Hotel profitability global update: Continued improvement for most of the world in October
In this latest update with October data, we saw similar trends in P&L data as we did in September, although there were notable outliers in each world region.
Change in travel accommodation preferences continues
STR’s latest research shows that accommodation preferences and behaviors were continuing to shift and evolve in response to COVID-19—even before Omicron. These new preferences and behaviors have led to new opportunities and challenges for the industry.
Market Recovery Monitor - 11 December 2021
For the first time in 85 weeks, New York City led the nation in occupancy (81%) as visitors returned to partake in the city’s holiday traditions and attractions.
As lockdowns end, hotel bookings surge in Australia’s Gold Coast
As Australia enters the summer months and restrictions ease, positive trends are already developing for hoteliers. And while an uplift in demand can be observed across many of Australia’s key markets, it is the Gold Coast that is leading charge in forward bookings. ...
Video: U.S. performance results for November 2021
U.S. performance results for November 2021
Benchmarking Video
Why benchmarking? Remove the guess work. Forget about speculation. Confidential benchmarking with STR adds the necessary context for determin If you would like to learn more, please request a demo., https://go.str.com/l/934883/2024-11-13/617p7r...
Review of Shenzhen Hotel Data Information Seminar
On 25 November 2021, STR held the Shenzhen Hotel Data Information Seminar. STR’s North Asia Business Development Manager, Wanqing Yang, presented on the topic of "Shenzhen Hotel Performance Observations” with analysis of the latest developments in the market. ...
Market Recovery Monitor - 1 January 2022
“I’ll be home for Christmas” rang true this year in the U.S. as Christmas Day hotel occupancy (47.3%) was the highest ever recorded by STR.
Market Recovery Monitor - 8 January 2022
The first week of 2022 (2-8 January) was somewhat typical for a first week in January. U.S. hotel industry occupancy dipped to 45.4%, which was eight percentage points lower than what it was in the comparable week of 2019 but eight percentage points higher than a yea...
Understanding your STR reports: Percentage changes, indexes and comp set rankings
Knowing how to use each part of your STR report will bolster your ability to benchmark your performance and make better business decisions. In our latest blog post, we take a look at the numerous ways that you can measure your property’s success.
Market Recovery Monitor - 15 January 2022
U.S. hotel performance continued to meander with occupancy remaining below 50% for a second straight week during 9-15 January. At 48.8%, occupancy was in the bottom third of comparable weeks going back to 2000.
Slow holiday season highlights a handful of highflyers in the U.S.
Our new “bubble charts” for 2022 highlight the U.S. performance leaders and laggards for the four weeks ending 15 January.