Data Insights Blog

Cancellation policies have become much more important in the consumer booking process—30% of respondents in our recent research cited this as a main factor in securing accommodation. Find out more in this latest Tourism After Lockdown piece on guest expectations today and tomorrow.

Short-term rentals, with their contained amenities and detached spaces, have become more appealing during the pandemic. Find out more in this latest Tourism After Lockdown piece on traveler preferences toward accommodation types.

What is the sentiment among travelers now that more people are vaccinated and a route out of the pandemic is at least visible? For insights into the topic, we surveyed our Traveler Panel as part of our Tourism After Lockdown series. Read more here.

The return of leisure travel has been obvious. We know, however, that full industry recovery hinges on the return of business travel. For insights into the topic, we surveyed our Traveler Panel as part of our Tourism After Lockdown series. Read more here.

Effective COVID-safe measures and clear communications by travel brands can do much to reassure consumers and mitigate the impact of these comfort barriers. Learn more about travel barriers in our latest “Tourism After Lockdown” consumer research series to find out more.

3/4 of travelers intend to take an overnight leisure trip in 2021. We know that local, short-term travel has been the “norm” this past year, but how has sentiment toward international and long-haul travel evolved? Find out in the first article from our Tourism After Lockdown series.

Our tourism research team set out to understand current accommodation experiences by surveying travelers who had recently taken overnight trips. Read on to learn what the booking process looks like now and how accommodations are adapting to meet consumers' new needs.

How has the pandemic affected consumer attitudes toward restaurants and other local attractions? Read the final installment in our “Tourism After Lockdown” research series to find out more.

In the second installment of our Tourism After Lockdown research series, we look into traveler experiences by accommodation type.

STR conducted quantitative research via its Traveler Panel to examine attitudes toward travel in this ‘new COVID world’ and to evaluate early experiences among travelers at a time when many economies had reopened and the industry was seeking to capitalize on pent up demand.

As part of STR’s ongoing efforts to support and inform the industry during these challenging times, we decided to speak to travelers directly to understand the underlying reasons that sit behind these trends and forecasts. A key question being: What are the expectations of travelers now?

In this piece, we look at the impact on future travel plans by respondents’ age and motivations for choosing destinations. As in both of our previous pieces, we looked at data collected on either side of 11 March, when the World Health Organisation (WHO) declared COVID-19 a global pandemic.

As the COVID-19 pandemic reshapes the world of travel, we investigated the impact on accommodation choices among international travelers.

The travel industry will recover from the impact of COVID-19, but the key questions currently are what we do in the meantime as researchers—and when? Chris Klauda, Senior Director, STR Market Insights, discusses this issue here.

Amid the COVID-19 outbreak, STR captured the views of travellers to assess their plans for future travel and spend on tourism and recreation. View the full findings here.

Learn about the factors that influence hotel customer satisfaction, from use of technology to budgets and beyond.

With the tourism industry experiencing significant evolution in recent years, we've taken a look at 6 trends affecting the travel landscape.

Now in its second year, STR‘s Consumer Travel Insights (CTI) report series provides in-depth research into the complete traveler journey, from planning a holiday start to finish, to how the traveler’s money was spent in a destination.