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U.K. Performance Results for September 2020

U.S. Performance Results for October 2020 and forecast for 2020/2021

Turkey’s hotel average daily rate (ADR) has grown exponentially in recent months despite the global pandemic depressing rates most everywhere else in the world.

U.S. performance results for April 2020

U.S. Performance Results for November 2020

U.S. performance results for year-end 2020

Canada performance results for year-end 2020

    Dive Deeper into Benchmarking with STR You cannot improve what you are not measuring. Benchmarking allows hotels and portfolios to remove Why Benchmark Learn why benchmarking is crucial in the hotel revenue management cycle and walk through the foundation...

In Japan, the cherry blossom is in full bloom. Known as Sakura, these trees also provide the perfect metaphor for the country’s hotel industry, which is beginning to show reasons for optimism after a later reopening than many parts of the world.

After record-breaking disruptions to the global hotel industry, traditional year-over-year comparisons are far less actionable when benchmarking hotel performance data. During the Hotel Data Conference: Global Edition, we discussed how to benchmark most effectively a...

In October 2020, STR launched the Composite Comp Set, an evolution of competitive set benchmarking that will provide hotel industry stakeholders more flexibility and control in an ever-evolving global marketplace.

COVID-19 impact on STR monthly benchmarking COVID-19 has altered the way industries are operating around the world. The data community, and STR, ar Translated Versions: Spanish | Portuguese (Brazil) | Japanese | Portuguese