How does STR forecast markets?
STR’s Market Forecasts are created in partnership with leading forecasting company, Tourism Economics. Our historic market data, market event information, and both general and local economic indicators, are combined to predict the behavior of the hotels in each marke...
How can my hotel participate with STR?
If you are affiliated with a chain, please contact your corporate office, because many major chains, management and ownership companies have made provisions for their hotels to participate. If your chain does not participate or you are an independent hotel, pl...
Should I include my allotted rooms when reporting Rooms Booked to STR?
Allotments which have been negotiated with any vendor (i.e. Hotelbeds, Jac Travel) do not need to be included in your Forward STAR data. Once an allotment has been booked through a reservation and is being deducted from your inventory, then it should be included. ...
(C) Are training resources available?
All training is automated throughout the software. Users have confirmed the ease of use, helpful nature of guides and tutorials, and an overwhelmingly positive product experience. In addition to product demos with your STR representative, we also recommend our webina...
(F) What are the different license types for the product and who should receive them?
Superuser – This license is provided to company administrators who will manage functionality. These users are able to grant themselves a Benchmarking license for full access to product. Benchmarking – This license provides full access to product, including all STAR ...
What is my hotel's rank?
Your hotel’s performance is ranked against the other properties in your comp set. If your hotel’s RevPAR rank is “2 of 6,” that means your hotel’s RevPAR was second highest of the six hotels in your comp set.
What is Hotel Revenue Management? A Foundational Guide for the Hotel Industry
Hotel revenue management is the industry process that uses data and analytics to predict future guest behavior and demand. The objective of revenue management is to obtain a property’s maximum amount of overall, possible revenue.
How are hotels classified by STR?
Chain Scale Segments The Chain Scale segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent. Chain Scale segments are grouped primarily according to actual average room rates. An independent hotel, regardless of average daily ...
Hotels
Benchmarking the Global Hotel Industry, Sector Hotels Banner gradient-3 Additional solutions for hoteliers, Track market-level performance, monitor supply and development, and inform future strategies., View Solutions, Custom P&L Report, Trend Report, AM:PM ...
Global Hotel Supply: What drives hotel development and how has worldwide inventory evolved?
How has worldwide hotel supply developed over the last 10 years? And what has driven development? We've analyzed the impact of events, tourism growth, and more here.
Hotel Owners
Maximize your property and portfolio potential, hotel-owners_landing-page_header.jpg testimonial, gradient-1 How hotel owners benefit from CoStar + Benchmark <div class="flourish-embed flourish-cards" data-src="vi...
Hotel Operators
Optimize your hotel management strategy, Hotel Operator's - Header Image 50-50, left, For decades, hotel operators have based their business decision on STR’s data. Now, the industry’s leading benchmarking solution is one of the powerfu gradient-1 ...