Data Insights Blog

U.K. performance results - A look back and a look forward

There’s a saying that “before things get better, they’ll get worse.” Unfortunately, Europe is aligning with that philosophy. Hotel performance will get better, but hoteliers are going to need to exercise a lot of patience in the meantime.

U.K. performance results for January 2021

With hotels contracted to house those quarantined travellers, we look to Forward STAR to determine the impact on future bookings around London’s key airports: Heathrow and Gatwick.

For many parts of the world, hotel performance is forecasted for more meaningful improvement during the second half of 2021. That optimism is underpinned by the assumption of widespread vaccination distribution, lower COVID-19 case numbers and improved context for travel and events.

With most of Europe struggling at the end of the year, three of France’s key markets were among the continent’s top occupancy performers in December.

U.K. performance results for December 2020 and a quick look at year-end data

On 15 January, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.

Turkey’s hotel average daily rate (ADR) has grown exponentially in recent months despite the global pandemic depressing rates most everywhere else in the world.

U.K. Performance Results for October 2020 and the Impact of the Second Lockdown

On 6 November, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.

We look back at the impact of leisure holidays on the U.K. summer and look ahead with data powered by Forward STAR.

U.K. Performance Results for September 2020

Read about the key factors in recovering business demand and how the hotel sector influences elements of this recovery.

Major economies in Europe, including the U.K. and those in the Eurozone, recently confirmed what we already suspected. Economies across the continent have entered an economic recession because of the impact of COVID-19—an impact that has been devastating for the hospitality industry.

Adapting to shifts and fluctuations in demand has always been a key advantage in moving hotel performance forward. Following a pattern similar to markets in other parts of the world—like China—the DACH region has managed to recover its occupancy at a faster pace than most markets in Europe.

On 15 September, we analyzed hotel performance in Turkey amid the COVID-19 pandemic. Read our summary with five key points here.

U.K. performance results for September 7 through September 13

On 10 September, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.

U.K. performance results for August 31 through September 6