Hotel forecasting: why it is important to your business
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies. ...
European overtourism measures largely not reflected in hotel KPIs
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their i...
STR, MAH partner to advance data benchmarking for Malaysian hotels
STR, a global data benchmarking and analytics specialist, has partnered with the Malaysian Association of Hotels (MAH), a national hotel association that represents the industry with more than a thousand members throughout the country.
The role of profitability data in a comprehensive hotel benchmarking experience
Discover another level of hotel benchmarking with our in-depth guide on hotel profitability. Learn how consistent financial insights can drive smarter decisions, boost revenue, and create operational efficiencies.
Hotels won the gold with global sporting events in 2023
While concerts such as Taylor Swift’s Eras Tour and Beyoncé’s Renaissance Tour dominated headlines in 2023, global sporting events were another major driver of hotel performance around the world this year.
Hotels across Germany are filling up for UEFA Euro 2024
Set to take place across multiple locations in Germany, the 2024 UEFA European Football Championship is expected to affect hotel performance just as much as football fans. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and ar...
Webinar summary: 5 key points on Mexico hotel performance, 8 June 2022
STR’s latest complimentary webinar focused on hotel performance recovery in Mexico. In addition to the recording that can be accessed here, below are five key points from the webinar on 8 June 2022.
Europe’s historical and forward-looking hotel data shows music event boost
This piece shows strong alignment between occupancy on the books (Forward STAR) and actualized levels as well as the overall boost that Europe hotels are receiving from the likes of Bruce Springsteen, Ed Sheeran, Elton John, and Westlife.
Qatar hotel bookings rising ahead of the FIFA World Cup
During November and December 2022, Qatar will welcome football fans from across the globe as the first Arab nation to host the FIFA World Cup. With the first match kicking off on 20 November, hotel bookings in the country have ramped up since rooms were released to t...
Hotel performance strengthens further for most countries outside of Asia
A new edition of STR’s global bubble charts show strong performance across the world with most countries outside of Asia recording growth in RevPAR.
Consumers showing more preference toward hotels, less toward short-term rentals
In our latest consumer research survey, travelers indicated more preference toward hotels (especially mid-tier) and less interest in short-term rentals as compared to three months ago.
Phoenix hotels scored second-highest Super Bowl weekend ADR and RevPAR
As forecasted, Phoenix’s hotel industry ranked second all-time among Super Bowl host markets in average daily rate (ADR) and revenue per available room (RevPAR) during the weekend of the big game.