Why am I being compared to submarket scale or market scale instead of my Comp Set?
If your Comp Set did not include sufficient data for reporting, the comparative data will default to the most relevant industry segment available.
How do I calculate RevPAR?
RevPAR is calculated by dividing the total room revenue by the total number of available rooms. Room Revenue/Rooms Available = RevPAR
How do I calculate revenue generating index (RGI)?
RGI is calculated by dividing the subject hotel's RevPAR by the RevPAR of the aggregated group of hotels and multiplying this number by 100. To calculate RGI: (Subject hotel RevPAR / Aggregated group of hotels’ RevPAR) x 100 = RevPAR Index
How do I calculate market penetration index (MPI)?
MPI is calculated by dividing the subject hotel's occupancy by the occupancy of the aggregated group of hotels and multiplying this number by 100. (Subject hotel occupancy / Aggregated group of hotels’ occupancy) x 100 = Market Penetration Index
How do I calculate ADR?
ADR is calculated by diving the total rooms revenue by the total number of rooms sold. Room Revenue/Rooms Sold = ADR
How do I calculate occupancy?
Occupancy is calculated by dividing the total number of rooms sold by the total number of rooms available. Rooms Sold/Rooms Available = occupancy
Brad Garner
Brad Garner is Senior Vice President, Client Services & Relationships for STR. In this role, he is responsible for servicing, managing and building multi-level, proactive relationships with STR’s client base and acts as a primary contact for investment banks and ...
12-Month Average
The value of any given month is computed by averaging the value of that month and the 11 preceding months.
Affiliation
A publicly recognized brand or chain with consistent brand standards across a group of properties. Generally, STR creates or designates an affiliation after the company portfolio has a minimum of eight properties.
All-inclusive
Property with rooms sold as a complete package only, bundling overnight accommodations and value-added amenities and services (i.e., food, beverage, activities and gratuities, etc.)
All-suite
Property with guestroom inventory exclusively consisting of rooms offering more space and furniture than a typical hotel room, including designated living area or multiple rooms.
Amenities
Features and services offered at hotels (i.e., restaurant, golf, pool, spa or casino).