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El nuevo indicador de éxito del sector

CoStar es el único producto de participación en el mercado que les brinda a los propietarios, operadores y marcas un panorama completo de todo el ciclo de vida de los hoteles, desde la adquisición, pasando por las operaciones, hasta la desinversión. Compare su rendimiento, genere nuevos prospectos corporativos y amplíe sus opciones de crecimiento.

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property and portfolio level functionality screen

Funciones a nivel de propiedad y de portafolio

La revolucionaria solución Benchmark de CoStar les ofrece a los administradores de hoteles la información que necesitan para tomar decisiones inteligentes en tiempo real y para optimizar operaciones a nivel de empresa de manera estratégica.

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unmatched intelligence

Experiencia mejorada de los STAR reports

El STAR report sigue siendo una parte fundamental de la principal solución de benchmarking del sector. Dentro del entorno de CoStar, que además ofrece mayor seguridad, el STAR report ahora incluye más datos, nuevas visualizaciones y funciones intuitivas para la descarga de los informes.

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enhanced star report

Datos duros sobre el mercado hotelero

Los análisis de datos de CoStar ayudan a las organizaciones de destino, consultores, desarrolladores y otros agentes clave de la industria a conectarse con sus mercados, identificar nuevas oportunidades y a tomar decisiones con mayor información.

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powerful hospitality market data - globe on the left and properties on the right

Por qué STR establece el nuevo indicador de éxito de la industria

Un benchmarking que lo pone en ventaja

Reúna todos los datos que necesite en un solo lugar. Con una licencia de Benchmarking, obtiene acceso al creciente paquete de productos de CoStar, lo que le permite disfrutar de insuperables estadísticas sobre los valores de las propiedades inmobiliarias comerciales, las condiciones del mercado y las disponibilidades.

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Últimas perspectivas

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Strategic success unveiled: How competitive s...

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The role of total revenue management in a hot...

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CoStar Group upgrades product access for STR’...

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Hotel forecasting: why it is important to you...

Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-t...
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CoStar Group’s SHARE Center crowns winners of...

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Quiénes confían en nuestros datos

Marriott

Marriott

PKF

PKF

Jumeirah

Jumeirah

Hilton

Hilton

Accor

Accor

IHG

IHG

JLL

JLL
Testimonios
STR data is frankly the industry's standard in the lodging space. And there is a lot of trust that STR has garnered over the years, not only in terms of the data they put out there, but also the analysis and research work that they do.
Sourav Ghosh, Chief Financial Officer, Host Hotels & Resorts
We use STR every day, and it is extremely valuable, and I think it is a competitive advantage for the people and the expertise we have. Data's data: it's what you do with it and how you incorporate it into your everyday tactics and strategies. [STR] allows us to do that, they present the information in a really digestible format, and it allows us to go ahead and do the things we need to with it.
Andrew Rubinacci, Chief Advisory Officer, FLYR Hospitality (formerly with Aimbridge Hospitality)
I think STR has become a household name, a staple within hotel management companies. I'd be surprised, or let me say differently, I am surprised when I come across a hotel that does not contribute their data. When you are evaluating performance of a hotel in a market, it's the single source of truth at the moment. I do think that as the industry evolves in the coming years, I think STR is a big part of the cutting edge of where we're going in terms of benchmarking performance.
Dana Cariss, VP of Revenue Strategy and Distribution, Coral Tree Hospitality
Key for me is the daily RGI reports so I can actually see how the hotels have done overnight, how they're tracking in the months, so that we can make quick decisions and if we need to change strategy.
Caroline Thissen, Sr. Area Director of Sales & Revenue Optimization, Radisson Hotel Group

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