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Measures a hotel’s ADR performance relative to an aggregated grouping of hotels (i.e., competitive set, market or submarket). If all things are equal, a property's ARI is expected to be 100, compared to the aggregate group of hotels. Historically, this is described a...

Independently owned and operated properties that typically include breakfast in the room rates, 20 rooms or fewer and a resident/owner innkeeper.

The range of performance among a competitive set indicated by the daily high and low performance of individual competitors.

Benchmarking is the process of comparing and analyzing your property or portfolio's performance against the competition. The benchmarking process draws on our robust historical data to provide you with a better understanding of the market and context in which you ope...

Property that appeals to guests because of its atypical amenity and room configurations. Boutiques are normally independent (with fewer than 200 rooms), have a high average rate and offer high levels of service. Boutique hotels often provide authentic cultural, histo...

The total number of hotels and rooms in a particular segment (i.e., country, market or submarket).

STR’s database of existing properties containing key information and amenities offered by each property.

Chain Scale segments are grouped primarily according to actual average room rates. An independent hotel, regardless of average room rate, is included as a separate Chain Scale category. The Chain Scale segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Mid...

Indicator of whether or not an individual hotel has added or removed rooms from their inventory.

A categorization of chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its Chain Scale. An independent hotel is assigned a class based on its ADR, relative to that of the chain hotels in their geographic proximity. The clas...

Property that is closed permanently or due to renovation and may/may not reopen, depending on the closure reason.

Two combined classes that form a single segment. The collapsed classes are: Luxury and Upper Upscale Upscale and Upper Midscale Midscale and Economy