Industry expert predictions for room rates remain robust despite diminished confidence in demand

18 December 2023
With the first full year of the Hospitality Industry Sentiment survey in the books, several strong patterns have emerged — and a few surprises as well.
Tags
Global
Research
Industry Updates

Industry sentiment remains hopeful for ADR and group demand, recession fears grow

19 September 2023
In early Q3 2023, STR completed the third edition of the Hospitality Industry Sentiment (HIS) survey, a quarterly survey of travel industry professionals. Now with the third wave of the survey on the books, some patterns have become further established, and some new trends emerge as well.
Tags
Industry Updates
Global
Research

With so many headwinds, why are people still traveling?

24 January 2023
Around the globe, consumers aren’t allowing inconveniences or higher costs prevent them from traveling. Our latest consumer research gives us reasons why.
Tags
Global
Industry Updates
Research

Consumers showing more preference toward hotels, less toward short-term rentals

20 December 2022
In our latest consumer research survey, travelers indicated more preference toward hotels (especially mid-tier) and less interest in short-term rentals as compared to three months ago.
Tags
Global
Hotels
Industry Updates
Research

As business travel advances, consumers indicate combination trips will lead further gains

7 December 2022
With bleisure being the most likely type of business travel trips on the horizon, hoteliers have different opportunities to engage this segment and lead to further gains.
Tags
Global
Industry Updates
Research

Consumer travel outlook better in the short-term amid increasing cost pressures, declining travel disruption and fewer COVID-19 concerns

2 December 2022
Economic concerns aren’t doing too much to discourage consumers from planning and undertaking trips right now. The future is a bit less optimistic though.
Tags
Forecast
Industry Updates
Research

Ireland’s hotel industry is well-positioned heading into 2023

11 November 2022
Ireland's hotel industry proved resilient this year with strong performance recovery, and evidence shows that strength will continue into 2023, albeit with economic headwinds in our summary report for Fáilte Ireland.
Tags
Europe
Forward Data
Historical Data
Industry Updates
Tourism
Research

Value of travel increasing in importance, while spending remains resilient

13 September 2022
Pricing value and deals are becoming more important to consumers, but the overall travel spending outlook looks stable, according to our latest research.
Tags
Global
Tourism
Industry Updates
Research

Accommodation preferences: Where do travelers’ loyalties lie?

8 September 2022
While hotel demand has risen, consumer sentiment toward the traditional form of accommodation has slipped in recent months. With the hotel sector, full-service properties remain the top preference.
Tags
Global
Tourism
Industry Updates
Research

Will business travel ever completely return?

29 August 2022
Consumer sentiment suggests that a full recovery of business travel may never occur. If there is full recovery in terms of volume, the composition of the segment will probably look different.
Tags
Global
Tourism
Industry Updates
Research

Travel disruption and increasing financial barriers stall consumer sentiment, but wanderlust remains

18 August 2022
Updated consumer research from STR shows more concern around travel disruption and economic uncertainty, but overall sentiment remains healthy.
Tags
Global
Tourism
Industry Updates
Research

Asian countries await policy changes while hotels in the rest of the world bounce back

8 July 2022
STR’s “bubble chart” updates have been extended to cover the globe. Running 28-day averages through 24 June 2022 showed hotel performance recovery furthest ahead among countries in Europe, Latin America and the Caribbean.
Tags
Global
Industry Updates
Hotels
Research

Contrasting fortunes for tourism? What we know and don’t know as tourism ramps up

16 June 2022
International travel gaining momentum, renewed interest in city breaks, and the war in Ukraine affecting some travel plans. Learn more from our latest consume research piece on the contrasting fortunes for tourism.
Tags
Global
Tourism
Industry Updates
Research

Accommodation preferences after COVID-19: Back to normal or a new normal?

10 June 2022
Hotels are regaining their consumer appeal, especially full-service and smaller properties. Short-term rentals remain a popular option. Read more on accommodation preferences from our latest consumer research.
Tags
Global
Tourism
Industry Updates
Research

Business travel is back, but a return to pre-pandemic levels remains far off

1 June 2022
Business travel is recovering, although a complete recovery remains a way off. And the changes in the workplace and workstyle, not to mention the fact that COVID is still a factor, reveal a new business travel landscape.
Tags
Global
Tourism
Industry Updates
Research

Travel sentiment improves despite higher prices, COVID-19 and travel disruption concerns

26 May 2022
Consumers are willing to pay more for travel right now. As household and other costs continue to increase, however, travel costs may become increasingly scrutinized, which could stall recovery. Read more from our latest Consumer Travel Sentiment research.
Tags
Global
Tourism
Industry Updates
Research

Tourism outlook: A new spring in its step?

5 April 2022
Government-related barriers, not comfort or financial issues, seem to be the most hindering for tourists these days. Read that and more in this research piece which points to signs of optimism for the future of tourism.
Tags
Global
Tourism
Industry Updates
Research

Change in travel accommodation preferences continues

15 December 2021
STR’s latest research shows that accommodation preferences and behaviors were continuing to shift and evolve in response to COVID-19—even before Omicron. These new preferences and behaviors have led to new opportunities and challenges for the industry.
Tags
Global
Tourism
Industry Updates
Research

A tale of two travel sentiments: business remains negative while leisure still upbeat

7 December 2021
More from our latest consumer travel research shows increased negative sentiment around business travel—even before Omicron—but booming sentiment around leisure.
Tags
Global
Tourism
Industry Updates
Research

Increasing COVID-19 cases dent consumer travel sentiment

1 December 2021
Even before the Omicron variant was announced, consumer travel sentiment appeared to have stalled amid rising COVID cases. Read more from our latest Traveler Panel research conducted last month.
Tags
Global
Tourism
Industry Updates
Research