Connecting the data: the latest hotel industry analysis

15 5月 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
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Industry Updates
Global
Hotels
Tourism
Industry basics

Hotels across Germany are filling up for UEFA Euro 2024

29 5月 2024
Set to take place across multiple locations in Germany, the 2024 UEFA European Football Championship is expected to affect hotel performance just as much as football fans. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.
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Europe
Industry Updates
Events
Tourism

Japan hotel performance beginning to blossom

3 4月 2023
In Japan, the cherry blossom is in full bloom. Known as Sakura, these trees also provide the perfect metaphor for the country’s hotel industry, which is beginning to show reasons for optimism after a later reopening than many parts of the world.
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Asia Pacific
Tourism
Industry Updates
Forecast

Easter swing shifts school breaks substantially in Spring 2023

1 3月 2023
As spring break season approaches, tracking school calendar data becomes critical for predicting travel demand across the U.S.
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North America
Hotels
Tourism
Industry Updates

Ireland’s hotel industry is well-positioned heading into 2023

11 11月 2022
Ireland's hotel industry proved resilient this year with strong performance recovery, and evidence shows that strength will continue into 2023, albeit with economic headwinds in our summary report for Fáilte Ireland.
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Europe
Forward Data
Historical Data
Industry Updates
Tourism
Research

School break data suggests subtle boosts, sizable squeezes to travel demand during Fall 2022

5 10月 2022
STR’s School Break Report shows that subtle boosts and sizeable squeezes to travel demand are on deck this fall as shifts in holiday breaks could impact year-over-year hotel performance. Read more about how these changes could affect your market’s opportunities.
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North America
Hotels
Tourism
Industry Updates

Value of travel increasing in importance, while spending remains resilient

13 9月 2022
Pricing value and deals are becoming more important to consumers, but the overall travel spending outlook looks stable, according to our latest research.
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Global
Tourism
Industry Updates
Research

Accommodation preferences: Where do travelers’ loyalties lie?

8 9月 2022
While hotel demand has risen, consumer sentiment toward the traditional form of accommodation has slipped in recent months. With the hotel sector, full-service properties remain the top preference.
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Global
Tourism
Industry Updates
Research

Will business travel ever completely return?

29 8月 2022
Consumer sentiment suggests that a full recovery of business travel may never occur. If there is full recovery in terms of volume, the composition of the segment will probably look different.
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Global
Tourism
Industry Updates
Research

Travel disruption and increasing financial barriers stall consumer sentiment, but wanderlust remains

18 8月 2022
Updated consumer research from STR shows more concern around travel disruption and economic uncertainty, but overall sentiment remains healthy.
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Global
Tourism
Industry Updates
Research

Contrasting fortunes for tourism? What we know and don’t know as tourism ramps up

16 6月 2022
International travel gaining momentum, renewed interest in city breaks, and the war in Ukraine affecting some travel plans. Learn more from our latest consume research piece on the contrasting fortunes for tourism.
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Global
Tourism
Industry Updates
Research

Accommodation preferences after COVID-19: Back to normal or a new normal?

10 6月 2022
Hotels are regaining their consumer appeal, especially full-service and smaller properties. Short-term rentals remain a popular option. Read more on accommodation preferences from our latest consumer research.
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Global
Tourism
Industry Updates
Research

Business travel is back, but a return to pre-pandemic levels remains far off

1 6月 2022
Business travel is recovering, although a complete recovery remains a way off. And the changes in the workplace and workstyle, not to mention the fact that COVID is still a factor, reveal a new business travel landscape.
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Global
Tourism
Industry Updates
Research

Travel sentiment improves despite higher prices, COVID-19 and travel disruption concerns

26 5月 2022
Consumers are willing to pay more for travel right now. As household and other costs continue to increase, however, travel costs may become increasingly scrutinized, which could stall recovery. Read more from our latest Consumer Travel Sentiment research.
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Global
Tourism
Industry Updates
Research

Tourism outlook: A new spring in its step?

5 4月 2022
Government-related barriers, not comfort or financial issues, seem to be the most hindering for tourists these days. Read that and more in this research piece which points to signs of optimism for the future of tourism.
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Global
Tourism
Industry Updates
Research

Change in travel accommodation preferences continues

15 12月 2021
STR’s latest research shows that accommodation preferences and behaviors were continuing to shift and evolve in response to COVID-19—even before Omicron. These new preferences and behaviors have led to new opportunities and challenges for the industry.
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Global
Tourism
Industry Updates
Research

A tale of two travel sentiments: business remains negative while leisure still upbeat

7 12月 2021
More from our latest consumer travel research shows increased negative sentiment around business travel—even before Omicron—but booming sentiment around leisure.
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Global
Tourism
Industry Updates
Research

Increasing COVID-19 cases dent consumer travel sentiment

1 12月 2021
Even before the Omicron variant was announced, consumer travel sentiment appeared to have stalled amid rising COVID cases. Read more from our latest Traveler Panel research conducted last month.
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Global
Tourism
Industry Updates
Research

As hotel group demand recovers, what types of meetings are returning?

5 11月 2021
As hotel group demand recovers, what types of meetings are welcoming that demand? Insights from meeting planners show similar thinking to that of pandemic-era leisure travelers. Read more.
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North America
Europe
Tourism
Industry Updates
Research

Tourism After Lockdown: Gloomy picture for business travel, but a small ray of hope

17 9月 2021
With summer ending and the much-needed leisure travel surge waning, much of the industry’s attention and focus shifts to business travel. For true recovery to occur, the travel and hospitality industry needs to see business travel return to pre-pandemic levels.
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Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Hotel Guests Expect Normal In The New Normal

10 9月 2021
Our latest research suggests most consumers are seeking a return to normal in their hotel experiences. Minimal housekeeping and contactless service, for example, are of less interest than early in the pandemic. This and more from our latest tourism consumer research
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Global
Industry Updates
Tourism
Research

Tourism After Lockdown: A new standard of accommodation preferences?

