By Raquel Ortiz
New Orleans is set to host Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles, and the market’s hotels are heading toward full occupancy around the big game on 9 February 2025.
As shown in our Forward STAR data, which tracks future booking levels, occupancy on the books is peaking at 90.1% the night before the game. That level was recorded on 27 January, just one day after the Chiefs and Eagles punched their respective tickets, so it is reasonable to expect further pickup via each teams’ followings. If you drill down further to the market’s central business district/French Quarter submarket, occupancy on the books was at a high of 96.5% for the Friday night before the game.
Additionally, average daily rate (ADR) is forecasted to grow 35% year over year, contributing to 43% growth in revenue per available (RevPAR). While those growth rates might not sound overwhelming for a Super Bowl, it is important to remember that NOLA’S 2024 comparable performance levels were high because Mardi Gras fell on the corresponding weekend. Regardless, the market’s Super Bowl growth rates have the potential to rank in the top five historically.
When the city previously hosted the Super Bowl in 2013, Sunday night RevPAR was $376 on 96.4% occupancy. For the entire weekend (Friday-Sunday), occupancy was at 95.8% and RevPAR at $371. Although NOLA’s supply has grown 14.3% since its last host year, the market it is likely to reach similarly high levels of hotel performance.
Las Vegas hosted the Super Bowl last year and set the record for the highest Super Bowl Saturday and Sunday ADR ever. While New Orleans is much smaller in terms of hotel supply, it is still a heavily traveled market, and all the entertainment and events leading up to the big day will surely bring in a crowd.