Connecting the data: the latest hotel industry analysis

2 May 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
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Industry Updates
Global
Hotels
Tourism
Industry basics

Hotels across Germany are filling up for UEFA Euro 2024

29 May 2024
Set to take place across multiple locations in Germany, the 2024 UEFA European Football Championship is expected to affect hotel performance just as much as football fans. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.
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Europe
Industry Updates
Events
Tourism

Japan hotel performance beginning to blossom

3 April 2023
In Japan, the cherry blossom is in full bloom. Known as Sakura, these trees also provide the perfect metaphor for the country’s hotel industry, which is beginning to show reasons for optimism after a later reopening than many parts of the world.
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Asia Pacific
Tourism
Industry Updates
Forecast

Easter swing shifts school breaks substantially in Spring 2023

1 March 2023
As spring break season approaches, tracking school calendar data becomes critical for predicting travel demand across the U.S.
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North America
Hotels
Tourism
Industry Updates

Ireland’s hotel industry is well-positioned heading into 2023

11 November 2022
Ireland's hotel industry proved resilient this year with strong performance recovery, and evidence shows that strength will continue into 2023, albeit with economic headwinds in our summary report for Fáilte Ireland.
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Europe
Forward Data
Historical Data
Industry Updates
Tourism
Research

School break data suggests subtle boosts, sizable squeezes to travel demand during Fall 2022

5 October 2022
STR’s School Break Report shows that subtle boosts and sizeable squeezes to travel demand are on deck this fall as shifts in holiday breaks could impact year-over-year hotel performance. Read more about how these changes could affect your market’s opportunities.
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North America
Hotels
Tourism
Industry Updates

Value of travel increasing in importance, while spending remains resilient

13 September 2022
Pricing value and deals are becoming more important to consumers, but the overall travel spending outlook looks stable, according to our latest research.
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Global
Tourism
Industry Updates
Research

Accommodation preferences: Where do travelers’ loyalties lie?

8 September 2022
While hotel demand has risen, consumer sentiment toward the traditional form of accommodation has slipped in recent months. With the hotel sector, full-service properties remain the top preference.
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Global
Tourism
Industry Updates
Research

Will business travel ever completely return?

29 August 2022
Consumer sentiment suggests that a full recovery of business travel may never occur. If there is full recovery in terms of volume, the composition of the segment will probably look different.
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Global
Tourism
Industry Updates
Research

Travel disruption and increasing financial barriers stall consumer sentiment, but wanderlust remains

18 August 2022
Updated consumer research from STR shows more concern around travel disruption and economic uncertainty, but overall sentiment remains healthy.
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Global
Tourism
Industry Updates
Research

Contrasting fortunes for tourism? What we know and don’t know as tourism ramps up

16 June 2022
International travel gaining momentum, renewed interest in city breaks, and the war in Ukraine affecting some travel plans. Learn more from our latest consume research piece on the contrasting fortunes for tourism.
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Global
Tourism
Industry Updates
Research

Accommodation preferences after COVID-19: Back to normal or a new normal?

10 June 2022
Hotels are regaining their consumer appeal, especially full-service and smaller properties. Short-term rentals remain a popular option. Read more on accommodation preferences from our latest consumer research.
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Global
Tourism
Industry Updates
Research

Business travel is back, but a return to pre-pandemic levels remains far off

1 June 2022
Business travel is recovering, although a complete recovery remains a way off. And the changes in the workplace and workstyle, not to mention the fact that COVID is still a factor, reveal a new business travel landscape.
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Global
Tourism
Industry Updates
Research

Travel sentiment improves despite higher prices, COVID-19 and travel disruption concerns

26 May 2022
Consumers are willing to pay more for travel right now. As household and other costs continue to increase, however, travel costs may become increasingly scrutinized, which could stall recovery. Read more from our latest Consumer Travel Sentiment research.
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Global
Tourism
Industry Updates
Research

Tourism outlook: A new spring in its step?

5 April 2022
Government-related barriers, not comfort or financial issues, seem to be the most hindering for tourists these days. Read that and more in this research piece which points to signs of optimism for the future of tourism.
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Global
Tourism
Industry Updates
Research

Change in travel accommodation preferences continues

15 December 2021
STR’s latest research shows that accommodation preferences and behaviors were continuing to shift and evolve in response to COVID-19—even before Omicron. These new preferences and behaviors have led to new opportunities and challenges for the industry.
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Global
Tourism
Industry Updates
Research

A tale of two travel sentiments: business remains negative while leisure still upbeat

7 December 2021
More from our latest consumer travel research shows increased negative sentiment around business travel—even before Omicron—but booming sentiment around leisure.
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Global
Tourism
Industry Updates
Research

Increasing COVID-19 cases dent consumer travel sentiment

1 December 2021
Even before the Omicron variant was announced, consumer travel sentiment appeared to have stalled amid rising COVID cases. Read more from our latest Traveler Panel research conducted last month.
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Global
Tourism
Industry Updates
Research

As hotel group demand recovers, what types of meetings are returning?

5 November 2021
As hotel group demand recovers, what types of meetings are welcoming that demand? Insights from meeting planners show similar thinking to that of pandemic-era leisure travelers. Read more.
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North America
Europe
Tourism
Industry Updates
Research

Tourism After Lockdown: Gloomy picture for business travel, but a small ray of hope

17 September 2021
With summer ending and the much-needed leisure travel surge waning, much of the industry’s attention and focus shifts to business travel. For true recovery to occur, the travel and hospitality industry needs to see business travel return to pre-pandemic levels.
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Global
Tourism
Industry Updates
Research