STR Weekly Insights: 26 January – 1 February 2025
U.S. group demand returned, topping 2019 levels; Lunar New Year lifted Asian markets.
Who we serve - Hotels
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STR Weekly Insights: 2-8 February 2025
U.S. RevPAR grew when removing Super Bowl comps; highest global occupancy thus far in 2025.
Hotel forecasting: why it is important to your business
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies. ...
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About STR
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Southern Europe hotel performance update
Robust demand in Southern Europe lifted ADR to EUR175 in 2024– the highest regional rate in Europe.
The role of total revenue management in a hotel profitability strategy
The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.
Year of the Snake: A look at hotel performance during Chinese New Year
The Spring Festival, or Chinese New Year, is China's most important traditional holiday, and has always been a peak period for travel and tourism.
Speaker Requests
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STR Weekly Insights: 9-15 February 2025
U.S. group weekdays and leisure weekends drove performance; China, with the New Year holiday shift, dampened global demand.