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For the first time in 85 weeks, New York City led the nation in occupancy (81%) as visitors returned to partake in the city’s holiday traditions and attractions.

As Australia enters the summer months and restrictions ease, positive trends are already developing for hoteliers. And while an uplift in demand can be observed across many of Australia’s key markets, it is the Gold Coast that is leading charge in forward bookings. ...

U.S. performance results for November 2021

On 25 November 2021, STR held the Shenzhen Hotel Data Information Seminar. STR’s North Asia Business Development Manager, Wanqing Yang, presented on the topic of "Shenzhen Hotel Performance Observations” with analysis of the latest developments in the market. ...

“I’ll be home for Christmas” rang true this year in the U.S. as Christmas Day hotel occupancy (47.3%) was the highest ever recorded by STR.

The first week of 2022 (2-8 January) was somewhat typical for a first week in January. U.S. hotel industry occupancy dipped to 45.4%, which was eight percentage points lower than what it was in the comparable week of 2019 but eight percentage points higher than a yea...

Knowing how to use each part of your STR report will bolster your ability to benchmark your performance and make better business decisions. In our latest blog post, we take a look at the numerous ways that you can measure your property’s success.

U.S. hotel performance continued to meander with occupancy remaining below 50% for a second straight week during 9-15 January. At 48.8%, occupancy was in the bottom third of comparable weeks going back to 2000.

Our new “bubble charts” for 2022 highlight the U.S. performance leaders and laggards for the four weeks ending 15 January.

U.S. performance results for December 2021

Lunar New Year, the Winter Olympics and the pandemic all meet in Beijing this February. What are the expectations for hotel performance as these demand influencers intersect? Find out here.

Netherlands market update - January 2022