Connecting the data: the latest hotel industry analysis

3 Luglio 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
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Industry Updates
Global
Hotels
Tourism
Industry basics

STR Weekly Insights: 22-28 June 2025

3 Luglio 2025
Healthy weekend performance in the last full week of June was offset by declines across weekdays, resulting in a flat week for U.S. hotels. Global RevPAR remained unchanged.
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Global
Industry Updates

STR Weekly Insights: 14-21 June 2025

27 Giugno 2025
Positive U.S. performance following a three-week decline; Global RevPAR slowed because of market event shifts.
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Global
Industry Updates

STR Weekly Insights: 1-7 June 2025

13 Giugno 2025
Soft U.S. hotel performance for the first week of June; Global RevPAR slowed but still growing.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 25-31 May 2025

6 Giugno 2025
Normal Memorial Day demand; West South Central region underperformed the rest of the U.S.; positive demand globally, China a big exception.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 4 - 10 May 2025

16 Maggio 2025
U.S. RevPAR retreats via the weekend and Top 25 Markets, group demand held and drove U.S. Luxury RevPAR growth and Global RevPAR trending strong.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 27 April – 3 May 2025

9 Maggio 2025
Strong start, weak finish for U.S. RevPAR; Strong RevPAR growth returns globally.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 20-26 April 2025

2 Maggio 2025
U.S. RevPAR reflected easy comp to Passover last year; Pope’s funeral lifted the weekend in Rome.
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Global
Industry Updates
Forward Data

Analyzing the impact of declining international inbound travel on U.S. hotel demand

1 Maggio 2025
Using the recent international inbound projection from our partners at Tourism Economics, we ran four scenarios to show the potential impact on U.S. hotel demand.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 13-19 April 2025

25 Aprile 2025
Holy Week slowed U.S. performance; Global performance netted healthy gain; Next week expected to improve, lifted by easy comp to Passover last year.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 6-12 April 2025

18 Aprile 2025
U.S. RevPAR held steady last week—right in line with expectations given the eclipse comp. Over the past four weeks, despite economic uncertainty and tricky calendar comparisons, U.S. hotel demand still managed to rise 1.7%.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 30 March - 5 April 2025

10 Aprile 2025
Unexpectedly low U.S. RevPAR; Demand around the U.S. borders remained mixed; Global performance soars with occupancy in the driver’s seat.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 23-29 March 2025

4 Aprile 2025
Given the comparison to Easter week last year, U.S. hotels saw RevPAR soar 7.0% year over year.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 9-15 March 2025

21 Marzo 2025
Event shifts impact many Top 25 Markets; U.S. border hotels mostly trending downward; rest of globe doing well.
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Global
Industry Updates

STR Weekly Insights: 2-8 March 2025

14 Marzo 2025
Strong start, weak finish net flat RevPAR in the U.S.; Weekly global occupancy down
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Global
Industry Updates

STR Weekly Insights: 23 February – 1 March 2025

7 Marzo 2025
U.S. rollercoaster ride continues; Fashion Week events impact France and Italy.
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Global
Industry Updates

STR Weekly Insights: 16-22 February 2025

28 Febbraio 2025
U.S. weekly RevPAR still a rollercoaster ride; China up post-New Year holiday with easy comps.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 9-15 February 2025

21 Febbraio 2025
U.S. group weekdays and leisure weekends drove performance; China, with the New Year holiday shift, dampened global demand.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 2-8 February 2025

14 Febbraio 2025
U.S. RevPAR grew when removing Super Bowl comps; highest global occupancy thus far in 2025.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 26 January – 1 February 2025

7 Febbraio 2025
U.S. group demand returned, topping 2019 levels; Lunar New Year lifted Asian markets.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 19-25 January 2025

31 Gennaio 2025
MLK holiday drove a strong Sunday and weakness thereafter in the U.S.; largest global occupancy decline in 10 months, RevPAR still grew.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 12-18 January 2025

24 Gennaio 2025
U.S. hotels rebound post-holiday lull; most of L.A. area elevated with wildfire displacement demand, tourist-heavy areas down; global RevPAR up on ADR, Japanese hotels still leading.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 5-11 January 2025

17 Gennaio 2025
U.S. and European results hampered by holiday hangover; calendar shifts also played a role in U.S. results; limited impact from Los Angeles wildfires; Japanese hotels still strong.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 15-21 December 2024, 22-29 December 2024, 30 December 2024 – 4 January 2025

10 Gennaio 2025
Strong finish to 2024 across the globe.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 8-14 December 2024

20 Dicembre 2024
A jump in performance provided an early holiday gift for hoteliers; nine of every 10 U.S. markets posted RevPAR gains; group demand looks unstoppable; second highest Global RevPAR gain of the year
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Global
Industry Updates
Forward Data

STR Weekly Insights: 1-7 December 2024

13 Dicembre 2024
Hurricane-affected markets continued to see increases; U.S. group demand unstoppable; robust global growth continued for the ninth consecutive week.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 17-23 and 24-30 November 2024

