Value of travel increasing in importance, while spending remains resilient
Pricing value and deals are becoming more important to consumers, but the overall travel spending outlook looks stable, according to our latest research.
Market Recovery Monitor - 10 September 2022
Based on the latest week of data (4-10 September 2022), and accounting for a holiday calendar shift, the 3-day Labor Day weekend (Friday – Sunday) in the U.S. was the second best behind 2021.
Special Report for the 2022 Independent Hotel Show
Through its strong, ongoing partnership with the Independent Hotel Show, STR is pleased to provide this special report. Read now for insights into Independent vs. Branded hotel performance indicators in the UK, customer segmentation, forward bookings and forecasts. ...
Market Recovery Monitor - 17 September 2022
Groups and business travel provided a post-Labor Day boost in the U.S. with Monday-Wednesday occupancy reaching 69.9% nationally and 75.5% in the Top 25 Markets. The latter was the second highest level of the pandemic-era.
Labor Day strength pushes NYC into Top 25 RevPAR lead, leisure markets dominated everywhere else
For the four weeks ending 10 September, there was an expected seasonal softening from the mid-summer travel peak. Only six of the 165 STR-defined U.S. markets saw month-over-month RevPAR increases for the period.
U.S. hospitality radar - August 2022
Jan Freitag gives a look at GDP growth, RevPAR growth, group rates, highway room demand, and more
Understanding your STR reports: Profit & Loss (P&L)
Regardless of how the hotel industry benchmarks performance, the end goal is always maximum profitability. Like all other elements of industry benchmarking, there are data sets and reports designed specifically to measure the success of that goal.
Market Recovery Monitor - 24 September 2022
U.S. hotel industry occupancy topped 70% for the week ending 24 September 2022—an eight-week high.
School break data suggests subtle boosts, sizable squeezes to travel demand during Fall 2022
STR’s School Break Report shows that subtle boosts and sizeable squeezes to travel demand are on deck this fall as shifts in holiday breaks could impact year-over-year hotel performance. Read more about how these changes could affect your market’s opportunities. ...
Dublin hotel performance soared during Garth Brooks tour, late bookings were part of the success
Actualized data from Garth Brooks’ tour dates in Dublin backed up previous analysis of forward-looking data. Performance popped, and shorter booking windows were part of the equation.
U.S. Hotels - August 2022 Commentary
August marked the second consecutive month-over-month occupancy decline. ADR declined MoM to $151.49 but was still 14% higher than August 2019 in nominal terms. Real ADR was about 1% below the pre-pandemic comparable.
Market Recovery Monitor - 1 October 2022
U.S. hotel performance was affected by two significant demand-influencing events during 25 September to 1 October 2022—Rosh Hashanah and Hurricane Ian.