Understand the terminology, formulas and metrics used by the hotel and lodging industry. Learn how to analyze various types of hotel and market-level data, and how to make data-driven decisions based upon that analysis. Gain a thorough understanding of the benchmarking and performance reports that are used by the industry.
- The CHIA includes the following sections:
- Hotel Industry Foundations
- Hotel Math Fundamentals, the metrics used by the Hotel Industry
- Property Level Benchmarking
- Hotel Industry Performance Reports and Data
- The student cost of the CHIA certification is US$75.
- The CHIA has been recognized by the AH&LA, HFTP, ICHRIE, IoH and PATA.
- Free train-the-trainer sessions are offered to prepare professors to offer the CHIA.