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U.S. weekly RevPAR still a rollercoaster ride; China up post-New Year holiday with easy comps.

Revised Market Forecasts from STR and Tourism Economics are now available. View the full global travel and macroeconomic assumptions that went into this quarter's reports.

January kicked off 2025 with most countries in the Americas region (excluding the U.S.) reporting YoY RevPAR growth.

U.S. rollercoaster ride continues; Fashion Week events impact France and Italy.

Our ongoing partnership with the Independent Hotel Show each year is key in boosting the industry’s collective benchmarking efforts, and we are excited to share a report which provides a sampling of STR’s unrivalled data solutions.

While Middle East hoteliers have historical trends to prepare for the Ramadan slowdown, the annual shift on the calendar has pushed the Holy Month further into overlap with the Middle East’s high season.

Strong start, weak finish net flat RevPAR in the U.S.; Weekly global occupancy down

Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.

U.S. hotel room demand for the week ending 23 July 2022 reached its seasonal apex with more than 28.4 million sold. That was the country’s highest weekly total for rooms sold since mid-2019 and the 10th largest weekly amount of the past 22 years.

A new edition of STR’s global bubble charts shows strengthening performance around much of the world, with the highest overall levels in Europe and noteworthy recovery in Latin America. Varying recovery stories are also unfolding in Chinese markets.

With the annual U.S. travel peak behind us, hotel demand and occupancy began to trend down—which is normal. For the week ending 30 July 2022 (week 31), however, the decrease in demand was much lower than in 2017, 2018 and 2019.

This piece shows strong alignment between occupancy on the books (Forward STAR) and actualized levels as well as the overall boost that Europe hotels are receiving from the likes of Bruce Springsteen, Ed Sheeran, Elton John, and Westlife.