Market Penetration Index (MPI)
Measures a hotel’s Occupancy (Occ) performance relative to an aggregated grouping of hotels (i.e., competitive set, market, submarket). If all things are equal, a property's Occ Index or MPI is 100 compared to the aggregated group of hotels (historically describ...
STR: Sustainable travel, climate change on the mind of tourists
Findings of a survey conducted by STR’s Tourism Consumer Insights team revealed the importance of sustainable tourism as well as the impact of climate change on traveler perception.
STR: Europe hotel performance for January 2020
Europe’s hotel industry reported positive results in the three key performance metrics during January 2020, according to data from STR.
STR: Central/South America hotel performance for January 2020
Hotels in the Central/South America region reported positive performance results during January 2020, according to data from STR.
STR: Asia Pacific hotel performance for January 2020
Hotels in the Asia Pacific region reported mostly negative results in the three key performance metrics during January 2020, according to data from STR.
STR: Middle East and Africa hotel performance for January 2020
Hotels in the Middle East reported mixed January 2020 performance results, while hotels in Africa posted positive results across the three key performance metrics, according to data from STR.
Hotel markets throughout Asia Pacific show coronavirus impact
Top Asia Pacific destinations for Mainland China outbound travelers continue to report a hotel occupancy impact amid the outbreak of coronavirus (COVID-19), according to preliminary February data from STR.
STR: Canada hotel results for week ending 15 February
The Canadian hotel industry recorded positive year-over-year results in the three key performance metrics during the week of 9-15 February 2020, according to data from STR.
STR: U.S. hotel results for week ending 15 February
The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 9-15 February 2020, according to data from STR.
STR: Global hotel chains lead Europe in hotel net unit growth
Accor’s portfolio of brands led Europe in hotel room Net Unit Growth (NUG) in 2019, while Oyo Hotels & Homes posted the highest growth for an individual brand, according to STR.
STR: U.S. hotel results for week ending 22 February
The U.S. hotel industry reported mostly negative year-over-year results in the three key performance metrics during the week of 16-22 February 2020, according to data from STR.
STR: Canada hotel results for week ending 22 February
The Canadian hotel industry recorded negative year-over-year results in the three key performance metrics during the week of 16-22 February 2020, according to data from STR.