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U.S. demand: state-level recovery lines (12 December 2020 Update)

In a typical year, almost all states experience some slowing in room demand through the Thanksgiving holiday week—Hawaii and Arizona are the two notable exceptions. That slowing is usually followed by a short but healthy demand recovery just before entering the slowest winter holiday travel period.

So, while some slowing in demand is normal this time of year, the current year-over-year deficits are not. Moreover, this latest national map shows that many states saw a significantly smaller “bounce” in demand (if any) for the two weeks that followed Thanksgiving 2020.

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50 State Demand Trend Line
Visual created by Brian Riley, STR Senior Research Analyst