6 Dicembre 2024
Thanksgiving shift produced net positive for the last two weeks in November, second-highest Thanksgiving week demand on record, hurricane-affected markets continued to see increases, group demand soared then plummeted because of the calendar shift, and non-stop global growth continues.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 10-16 November 2024

22 Novembre 2024
Calendar shifts flattened hotel performance, group demand returned, exceeding 2019 levels; Taylor Swift arrived in Canada, and double-digit RevPAR gains (again).
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Global
Industry Updates
Forward Data

RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggish

20 Novembre 2024
The level of global markets with RevPAR growth jumped to 84%. Mediterranean and Japanese hotel markets highlighted the leaderboard, while growth lags in most Chinese markets.
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Hotels
Industry Updates
Global
Historical Data

STR Weekly Insights: 3-9 November 2024

15 Novembre 2024
U.S. election impacts hotel performance, reverse chain scale bifurcation, and double-digit global RevPAR gains, again.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 20-26 October 2024

1 Novembre 2024
U.S. Group demand reaches annual peak and global RevPAR growth (excl. U.S.) sprints to double digits on ADR gains.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 13-19 October 2024

25 Ottobre 2024
Hurricane recovery, college football, Taylor Swift and more lift U.S. hotel RevPAR.
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Global
Industry Updates
Forward Data

77% of global markets grew RevPAR against last year, Japan generating more momentum

23 Ottobre 2024
Better than three out of four global markets grew RevPAR over the past four weeks. Tokyo joined the list of top growth markets as Japan continues to attract more international demand with favorable exchange rates.
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Hotels
Global
Industry Updates

U.S. election impact on global travel and hotel performance

18 Ottobre 2024
With the summer months past us, conversations are now swirling around how the U.S. presidential election will impact tourism outside of North America.
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Global
Industry Updates
Historical Data
Forward Data

STR Weekly Insights: 6 - 12 October 2024

18 Ottobre 2024
Countries/markets mentioned: United States: Atlanta, Las Vegas, New Orleans, New York City, Phoenix, Augusta, Florida Central North, Greenville/Spartanburg, Macon/Warner Robins; Global: China, Italy, Spain.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 29 September – 5 October 2024

11 Ottobre 2024
Countries/markets mentioned: United States: Augusta, Charlotte, Chicago, Columbia, Dallas, Detroit, Florida Central North, Houston, Las Vegas, Macon/Robbins, Miami, Tampa, Sarasota, Seattle; Global: Australia (ACT & Canberra, Brisbane, Melbourne), China, Indonesia (Central Java), Mexico.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 22-28 September 2024

4 Ottobre 2024
Countries/markets mentioned: United States: Alabama North, Chicago, Columbus, Indiana North, Louisiana South, Louisville, Michigan South, New York City, Pittsburgh, San Diego, Syracuse; Global: Germany, Australia.
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Global
Industry Updates
Forward Data

Small pickup in global markets with RevPAR growth, special events continue to move the needle

30 Settembre 2024
STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room. Standouts included Northern Sumatra, Mexico City, the Red Sea Resorts, Rio de Janeiro and the Turkish Riviera.
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Global
Industry Updates
Hotels

STR Weekly Insights: 15-21 September 2024

27 Settembre 2024
Countries/markets mentioned: United States: Columbus, Houston, New Orleans, New York City, Oklahoma City, Raleigh/Durham/Chapel Hill, San Francisco; Global: China (Chengdu, Guangdong), Germany (Berlin, Munich), Mexico (Mexico City)
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Global
Industry Updates
Forward Data

STR Weekly Insights: 8-14 September 2024

20 Settembre 2024
Countries/markets mentioned: United States: Chicago, Indianapolis, Las Vegas, Miami, New Orleans, Anaheim (Orange County), San Francisco; Global: Canada, China, Indonesia, Mexico, and Spain.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 1 – 7 September 2024

13 Settembre 2024
Countries/markets mentioned: United States: Charlotte, Detroit, Houston, New York City, Philadelphia, Salt Lake City, St. Louis, Tampa; Global: China (Beijing), Indonesia, Mexico, Spain.
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Global
Industry Updates

STR Weekly Insights: 25-31 August 2024

6 Settembre 2024
Countries/markets mentioned: United States: Atlanta, Chicago, Columbus, Des Moines, Houston, Milwaukee, New Orleans, Seattle; Global: China, Indonesia, Mexico, Spain
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Global
Industry Updates
Forward Data

STR Weekly Insights: 18-24 August 2024

30 Agosto 2024
Countries/markets mentioned: United States: Chicago, Houston, Milwaukee, New Orleans; Global: China, Mexico, United Kingdom (London).
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Global
Industry Updates
Forward Data

Less global markets show RevPAR growth, but Olympics and concerts produce highlights

30 Agosto 2024
STR’s global “bubble chart” update through late-August showed fewer RevPAR growth markets but a handful of event-driven standouts.
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Global
Industry Updates

