Skip to main content
Home
  • Data Solutions
      Request a Demo CoStar is the industry’s most comprehensive market share product. Request a Demo
      Request a Demo CoStar is the industry’s most comprehensive market share product. Request a Demo
    • Benchmarking
      • What is it
      • Competitive Sets
      • Historical KPIs
      • Profitability
      • Forward Bookings
      • Revenue Management Foundations
      • Hotel Forecasting
    • Industry Data
      • Hotel Trends
      • Profit & Loss (P&L) Reports
      • Destination and Market Insights
    • Training
      • Training Courses
      • Certifications
      • Academic Resources
  • Who We Serve
      Request A Demo CoStar is the industry’s most comprehensive market share product. Request A Demo
      Request A Demo CoStar is the industry’s most comprehensive market share product. Request A Demo
    • Who We Serve
      • Hotels
        • Operators
        • Owners
        • Hotel Brands
      • Destinations
      • Investors, Developers, Advisors, & Lenders
  • Data Insights
      Request A Demo CoStar is the industry’s most comprehensive market share product. Request A Demo
      Request A Demo CoStar is the industry’s most comprehensive market share product. Request A Demo
    • Resources
      • Glossary
      • FAQ
      • Guidelines
      • Processing dates and holiday closures
    • Insights
      • Data Insights Blog
      • Whitepapers
      • Press Releases & Media
      • Hotel News Now
  • Who is STR
      Request A Demo CoStar is the industry’s most comprehensive market share product. Request A Demo
      Request A Demo CoStar is the industry’s most comprehensive market share product. Request A Demo
    • Who is STR
      • About STR
      • Working at STR
      • Speaker Requests
  • Contact

Data Insights Blog

Blog archive

Blog region

Connecting the data: the latest hotel industry analysis

2 May 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
Tags
Industry Updates
Global
Hotels
Tourism
Industry basics

Hotel forecasting: why it is important to your business

2 October 2024
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies.
Tags
Hotels
Forward Data
Industry basics
Educational

The role of total revenue management in a hotel profitability strategy

28 August 2024
The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.
Tags
Global
Hotels
Educational
Industry basics
Profit and Loss

What is GOPPAR? How can it benefit your hotels?

25 June 2024
Learn how measuring GOPPAR can provide a better picture of your hotel’s financial health, how to calculate it and more here.
Tags
Global
Educational
Hotels
Profit and Loss
Industry basics

What is Revenue per Available Room (RevPAR)? And how to calculate it.

3 May 2024
Learn more about the global hotel industry’s gold standard metric for top-line performance—revenue per available room (RevPAR).
Tags
Benchmarking
Hotels
Educational
Global
Industry basics

Strategic success unveiled: How competitive sets lead hoteliers to informed business decisions

6 February 2024
Optimal decisions come when you have comprehensive information. That is why hotel owners and operators are best positioned to grow their business when they gain detailed insight into the competition.
Tags
Global
Benchmarking
Educational
Industry basics

RevPAR vs. TRevPAR

18 December 2023
What are the differences between RevPAR and TRevPAR? How do hotel operators know which metric to rely on? We break down the use case scenario for both RevPAR and TRevPAR.
Tags
Hotels
Global
Educational
Benchmarking
Industry basics

What is an Occupancy Rate?

13 February 2023
Occupancy rate is one of the hotel industry’s performance metrics, showing the percentage of rooms occupied in a property, segment or geographic area. Successful revenue management achieves the optimal occupancy level for driving growth in revenue per available room (RevPAR) and profitability.
Tags
Industry basics

Using business on the books in a complete benchmarking approach

29 June 2022
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Tags
Global
Hotels
Educational
Forward Data
Industry basics

What Is Average Daily Rate (ADR) and How to Calculate It

10 May 2022
Learn more about one of the key hotel performance indicators—average daily rate (ADR)—with detail on how the metric is calculated as well as its importance in effective hotel revenue-management strategy.
Tags
Global
Educational
Hotels
Benchmarking
Industry basics

The hospitality industry's historical KPIs

5 January 2022
Historical data impacts decisions for almost every role in the hotel industry. Learn more about three key historical KPIs and their application in a complete hotel benchmarking strategy.
Tags
Global
Educational
Benchmarking
Hotels
Industry basics

Building a Comp Set – Best Practices

12 May 2021
Without a comp set you’re left guessing as to where you can improve the performance of your property or portfolio, learn the best practices for building yours here.
Tags
Benchmarking
Hotels
Educational
Global
Industry basics

The role of profitability data in a comprehensive hotel benchmarking experience

18 March 2020
Access superior hotel benchmarking with our detailed guide to hotel profitability. Discover how consistent financial information can drive smarter decisions, improve revenue, and drive operational efficiencies.
Tags
Profit and Loss
Hotels
Educational
Global
Industry basics

What is TRevPAR and why is it important?

7 January 2020
Learn how benchmarking TRevPAR can benefit your business.
Tags
Profit and Loss
Hotels
Educational
Global
Industry basics

What is Hotel Benchmarking?

30 July 2019
Understand how comparing your performance against the competition can help you develop data-driven strategies and make informed decisions.
Tags
Benchmarking
Hotels
Educational
Global
Industry basics

Who We Serve

  • Hotel Operators
  • Hotel Owners
  • Hotel Brands
  • Destinations
  • Investors, Developers, Advisors, & Lenders

Data Insights

  • Data Insights Blog
  • Whitepapers
  • Press Releases & Media
  • Glossary
  • FAQ
  • Processing dates and holiday closures
  • Documents

Who is STR

  • About STR
  • Working at STR
  • Speaker Request

Contact

  • Contact STR
  • Media
Benchmarking your work
  • Privacy Policy
  • Cookie Preferences
  • Terms of Use
  • Terms & Conditions
  • Sitemap
  • California: Do Not Sell My Info
© 2025 CoStar Group.

The Section 172 statement made by CoStar UK Limited in accordance with The Companies (Miscellaneous Reporting) Regulations 2018 can be found here.
The Section 172 statement made by STR Global Limited in accordance with The Companies (Miscellaneous Reporting) Regulations 2018 can be found here.

Responsive Website Design , Development & Hosting by mtc.