European overtourism measures largely not reflected in hotel KPIs

7 Aprile 2025
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.
Etichette
Europe
Historical Data
Industry Updates

Europe hotel performance update

2 Aprile 2025
Most major European markets saw YoY performance growth in February 2025, ranging from subdued to substantial.
Etichette
Europe
Industry Updates

Southern Europe hotel performance update

18 Febbraio 2025
Robust demand in Southern Europe lifted ADR to EUR175 in 2024– the highest regional rate in Europe.
Etichette
Europe
Industry Updates
Forward Data

Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season

11 Settembre 2024
Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August.
Etichette
Europe
Industry Updates
North America

Hotels across Germany are filling up for UEFA Euro 2024

29 Maggio 2024
Set to take place across multiple locations in Germany, the 2024 UEFA European Football Championship is expected to affect hotel performance just as much as football fans. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.
Etichette
Europe
Industry Updates
Events
Tourism

How Taylor Swift’s Eras Tour allowed Asia Pacific hotels to achieve their “wildest dreams”

20 Marzo 2024
Taylor Swift kicked off the second international leg of her wildly successful Eras Tour in early February, and Asia Pacific hoteliers were, in fact, “ready for it”. The seventeen-night leg gave a much-needed performance boost to Tokyo, Sydney, Melbourne, and Singapore hotels.
Etichette
Asia Pacific
Europe
Industry Updates
Forward Data

Regional update: 2023 data and the year ahead

8 Marzo 2024
In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.
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Global
Historical Data
Industry Updates
North America
Asia Pacific
Middle East and Africa
Europe

Spain hotels positioned for strong summer season

3 Luglio 2023
Spain's key leisure markets, Andalusia, the Balearic Islands and the Canary Islands, are on track to see a highly successful summer. Barcelona is also anticipating a strong season with occupancy on the books spiking at 83%.
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Europe
Historical Data
Forward Data
Industry Updates

Are concerts “running the world?”: A look at how Beyoncé’s Renaissance World Tour has impacted Europe hotel performance

19 Giugno 2023
Feeling the music after our recent Taylor Swift tour analysis, we took a quick look at Beyoncé’s impact on actualized performance in the U.K. and Sweden, as well as forward bookings in five active Forward STAR markets.
Etichette
Forward Data
Historical Data
Europe

Healthy outlook for Europe hotels: Corporate demand recovering, leisure travel remains resilient

23 Maggio 2023
Europe hotel performance caused some reason for concern during the first quarter of 2023, but momentum points to healthy performance ahead for gateway cities and secondary markets thanks to recovering corporate demand as well as resilient leisure travel.
Etichette
Europe
Hotels
Industry Updates
Forward Data

Failte Ireland: 2022 Hotel Survey with a focus on STR’s Forward STAR

10 Marzo 2023
In this case study, we examine the 6 Nations rugby tournament, and the positive trends which can be observed in the destination over the period leading up to the games.
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Europe
Forward Data
Events
Industry Updates

Ireland’s hotel industry is well-positioned heading into 2023

11 Novembre 2022
Ireland's hotel industry proved resilient this year with strong performance recovery, and evidence shows that strength will continue into 2023, albeit with economic headwinds in our summary report for Fáilte Ireland.
Etichette
Europe
Forward Data
Historical Data
Industry Updates
Tourism
Research

U.K. Hospitality Radar - September 2022

26 Ottobre 2022
U.K. Hospitality Radar - September 2022
Etichette
Europe
Hotels
Industry Updates
Video

Dublin hotel performance soared during Garth Brooks tour, late bookings were part of the success

5 Ottobre 2022
Actualized data from Garth Brooks’ tour dates in Dublin backed up previous analysis of forward-looking data. Performance popped, and shorter booking windows were part of the equation.
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Europe
Hotels
Industry Updates
Historical Data
Forward Data

Europe’s historical and forward-looking hotel data shows music event boost

15 Agosto 2022
This piece shows strong alignment between occupancy on the books (Forward STAR) and actualized levels as well as the overall boost that Europe hotels are receiving from the likes of Bruce Springsteen, Ed Sheeran, Elton John, and Westlife.
Etichette
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: Spain market update - Q2 2022

4 Maggio 2022
Spain market update - Q2 2022
Etichette
Europe
Hotels
Industry Updates
Benchmarking

Belfast seeing a surge in spring and summer bookings

25 Aprile 2022
Ed Sheeran, André Rieu, Queen + Adam Lambert…they are all playing a role in lifting Belfast’s hotel bookings in the coming months.
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Europe
Hotels
Industry Updates
Forward Data

Hotel bookings continue to grow in anticipation of Commonwealth Games in Birmingham

13 Aprile 2022
Birmingham’s hotel occupancy on the books is peaking at 78% for this summer’s Commonwealth Games. A few months back, levels were peaking at just 55%. Read more in this latest Forward STAR piece.
Etichette
Europe
Hotels
Industry Updates
Forward Data
Historical Data

Europe hotel occupancy remains stable amid war in Ukraine

28 Marzo 2022
Europe’s hotel performance has remained stable amid the war in Ukraine, and countries bordering the conflict area have seen a refugee-driven lift in occupancy. Read more on this analysis of historical and forward-looking data in the region.
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Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: U.K. hospitality outlook

24 Marzo 2022
Cristina Balekjian gives an outlook of the hospitality industry in the United Kingdom. Watch now.
Etichette
Hotels
Industry Updates
Europe