The role of total revenue management in a hotel profitability strategy

28 Agosto 2024
The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.
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Global
Hotels
Educational
Industry basics
Profit and Loss

STR Weekly Insights: 11-17 August 2024

23 Agosto 2024
United States: Chicago, Dallas, Houston, Indianapolis, Miami, Minneapolis, New Orleans, San Diego, Anaheim (Orange County); Global: Canada, China, France, Indonesia, and the United Kingdom.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 4-10 August 2024

16 Agosto 2024
Countries/markets mentioned: United States: Atlanta, Boston, Chicago, Denver, Houston, Las Vegas, New Orleans, New York City, Oahu, Anaheim (Orange County); Global: China (Shenzhen), France (Île-de-France, Paris)
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Global
Forward Data
Industry Updates

Smaller markets scored big during Euros

7 Agosto 2024
The second-most watched football tournament in the world, the UEFA European Football Championship, which is held every four years, returned to the global stage from 14 June through 14 July. This year, Germany hosted the tournament – the first it has staged since the 2006 World Cup.
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Hotels
Global
Industry Updates

STR Weekly Insights: 21-27 July 2024

2 Agosto 2024
Countries/markets mentioned: United States: Atlanta, Chicago, Denver, Detroit, Las Vegas, Los Angeles, Miami, Minneapolis, New Orleans, Philadelphia, San Diego and San Francisco; Global: France (Île-de-France, Paris), United Kingdom (London)
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Global
Industry Updates

Euro hosts stand out as 64% of global hotel markets outperformed 2023

30 Luglio 2024
From the end of June through the first three weeks of July, most global hotel markets steadily displayed year-over-year performance increases. Markets in Germany were standouts thanks to the 2024 UEFA European Football Championship.
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Hotels
Industry Updates
Global
Historical Data

STR Weekly Insights: 14-20 July 2024

26 Luglio 2024
Countries/markets mentioned: United States: Atlanta, Chicago, Denver, Detroit, Houston, Kansas City, Las Vegas, Minneapolis, New Orleans, Pittsburgh, Salt Lake City; Global: France (Paris), Indonesia (Jakarta, Kalimantan, Bali), Germany (Berlin)
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Global
Industry Updates
Forward Data

STR Weekly Insights: 7-13 July 2024

19 Luglio 2024
Countries/markets mentioned: United States: Houston, Minneapolis, New Orleans and Oahu; Global: Indonesia (Bali, Borneo, Kalimantan), Germany (Dortmund, Munich).
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Global
Industry Updates
Forward Data

Formula 1 races are shifting hotel performance into high gear in 2024

12 Luglio 2024
Set on a global stage, Formula 1 spans across multiple continents, with 12 of the 24 races so far this year having taken place on F1’s biggest ever calendar.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 30 June – 6 July 2024

12 Luglio 2024
Countries/markets mentioned: United States: Denver, Houston, New Orleans, Oahu, Philadelphia, Seattle; Global: France (Paris), Germany (Düsseldorf)
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Global
Industry Updates

STR Weekly Insights: 16-22 June 2024

28 Giugno 2024
Countries/markets mentioned: United States: Nashville, Oahu, Anaheim (Orange County), Philadelphia, Seattle; Global: France (Paris), Germany (Dusseldorf, Stuttgart), Spain (Balearic Islands, Barcelona, Madrid), United Kingdom (Cardiff, London)
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Global
Industry Updates

Che cos’è il GOPPAR? Come può essere utile per i tuoi hotel?

25 Giugno 2024
Scopri qui in che modo la misurazione del GOPPAR è in grado di fornire un quadro più chiaro della salute finanziaria del tuo hotel, come calcolare questo parametro e altro ancora.
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Tutto il mondo
Didattica
Hotel
Costi e ricavi
Principi di base del settore

65% of global markets post year-over-year RevPAR growth

25 Giugno 2024
Most countries steadily outperformed 2023, while market-level performance continued to be supported by events.
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Hotels
Global
Industry Updates

STR Weekly Insights: 9-15 June 2024

21 Giugno 2024
Countries/markets mentioned: United States: Boston, Chicago, Denver, Detroit, Houston, San Francisco; Global: Austria, China, France, Germany, Indonesia, Ireland, Italy, Japan, Netherlands, Poland, Spain, Switzerland, United Kingdom
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Global
Industry Updates

STR Weekly Insights: 2-8 June 2024

14 Giugno 2024
Countries/markets mentioned: United States: Houston, Las Vegas, New York, Orlando, San Diego, San Francisco, St. Louis; Global: China, France, Germany (Berlin, Stuttgart), Italy (Rome, Milan), Mexico (Mexico City)
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Global
Industry Updates
Forward Data

STR Weekly Insights: 26 May – 1 June 2024

7 Giugno 2024
Countries/markets mentioned: United States: Chicago, Dallas, Houston, Las Vegas, New Orleans, New York, Orlando; Global: Germany (Dusseldorf), Spain (Madrid), United Kingdom.
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Global
Industry Updates
Forward Data