Data Insights Blog

Our tourism research team set out to understand current accommodation experiences by surveying travelers who had recently taken overnight trips. Read on to learn what the booking process looks like now and how accommodations are adapting to meet consumers' new needs.

While COVID-19 has presented unprecedented challenges for the global hotel industry, looking back at past situations shows the industry’s ability to recover. STR’s research revolved around seven major countries in the region: Australia, China, Indonesia, Japan, Malaysia, Singapore and Thailand.

In October 2020, STR launched the Composite Comp Set, an evolution of competitive set benchmarking that will provide hotel industry stakeholders more flexibility and control in an ever-evolving global marketplace.

Read about the key factors in recovering business demand and how the hotel sector influences elements of this recovery.

Admin & general expenses are just one area hoteliers can manage to mitigate profit losses in the current operating environment.

Occupancy has long been one of the key hotel performance metrics measured by STR. However, even this traditional metric has not escaped the impacts of COVID-19.

During a recent webinar on the impacts of COVID-19 on European hotels, STR Managing Director Robin Rossmann drew on his experience at Deloitte and shared with viewers an important practical application of benchmarking.

How can you analyze your P&L statement to better understand your profitability data? We discuss the components of a P&L statement, plus some tips and pitfalls you might experience along the way.

LPAR, or Labor per Available Room, is a helpful benchmarking metric for striking the right balance between profitability and workforce needs.

Understanding profit and loss terminology is key to successfully analyzing your P&L statements and getting a handle on your property’s performance. Equally important is the use of standardized terminology.

We’ve compiled a high-level overview of how Custom Forecasts can benefit you, including a new addition for those already familiar with the product.

Learn how measuring GOPPAR can provide a better picture of your hotel’s financial health, how to calculate it and more here.

Without a comp set you’re left guessing as to where you can improve the performance of your property or portfolio, learn the best practices for building yours here.

Download STR's Hotel Operating Expenses Checklist here and learn about the importance of completing this in your P&L data submission.

Analyzing data over different time aggregations provides a broader picture of how your property is performing. We've used Berlin as a case study to explain the benefits here.

How profitable is your business? An understanding of your P&L data provides the definitive answer and highlights the relationship between the money you generate (revenues) and that which you spend (expenses). It all starts with your P&L statement…

Learn how benchmarking TRevPAR can benefit your business.

Learn how to allocate your time during different stages of the revenue management lifecycle and understand how to effectively spend your time with STR data.

Learn how P&L statements can help you understand your hotel profitability through our hotel P&L examples.

Get to know revenue per available room and understand the importance of this industry jargon in measuring your hotel's success.