6 Nations, music acts lifting Cardiff’s hotel bookings for 2022

10 Febbraio 2022
With a more stabilized pandemic situation, large-scale events like 6 Nations, and concerts from the Stereophonics and Ed Sheeran, are lifting Cardiff’s occupancy on the books for 2022.
Etichette
Europe
Hotels
Industry Updates
Forward Data

Music events are boosting hotel demand for several European markets in 2022

2 Febbraio 2022
Europe is set to showcase a wide array of music events in 2022, and the large crowds they are likely to draw are music to the ears of local hoteliers. In Dublin, Belfast, Glasgow and Turin, music lovers will equal beds in heads and drive larger booking windows.
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Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: UK hospitality radar outlook 2022

28 Gennaio 2022
Looking ahead at UK hospitality performance
Etichette
Europe
Industry Updates
Hotels
Video

Video: Netherlands market update - January 2022

26 Gennaio 2022
Netherlands market update - January 2022
Etichette
Europe
Hotels
Industry Updates
Benchmarking

COVID-19 webinar summary: 5 key points on France hotel performance, 3 December

10 Dicembre 2021
On 3 December, we analyzed hotel performance in France amid the COVID-19 pandemic. Read our summary with five key points here.
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Europe
Webinar
Industry Updates
Hotels
Historical Data
Forward Data

COVID-19 webinar summary: 5 key points on Benelux hotel performance, 3 December

10 Dicembre 2021
On 3 December, we analyzed hotel performance in Belgium, the Netherlands, and Luxembourg amid the COVID-19 pandemic. Read our summary with five key points here.
Etichette
Europe
Webinar
Industry Updates
Hotels
Historical Data
Forward Data

Back to business (travel)

10 Novembre 2021
The latest data for Europe indicates the early return of business travel and groups. Find out more.
Etichette
Europe
Hotels
Industry Updates
Historical Data

Europe hotel pipeline update

9 Novembre 2021
Delayed 2020 openings and limited cancellations of planned projects are contributing to Europe’s hotel pipeline reaching all-time highs. Find out more.
Etichette
Europe
Hotels
Industry Updates
Supply and Development

As hotel group demand recovers, what types of meetings are returning?

5 Novembre 2021
As hotel group demand recovers, what types of meetings are welcoming that demand? Insights from meeting planners show similar thinking to that of pandemic-era leisure travelers. Read more.
Etichette
North America
Europe
Tourism
Industry Updates
Research

Cardiff: Rugby, pop and rock boost forward demand

27 Ottobre 2021
Hosting a large-scale event often means an opportunity for local hotels. With Six Nations Rugby and concerts from Stereophonics and Ed Sheeran, Cardiff is a prime example. Learn more in our latest forward occupancy analysis.
Etichette
Europe
Industry Updates
Forward Data
Hotels

Forward STAR shows the Commonwealth Game impact on Birmingham

18 Ottobre 2021
Events have offered a much-needed lifeline to hotels as the industry emerges from the pandemic. Through Forward STAR, we can measure the advance impact of these large-scale events, such as the 2022 Commonwealth Games in Birmingham, England.
Etichette
Europe
Industry Updates
Forward Data
Hotels

London’s Outlook: An Analysis by Hotel Class

8 Ottobre 2021
When booking a hotel room, guests are considering more factors than ever in deciding which property to call home in their destination. Examining future occupancy levels by class allows for a better understanding of the traveler booking rationale for the upcoming months.
Etichette
Europe
Hotels
Industry Updates
Forward Data

Did Europe lose another summer?

1 Ottobre 2021
Summer 2020 undoubtedly looked much different around Europe due to the global impact of the COVID-19 pandemic. Fast forward to this year, and there was hope that the region’s effort toward a more “normal” summer would be successful.
Etichette
Europe
Hotels
Industry Updates
Historical Data

Video: U.K. performance results for August 2021

29 Settembre 2021
U.K. performance results for August 2021 and a look at occupancy-on-the-books.
Etichette
Europe
Industry Updates
Hotels
Video
Forward Data

Glasgow’s forward-looking data reflecting the UN Climate Change Conference occupancy boost

28 Settembre 2021
As the UN Climate Change Conference (1-12 November 2021) approaches, Glasgow’s hotel occupancy on the books continues to rise.
Etichette
Europe
Hotels
Industry Updates
Forward Data

COVID-19 webinar summary: 5 key points on Europe hotel performance, 10 September

14 Settembre 2021
On 10 September, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.
Etichette
Europe
Hotels
Industry Updates
Historical Data

Video: U.K. hotel performance ending 18 July 2021 

26 Luglio 2021
U.K. hotel performance ending 18 July 2021 
Etichette
Europe
Industry Updates
Hotels
Video

U.K. leading Europe in hotel performance recovery

22 Luglio 2021
Although occupancy on the books remains low, Regional U.K. is still ahead of London. Travelers are still awaiting confirmation of softened travel restrictions by 19 July, which should be immediately followed by a sharp increase in demand.
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Europe
Hotels
Industry Updates
Historical Data
Forward Data

UEFA Euro 2020 impact on hotel performance

20 Luglio 2021
London posted its highest ADR of 2021 the night before England faced Italy in the UEFA Euro final. That and more in this piece on the tournament’s impact on host market hotel performance.
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Europe
Industry Updates
Hotels
Historical Data

Mixed picture: Occupancy on the books in Barcelona and the Balearic Islands

5 Luglio 2021
Hotel occupancy on the books in Barcelona and the Balearic Islands shows a mixed, but improved picture. We’re keeping a close eye on the Balearics with its green list status in the U.K.
Etichette
Europe
Hotels
Industry Updates
Forward Data