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Event Impact Analysis

An Event Impact Analysis is a valuable tool for assessing the impact of large events and meetings in your market. It can be conducted for a one-time special event or for a recurring event, and measures Room Night Demand, Occupancy, Average Daily Rate and RevPAR.

Normal daily baseline performance for your market is established using our proprietary hotel data and compared against the specified time period of your event. For a recurring event, you can choose a window of up to five years to see how your market has been affected as a trend.

Benefits

  • Competitive Intelligence - Determine an event’s previous impact to area hotels to help facilitate room block discussions with your partner hotels. You can also review an analysis for the same event in a previous market to help gauge the impact your market will see.
  • DMOs and Government Agencies - Quantify which event types have the greatest impact to hotels in your area, and use streamlined tables and graphics to advocate to municipal and industry partners.
  • Hotels - Explore the best ways to adjust rate pricing and event planning, and assess the impact of an event on a market relative to your own performance.