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In the U.S., it costs about $9 more to staff a hotel room than in 2023. While rooms labor makes up the highest portion of labor expenses, the increase in F&B labor costs is driving most of that growth.

Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.

Thanksgiving shift produced net positive for the last two weeks in November, second-highest Thanksgiving week demand on record, hurricane-affected markets continued to see increases, group demand soared then plummeted because of the calendar shift, and non-stop globa...

Hurricane-affected markets continued to see increases; U.S. group demand unstoppable; robust global growth continued for the ninth consecutive week.

U.S. hotel conversion activity continues to trend below the long-term average of the 20-year period ending 2019.

Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour.

A jump in performance provided an early holiday gift for hoteliers; nine of every 10 U.S. markets posted RevPAR gains; group demand looks unstoppable; second highest Global RevPAR gain of the year

The U.S. presidential election, a year-over-year Thanksgiving calendar shift, ongoing hurricane recovery efforts, and an extra weekend all factored into the equation as U.S. RevPAR increased 2.5% in November.

Strong finish to 2024 across the globe.

U.S. and European results hampered by holiday hangover; calendar shifts also played a role in U.S. results; limited impact from Los Angeles wildfires; Japanese hotels still strong.

The devastating wildfires in Los Angeles appear to have had limited impact on hotel performance as of the week ending 11 January 2025.

U.S. hotels rebound post-holiday lull; most of L.A. area elevated with wildfire displacement demand, tourist-heavy areas down; global RevPAR up on ADR, Japanese hotels still leading.