Data Insights Blog

For the week ending 24 July 2021, RevPAR broke the US$100 barrier for the first time since October 2019. At US$101, RevPAR was at its highest level since the week of 27 July 2019.

Revenue per available room (RevPAR) is the new focus of STR’s 51-chart map for the U.S. Amid peak summer travel season, all but nine states moved to within US$10 of their comparable levels from 2019.

In the week ending 17 July 2021, occupancy soared to 71.0%, its highest level since the Columbus Day holiday week of October 2019. Also for the first time since the week ending 19 October 2019, daily occupancy was above 70% Wednesday through Saturday.

U.S. performance results for June 2021

Following the normal pre-4th of July slump, U.S. industry occupancy rebounded to 67.2% for the week ending 10 July 2021. While this was good news, the gain was much less than expected as weekly demand improved 3% to 26 million.

Prior to the pandemic, holiday weeks tended to be lackluster due to the lack of business and group travel. During the pandemic era, that trend seems to be returning.

While summer travel has not yet been “record-breaking” as some predicted, growth for the U.S. hotel industry has simply been spectacular over the past month. We expect that June will produce more than 110 million room nights sold, the most since October 2019.

The “summer travel surge” continued this past week as U.S. hotel occupancy hit an 85-week high at 68.0% for the week ending 19 June 2021.

U.S. performance results for May 2021

U.S. hotel industry occupancy soared to its highest level since November 2019, reaching 66.0% for the week ending 12 June 2021.

For the week ending 5 June 2021, U.S. industry occupancy increased ever so slightly to 61.9%, up +0.2 points from the previous week. Room demand increased for a fifth straight week but by its smallest amount of the past four weeks.

As anticipated, the Memorial Day weekend ushered in the highest occupancy the U.S. industry has seen since the start of the pandemic. For the week ending 29 May 2021, weekly occupancy reached 61.8%, the highest level since the final week of February 2020.

The leisure-led demand surge marched forward with U.S. industry occupancy hitting 60.3%, surpassing the 60% level for the first time since early March 2020.

U.S. hotel demand, occupancy, ADR and RevPAR all reached or were near pandemic-era highs. Further, all four measures hit pandemic highs when looking strictly at the weekend.

U.S. performance results for April 2021

Montreal hoteliers had one future bookings spike on their calendar. That disappeared when the Canadian Grand Prix was officially moved. Read more about the market’s struggles amid indefinite lockdown in this latest Forward STAR piece.

The occupancy doldrums remained in place with U.S. occupancy falling to an eight-week low (56.7%) during 2-8 May 2021. Using STR’s TRI methodology, which considers hotels that are temporarily closed, occupancy dropped to 54.2%.

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a TRI basis, which accounts for temporarily closed hotels. Room demand fell slightly with the weekly level staying above 21 million for a seventh consecutive week.

Hotel performance growth appears to be on hold when compared with the solid gains seen during the spring break period. In a week-over-week comparison, U.S. hotel occupancy was flat during 18-24 April at 57.3%.

Spring Break 2021 didn’t just dive in, it made a cannonball-sized splash for Florida hotels and other U.S. destinations.