Hotels across Germany are filling up for UEFA Euro 2024

29 May 2024
Set to take place across multiple locations in Germany, the 2024 UEFA European Football Championship is expected to affect hotel performance just as much as football fans. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.
Tags
Europe
Industry Updates
Events
Tourism

2024 solar eclipse drove hotel performance records across markets in path of totality

18 April 2024
The total solar eclipse on Monday, 8 April may have darkened cities across Mexico, the U.S., and Canada, but you may want to grab your eclipse glasses once again in preparation for how much the event brightened performance.
Tags
North America
Events
Industry Updates

Las Vegas hotels broke continental U.S. record for Saturday and Sunday ADR

22 February 2024
Super Bowl LVIII in Las Vegas produced unprecedented hotel performance levels—not just for the Super Bowl but for any weekend in history.
Tags
North America
Events
Industry Updates

STR Weekly Insights: 17-22 December, 23-30 December 2023, 31 December 2023-6 January 2024

12 January 2024
Countries/Markets mentioned: China, Dubai, Europe, GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates), London, Los Angeles, New Orleans, New York, Orlando, Paris, Rio de Janeiro, Singapore, Sydney, and the United States.
Tags
Global
Events
Industry Updates

Hotels won the gold with global sporting events in 2023

6 December 2023
While concerts such as Taylor Swift’s Eras Tour and Beyoncé’s Renaissance Tour dominated headlines in 2023, global sporting events were another major driver of hotel performance around the world this year.
Tags
Global
Industry Updates
Events

Hotel performance standouts during Beyonce’s world tour

24 October 2023
Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stops on the RENAISSANCE World Tour stood out.
Tags
Global
Events
Historical Data
Industry Updates
North America
Hotels

Taylor Swift impact grows to $208M in U.S. hotel room revenue

30 August 2023
Best believe U.S. hotels were still “bejeweled” when Swift came to town, as concert dates after our previous update (June through early August) increased the tour impact to $208 million in additional U.S. hotel room revenue.
Tags
North America
Events
Industry Updates
Forward Data
Global

Women’s World Cup drives RevPAR premiums in Australia and New Zealand during quiet winter season

15 August 2023
Record-breaking attendance at the FIFA Women's World Cup 2023 has given hotels around Australia and New Zealand host cities a much-needed boost during a normally slower winter season.
Tags
Events
Asia Pacific
Forward Data
Industry Updates

Taylor Swift, Coldplay and the Rotary Convention: Singapore hotel bookings jump for eventful first half of 2024

27 July 2023
2024 bookings are on the rise in Singapore. Three events are the focus in this latest piece utilizing Forward STAR data.
Tags
Forward Data
Events
Asia Pacific
Industry Updates
Hotels

U.S. hotel performance enchanted by Taylor Swift’s “The Eras Tour”

9 June 2023
We “said remember this moment” – because whether looking at actualized hotel data from recent weeks, or booking data for later this summer, Taylor Swift’s “The Eras Tour” is making an impact across the country.
Tags
North America
Events
Historical Data
Hotels
Industry Updates

Hotels in Southeast Asia seeing the return of MICE business and major leisure events

10 April 2023
Southeast Asia’s hotel industry has seen highs and lows over the past 12 months, but as the year progressed and restrictions eased, the demand for travel began to steadily climb with much of the recent demand in Southeast Asia linked to MICE travel and events.
Tags
Asia Pacific
Industry Updates
Historical Data
Events
Forward Data

Failte Ireland: 2022 Hotel Survey with a focus on STR’s Forward STAR

10 March 2023
In this case study, we examine the 6 Nations rugby tournament, and the positive trends which can be observed in the destination over the period leading up to the games.
Tags
Europe
Forward Data
Events
Industry Updates

Phoenix hotels scored second-highest Super Bowl weekend ADR and RevPAR

27 February 2023
As forecasted, Phoenix’s hotel industry ranked second all-time among Super Bowl host markets in average daily rate (ADR) and revenue per available room (RevPAR) during the weekend of the big game.
Tags
North America
Industry Updates
Events

China hotels benefit from first restriction-free Lunar New Year in three years, more success on the way for APAC

10 February 2023
China announced the easing of most of its COVID restrictions in December 2022, which meant that January 2023 would feature the country's first Lunar New Year holiday without a lockdown since 2019.
Tags
Asia Pacific
Industry Updates
Recovery
Events

COVID-19: Event cancellations impact Germany hotel performance

19 March 2020
Germany has faced a wave of event cancellations and postponements as the COVID-19 outbreak continues, we've analyzed the impact on hotel performance here.
Tags
Europe
Historical Data
Hotels
Events

COVID-19: Impact on Italy hotel performance

6 March 2020
Over the last week, Italy has become a focal point of the COVID-19 outbreak. And to no surprise, the hotel performance impact has been significant. We analyze that impact here.
Tags
Europe
Historical Data
Hotels
Events

COVID-19: Impact of event schedule adjustments on Europe hotels

5 March 2020
Amid the ongoing COVID-19 outbreak, we’ve seen a number of large events and conferences postponed or cancelled in major markets around the world. In this latest analysis, we look closely at Europe.
Tags
Europe
Forward Data
Historical Data
Hotels
Events

How Holi and Diwali impact India hotel performance

27 February 2020
How do Holi and Diwali impact hotel performance in India? We've analyzed the festival effect across the country, read the full article here.
Tags
Asia Pacific
Historical Data
Hotels
Events

Global Hotel Supply: What drives hotel development and how has worldwide inventory evolved?

13 February 2020
How has worldwide hotel supply developed over the last 10 years? And what has driven development? We've analyzed the impact of events, tourism growth, and more here.
Tags
Global
Supply and Development
Hotels
Events
Industry Updates

Is declining interest in fashion weeks leading to a decline in hotel performance?

3 February 2020
With the February fashion weeks on the horizon, we analyzed the recent performance of their predecessors.
Tags
Europe
Historical Data
Hotels
Events