STR Weekly Insights: 17-23 and 24-30 November 2024
Thanksgiving shift produced net positive for the last two weeks in November, second-highest Thanksgiving week demand on record, hurricane-affected markets continued to see increases, group demand soared then plummeted because of the calendar shift, and non-stop globa...
U.S. hotel conversion activity remains muted
U.S. hotel conversion activity continues to trend below the long-term average of the 20-year period ending 2019.
STR Weekly Insights: 1-7 December 2024
Hurricane-affected markets continued to see increases; U.S. group demand unstoppable; robust global growth continued for the ninth consecutive week.
The end of an Era(s Tour): Taylor Swift’s final impact on hotel performance
Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour.
Hotel Operators
Optimize your hotel management strategy, Hotel Operator's - Header Image 50-50, left, For decades, hotel operators have based their business decision on STR’s data. Now, the industry’s leading benchmarking solution is one of the powerfu gradient-1 ...
STR Weekly Insights: 8-14 December 2024
A jump in performance provided an early holiday gift for hoteliers; nine of every 10 U.S. markets posted RevPAR gains; group demand looks unstoppable; second highest Global RevPAR gain of the year
The role of profitability data in a comprehensive hotel benchmarking experience
Access superior hotel benchmarking with our detailed guide to hotel profitability. Discover how consistent financial information can drive smarter decisions, improve revenue, and drive operational efficiencies.
What is Hotel Revenue Management? A Foundational Guide for the Hotel Industry
Hotel revenue management is the industry process that uses data and analytics to predict future guest behavior and demand. The objective of revenue management is to obtain a property’s maximum amount of overall, possible revenue.
What is Revenue per Available Room (RevPAR)? And how to calculate it.
Learn more about the global hotel industry’s gold standard metric for top-line performance—revenue per available room (RevPAR).
What Is Average Daily Rate (ADR) and How to Calculate It
Learn more about one of the key hotel performance indicators—average daily rate (ADR)—with detail on how the metric is calculated as well as its importance in effective hotel revenue-management strategy.
What is GOPPAR? How can it benefit your hotels?
Learn how measuring GOPPAR can provide a better picture of your hotel’s financial health, how to calculate it and more here.
What is TRevPAR and why is it important?
Learn how benchmarking TRevPAR can benefit your business.