STR Chain Scales
NYC extends lead among the major markets, autumn destinations have been popular as well
Data for the four weeks ending 15 October shows that New York City widened its performance lead over the other large U.S. markets and that leisure travelers flocked to autumn destinations as well as resorts far removed from the path of the hurricane.
Chain Scale
Chain Scale segments are grouped primarily according to actual average room rates. An independent hotel, regardless of average room rate, is included as a separate Chain Scale category. The Chain Scale segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Mid...
How are hotels classified by STR?
Chain Scale Segments The Chain Scale segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent. Chain Scale segments are grouped primarily according to actual average room rates. An independent hotel, regardless of average daily ...
How have past Sargassum blooms affected hotel performance?
Hoteliers may face additional headwinds from high levels of Sargassum seaweed blooms. In addition to environmental concerns, Sargassum presents an issue for destinations because its unpleasant smell and presence can discourage beachgoing tourists.
A Class Tale: Luxury hotels around the world
New restrictions obviously mean potential challenges for the hotel industry, and as we have seen throughout the pandemic, every class of hotel can be affected differently. In this latest piece, we look at how Luxury class hotels have performed around the globe, espec...
London’s Outlook: An Analysis by Hotel Class
When booking a hotel room, guests are considering more factors than ever in deciding which property to call home in their destination. Examining future occupancy levels by class allows for a better understanding of the traveler booking rationale for the upcoming mont...
How have past outbreak situations affected U.S. hotel demand?
Amid the ongoing development of the COVID-19 outbreak, we analyzed the impact of SARS and N1H1 (also referred to as 'swine flu') on U.S. hotel demand.
Restrictions, lack of inbound travel have limited Southeast Asia’s hotel performance
Southeast Asia sits at the lower end of recovery compared to other STR-defined subcontinents, exceeding only the gains of Northeastern Asia in terms of occupancy and average daily rate (ADR ) in 2022.
Historical analysis: Rising gas prices have limited impact on U.S. hotel demand
Historical data back to 1990 shows a correlation of .54 between inflation-adjusted gas prices and seasonally adjusted hotel room demand. Read more in this quick analysis on the impact of rising gas prices.
Why am I being compared to submarket scale or market scale instead of my Comp Set?
If your Comp Set did not include sufficient data for reporting, the comparative data will default to the most relevant industry segment available.
Do I only include group business contracts that have been signed and returned?
If your property/portfolio is deducting rooms from Adjusted Rooms Available only when a contract has been issued (i.e. not signed and returned), STR wants those figures included in your submissions.