Increasing COVID-19 cases dent consumer travel sentiment
Even before the Omicron variant was announced, consumer travel sentiment appeared to have stalled amid rising COVID cases. Read more from our latest Traveler Panel research conducted last month.
Market Recovery Monitor - 27 November 2021
Thanksgiving week for the U.S. hotel industry was record-breaking by all measures.
COVID-19 webinar summary: 5 key points on Benelux hotel performance, 3 December
On 3 December, we analyzed hotel performance in Belgium, the Netherlands, and Luxembourg amid the COVID-19 pandemic. Read our summary with five key points here.
The hospitality industry's historical KPIs
Historical data impacts decisions for almost every role in the hotel industry. Learn more about three key historical KPIs and their application in a complete hotel benchmarking strategy.
A tale of two travel sentiments: business remains negative while leisure still upbeat
More from our latest consumer travel research shows increased negative sentiment around business travel—even before Omicron—but booming sentiment around leisure.
A Class Tale: Luxury hotels around the world
New restrictions obviously mean potential challenges for the hotel industry, and as we have seen throughout the pandemic, every class of hotel can be affected differently. In this latest piece, we look at how Luxury class hotels have performed around the globe, espec...
STR's SHARE Center crowns winners of four virtual Student Market Study Competitions
STR’s SHARE Center, in its continued support of hospitality and tourism higher education around the world, held four virtual student market study competitions in November.
Market Recovery Monitor - 4 December 2021
In a somewhat typical post-Thanksgiving week (28 November-4 December), U.S. hotel occupancy rose from the previous week to 54.8%.
COVID-19 webinar summary: 5 key points on France hotel performance, 3 December
On 3 December, we analyzed hotel performance in France amid the COVID-19 pandemic. Read our summary with five key points here.
COVID-19 webinar summary: 5 key points on Brazil hotel performance, 2 December
On 3 December, we analyzed hotel performance in Brazil amid the COVID-19 pandemic. Read our summary with five key points here.
Hotel profitability global update: Continued improvement for most of the world in October
In this latest update with October data, we saw similar trends in P&L data as we did in September, although there were notable outliers in each world region.
Change in travel accommodation preferences continues
STR’s latest research shows that accommodation preferences and behaviors were continuing to shift and evolve in response to COVID-19—even before Omicron. These new preferences and behaviors have led to new opportunities and challenges for the industry.