31 8月 2021
In this recent wave of research, conducted using our Traveler Panel, STR sought to find out if the accommodation preference changes seen in previous research were still evident, despite significant vaccination progress in many countries.
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Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Current Travel Barriers

19 8月 2021
Travel barriers continue to influence travelers’ decisions not to book or undertake an overnight trip. How have these barriers impacted tourism decision making since our previous travel barriers article?
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Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Temperature Check on Travel

4 8月 2021
Continued pandemic-related barriers to travel, such as quarantine risks and testing, coupled with enduring concerns about infection are hampering a return to pre-pandemic travel behavior. Find out more in our new Tourism After Lockdown series.
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Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Guest Expectations Today and Tomorrow

12 5月 2021
Cancellation policies have become much more important in the consumer booking process—30% of respondents in our recent research cited this as a main factor in securing accommodation. Find out more in this latest Tourism After Lockdown piece on guest expectations today and tomorrow.
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Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Shifting preferences by accommodation types

5 5月 2021
Short-term rentals, with their contained amenities and detached spaces, have become more appealing during the pandemic. Find out more in this latest Tourism After Lockdown piece on traveler preferences toward accommodation types.
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Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Recovery Scenarios

23 4月 2021
What is the sentiment among travelers now that more people are vaccinated and a route out of the pandemic is at least visible? For insights into the topic, we surveyed our Traveler Panel as part of our Tourism After Lockdown series. Read more here.
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Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Waiting for Business Travel to Return

19 4月 2021
The return of leisure travel has been obvious. We know, however, that full industry recovery hinges on the return of business travel. For insights into the topic, we surveyed our Traveler Panel as part of our Tourism After Lockdown series. Read more here.
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Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Travel barriers

15 4月 2021
Effective COVID-safe measures and clear communications by travel brands can do much to reassure consumers and mitigate the impact of these comfort barriers. Learn more about travel barriers in our latest “Tourism After Lockdown” consumer research series to find out more.
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Global
Tourism
Industry Updates
Research

Tourism After Lockdown: The long and short of long-haul travel

12 4月 2021
3/4 of travelers intend to take an overnight leisure trip in 2021. We know that local, short-term travel has been the “norm” this past year, but how has sentiment toward international and long-haul travel evolved? Find out in the first article from our Tourism After Lockdown series.
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Global
Tourism
Industry Updates
Research

Are travel incentives lifting demand in the hotel sector?

5 2月 2021
We look at countries that have implemented various incentives to help increase demand lost to the global pandemic.
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Global
Hotels
Tourism
Industry Updates
Historical Data

A vaccine-dependent Thailand—will domestic demand hold hotel performance steady?

6 1月 2021
Thailand’s Prime Minister announced that the country would only open to substantial tourism once a vaccine was approved, produced and implemented. Now being a vaccine-dependent country, Thailand will rely heavily on domestic demand in the meantime. So where does that leave hotel performance?
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Asia Pacific
Hotels
Tourism
Industry Updates
Benchmarking
Historical Data

Accommodation Experiences in a New COVID-19 World

8 12月 2020
Our tourism research team set out to understand current accommodation experiences by surveying travelers who had recently taken overnight trips. Read on to learn what the booking process looks like now and how accommodations are adapting to meet consumers' new needs.
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Global
Research
Tourism
Educational

Tourism After Lockdown: How COVID is reshaping attraction experiences

2 11月 2020
How has the pandemic affected consumer attitudes toward restaurants and other local attractions? Read the final installment in our “Tourism After Lockdown” research series to find out more.
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Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Accommodation Preferences

16 10月 2020
In the second installment of our Tourism After Lockdown research series, we look into traveler experiences by accommodation type.
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Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Taking the Pulse of Travel

12 10月 2020
STR conducted quantitative research via its Traveler Panel to examine attitudes toward travel in this ‘new COVID world’ and to evaluate early experiences among travelers at a time when many economies had reopened and the industry was seeking to capitalize on pent up demand.
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Global
Industry Updates
Tourism
Research

Tourism in a COVID-19 world

13 8月 2020
As part of STR’s ongoing efforts to support and inform the industry during these challenging times, we decided to speak to travelers directly to understand the underlying reasons that sit behind these trends and forecasts. A key question being: What are the expectations of travelers now?
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Global
Industry Updates
Tourism
Research

Early effects of COVID-19 on travelers and their motivations

30 6月 2020
In this piece, we look at the impact on future travel plans by respondents’ age and motivations for choosing destinations. As in both of our previous pieces, we looked at data collected on either side of 11 March, when the World Health Organisation (WHO) declared COVID-19 a global pandemic.
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Global
Industry Updates
Tourism
Research

The influence of COVID-19 on travel plans and accommodation types

19 5月 2020
As the COVID-19 pandemic reshapes the world of travel, we investigated the impact on accommodation choices among international travelers.
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Global
Industry Updates
Tourism
Research

Hurry Up and Wait: Reflections on conducting research in a COVID-19 world

1 5月 2020
The travel industry will recover from the impact of COVID-19, but the key questions currently are what we do in the meantime as researchers—and when? Chris Klauda, Senior Director, STR Market Insights, discusses this issue here.
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Research
Tourism
Hotels
Industry Updates