Jan Freitag
Mr. Jan D. Freitag is Senior Vice President of Lodging Insights for STR and National Director, Hospitality Analytics for CoStar Group. In his role, Mr. Freitag oversees a variety of projects, all charged with the accumulation and interpretation of global lodging dat...
Jesper Palmqvist
Philip Wooller
Patricia Boo
How many hotels are included in STR's data sample?
STR currently collects data for more than 87,000 hotels around the world.
How does STR collect data?
On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accu...
What data does STR collect from hotels?
We collect rooms available, rooms sold and net room revenue on a monthly, weekly and daily basis. We also collect data broken down by source of business (transient, group and contract) and source of revenue (room, F&B and other). On an annual basis, we process pr...
What is a STAR report?
The benchmarking tool that re-defined industry standards, the STAR Report enables you to compare your property or portfolio’s performance against the competition, providing you with the data intelligence and metrics needed to make better business decisions. Our onlin...
How are hotels classified by STR?
Chain Scale Segments The Chain Scale segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent. Chain Scale segments are grouped primarily according to actual average room rates. An independent hotel, regardless of average daily ...
How does STR forecast markets?
STR’s Market Forecasts are created in partnership with leading forecasting company, Tourism Economics. Our historic market data, market event information, and both general and local economic indicators, are combined to predict the behavior of the hotels in each marke...
Where can I find a participation list for my market?
Please get in touch to discuss participation lists for your markets. You can find contact details of offices in your region here.
What is a Competitive Set (Comp Set)?
A Comp Set is a group of hotels that compete with your property for business and is selected with the purpose of benchmarking your performance against the competition. Read more here.