh...

Comparison of daily performance by day of week (Monday this year vs. Monday last year).

The number of rooms sold in a specified time period (excludes complimentary rooms). Refer to Data Reporting Guidelines for more specific application. See: Rooms Sold (Room Demand).  

Property that appeals to leisure travelers, typically located in resort markets, and considered a destination in and of themselves with extensive amenity offerings. These properties are typically larger and full-service.  

 A company that prepares a site and builds for commercial use as a lodging facility.