Hotel forecasting: why it is important to your business

2 October 2024
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies.
Tags
Hotels
Forward Data
Industry basics
Educational

The role of total revenue management in a hotel profitability strategy

28 August 2024
The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.
Tags
Global
Hotels
Educational
Industry basics
Profit and Loss

What is GOPPAR? How can it benefit your hotels?

25 June 2024
Learn how measuring GOPPAR can provide a better picture of your hotel’s financial health, how to calculate it and more here.
Tags
Global
Educational
Hotels
Profit and Loss
Industry basics

What is Revenue per Available Room (RevPAR)? And how to calculate it.

3 May 2024
Learn more about the global hotel industry’s gold standard metric for top-line performance—revenue per available room (RevPAR).
Tags
Benchmarking
Hotels
Educational
Global
Industry basics

Strategic success unveiled: How competitive sets lead hoteliers to informed business decisions

6 February 2024
Optimal decisions come when you have comprehensive information. That is why hotel owners and operators are best positioned to grow their business when they gain detailed insight into the competition.
Tags
Global
Benchmarking
Educational
Industry basics

RevPAR vs. TRevPAR

18 December 2023
What are the differences between RevPAR and TRevPAR? How do hotel operators know which metric to rely on? We break down the use case scenario for both RevPAR and TRevPAR.
Tags
Hotels
Global
Educational
Benchmarking
Industry basics

Using business on the books in a complete benchmarking approach

12 December 2023
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Tags
Forward Data
Global
Educational
Hotels
Benchmarking

Hotel P&L Example

13 November 2023
Learn how P&L statements can help you understand your hotel profitability through our hotel P&L examples.
Tags
Profit and Loss
Hotels
Educational
Global

Understanding your STR reports: Profit & Loss (P&L)

28 September 2022
Regardless of how the hotel industry benchmarks performance, the end goal is always maximum profitability. Like all other elements of industry benchmarking, there are data sets and reports designed specifically to measure the success of that goal.
Tags
Global
Hotels
Educational
Profit and Loss

Using business on the books in a complete benchmarking approach

29 June 2022
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Tags
Global
Hotels
Educational
Forward Data
Industry basics

What Is Average Daily Rate (ADR) and How to Calculate It

10 May 2022
Learn more about one of the key hotel performance indicators—average daily rate (ADR)—with detail on how the metric is calculated as well as its importance in effective hotel revenue-management strategy.
Tags
Global
Educational
Hotels
Benchmarking
Industry basics

Understanding your STR reports: Hotel supply, demand and the development pipeline

13 April 2022
Continuing this educational series on STR reports, we show the importance of taking a step back and expanding your knowledge of the market as an added tool for understanding the operating conditions around your properties.
Tags
Global
Hotels
Educational
Supply and Development

Understanding your STR reports: Percentage changes, indexes and comp set rankings

20 January 2022
Knowing how to use each part of your STR report will bolster your ability to benchmark your performance and make better business decisions. In our latest blog post, we take a look at the numerous ways that you can measure your property’s success.
Tags
Global
Hotels
Benchmarking
Educational

The hospitality industry's historical KPIs

5 January 2022
Historical data impacts decisions for almost every role in the hotel industry. Learn more about three key historical KPIs and their application in a complete hotel benchmarking strategy.
Tags
Global
Educational
Benchmarking
Hotels
Industry basics

Six ways benchmarking can support post-pandemic recovery

30 December 2021
Now more than ever, data is crucial. We have compiled a brief manual on six practical ways benchmarking can support your hotel’s revenue recovery.
Tags
Global
Hotels
Benchmarking
Educational

Indexing: Simple and important in today's hotel benchmarking

3 August 2021
Even as we get deeper into 2021, indexing is a more actionable recovery measurement than traditional year-over-year comparisons. Do you have questions on how to do that? Find out more.
Tags
Hotels
Benchmarking
Global
Recovery
Educational

Building a Comp Set – Best Practices

12 May 2021
Without a comp set you’re left guessing as to where you can improve the performance of your property or portfolio, learn the best practices for building yours here.
Tags
Benchmarking
Hotels
Educational
Global
Industry basics

Analyzing recovery: Total Room Inventory vs. STR Standard methodology

30 April 2021
Occupancy has long been one of the key hotel performance metrics measured by STR. However, even this traditional metric has not escaped the impacts of COVID-19.
Tags
Global
Educational
Hotels
Benchmarking
Recovery

Accommodation Experiences in a New COVID-19 World

8 December 2020
Our tourism research team set out to understand current accommodation experiences by surveying travelers who had recently taken overnight trips. Read on to learn what the booking process looks like now and how accommodations are adapting to meet consumers' new needs.
Tags
Global
Research
Tourism
Educational

How did crises of the last two decades impact APAC hotel profitability?

7 December 2020
While COVID-19 has presented unprecedented challenges for the global hotel industry, looking back at past situations shows the industry’s ability to recover. STR’s research revolved around seven major countries in the region: Australia, China, Indonesia, Japan, Malaysia, Singapore and Thailand.
Tags
Asia Pacific
Profit and Loss
Hotels
Educational