How do I calculate market penetration index (MPI)?
MPI is calculated by dividing the subject hotel's occupancy by the occupancy of the aggregated group of hotels and multiplying this number by 100. (Subject hotel occupancy / Aggregated group of hotels’ occupancy) x 100 = Market Penetration Index
How do I calculate ADR?
ADR is calculated by diving the total rooms revenue by the total number of rooms sold. Room Revenue/Rooms Sold = ADR
How do I calculate occupancy?
Occupancy is calculated by dividing the total number of rooms sold by the total number of rooms available. Rooms Sold/Rooms Available = occupancy
12-Month Average
The value of any given month is computed by averaging the value of that month and the 11 preceding months.
Affiliation
A publicly recognized brand or chain with consistent brand standards across a group of properties. Generally, STR creates or designates an affiliation after the company portfolio has a minimum of eight properties.
All-inclusive
Property with rooms sold as a complete package only, bundling overnight accommodations and value-added amenities and services (i.e., food, beverage, activities and gratuities, etc.)
All-suite
Property with guestroom inventory exclusively consisting of rooms offering more space and furniture than a typical hotel room, including designated living area or multiple rooms.
Amenities
Features and services offered at hotels (i.e., restaurant, golf, pool, spa or casino).
Architect
A person or entity that is responsible for hotel project design, planning and, in many cases, construction supervision.
Asset Manager
The company or contact that handles all the financial transactions for the subject property insuring the loans, appraisals, and management requirements are in order and operating correctly. Asset Managers usually handle portfolios of properties, which the subject pro...
Average Daily Rate (ADR)
A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold
Average Published Rate (APR)
Measured by averaging the range of published room rates for various room sizes (single or double, etc.) during different times of the year. When hotels in the STR Census Database do not report data to STR, published rates are used to estimate actual Average Daily Rat...