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A person or entity that is responsible for hotel project design, planning and, in many cases, construction supervision.

The company or contact that handles all the financial transactions for the subject property insuring the loans, appraisals, and management requirements are in order and operating correctly. Asset Managers usually handle portfolios of properties, which the subject pro...

A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold

Measured by averaging the range of published room rates for various room sizes (single or double, etc.) during different times of the year. When hotels in the STR Census Database do not report data to STR, published rates are used to estimate actual Average Daily Rat...

Measures a hotel’s ADR performance relative to an aggregated grouping of hotels (i.e., competitive set, market or submarket). If all things are equal, a property's ARI is expected to be 100, compared to the aggregate group of hotels. Historically, this is described a...

Independently owned and operated properties that typically include breakfast in the room rates, 20 rooms or fewer and a resident/owner innkeeper.

The range of performance among a competitive set indicated by the daily high and low performance of individual competitors.

Benchmarking is the process of comparing and analyzing your property or portfolio's performance against the competition. The benchmarking process draws on our robust historical data to provide you with a better understanding of the market and context in which you ope...

Property that appeals to guests because of its atypical amenity and room configurations. Boutiques are normally independent (with fewer than 200 rooms), have a high average rate and offer high levels of service. Boutique hotels often provide authentic cultural, histo...

The total number of hotels and rooms in a particular segment (i.e., country, market or submarket).

STR’s database of existing properties containing key information and amenities offered by each property.

Chain Scale segments are grouped primarily according to actual average room rates. An independent hotel, regardless of average room rate, is included as a separate Chain Scale category. The Chain Scale segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Mid...