European overtourism measures largely not reflected in hotel KPIs

7 April 2025
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.
Tags
Europe
Historical Data
Industry Updates

Asia Pacific hotel performance update

5 February 2025
December provided a strong end to 2024 across the Asia Pacific region with 16 of the 20 largest countries (based on hotel room supply) reporting year-over-year growth in revenue per available room (RevPAR).
Tags
Hotels
Industry Updates
Historical Data
Asia Pacific

RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggish

20 November 2024
The level of global markets with RevPAR growth jumped to 84%. Mediterranean and Japanese hotel markets highlighted the leaderboard, while growth lags in most Chinese markets.
Tags
Hotels
Industry Updates
Global
Historical Data

U.S. election impact on global travel and hotel performance

18 October 2024
With the summer months past us, conversations are now swirling around how the U.S. presidential election will impact tourism outside of North America.
Tags
Global
Industry Updates
Historical Data
Forward Data

Euro hosts stand out as 64% of global hotel markets outperformed 2023

30 July 2024
From the end of June through the first three weeks of July, most global hotel markets steadily displayed year-over-year performance increases. Markets in Germany were standouts thanks to the 2024 UEFA European Football Championship.
Tags
Hotels
Industry Updates
Global
Historical Data

Regional update: 2023 data and the year ahead

8 March 2024
In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.
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Global
Historical Data
Industry Updates
North America
Asia Pacific
Middle East and Africa
Europe

New York City and Washington, D.C. among top performing U.S. markets in 2023

29 January 2024
In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. Markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.
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Historical Data
Industry Updates
North America
Hotels

Asian countries lead in absolute RevPAR, while South America highlights recovery

27 November 2023
A new edition of STR's global "bubble" charts shows more momentum in Asia and South America. Sporting events continue to contribute growth in markets across the world.
Tags
Hotels
Industry Updates
Historical Data

Hotel performance standouts during Beyonce’s world tour

24 October 2023
Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stops on the RENAISSANCE World Tour stood out.
Tags
Global
Events
Historical Data
Industry Updates
North America
Hotels

Spain hotels positioned for strong summer season

3 July 2023
Spain's key leisure markets, Andalusia, the Balearic Islands and the Canary Islands, are on track to see a highly successful summer. Barcelona is also anticipating a strong season with occupancy on the books spiking at 83%.
Tags
Europe
Historical Data
Forward Data
Industry Updates

Staying strong, 85% of global hotel markets continue to see RevPAR growth above 2019

29 June 2023
A new edition of STR's global "bubble" charts shows sustained strength in the balance recovery as occupancy continues to contribute to growth in revenue per available room (RevPAR).
Tags
Global
Historical Data
Industry Updates

Are concerts “running the world?”: A look at how Beyoncé’s Renaissance World Tour has impacted Europe hotel performance

19 June 2023
Feeling the music after our recent Taylor Swift tour analysis, we took a quick look at Beyoncé’s impact on actualized performance in the U.K. and Sweden, as well as forward bookings in five active Forward STAR markets.
Tags
Forward Data
Historical Data
Europe

U.S. hotel performance enchanted by Taylor Swift’s “The Eras Tour”

9 June 2023
We “said remember this moment” – because whether looking at actualized hotel data from recent weeks, or booking data for later this summer, Taylor Swift’s “The Eras Tour” is making an impact across the country.
Tags
North America
Events
Historical Data
Hotels
Industry Updates

Global hotel occupancy rising ahead of summer in the Northern Hemisphere

30 May 2023
A new edition of STR's global "bubble" charts shows more substantial occupancy growth, despite increasing rooms rates, as the industry sees a more balanced recovery around the world.
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Industry Updates
Global
Historical Data

NYC leading U.S. markets, Boston, D.C. and Alaska join occupancy leaderboard

25 May 2023
U.S. hotel performance produced an incremental gain during the four weeks ending 13 May, a period that falls in between the heavy, summer travel season and earlier year peaks.
Tags
North America
Industry Updates
Historical Data

Asia Pacific hotel performance continues to recover; ADR still pushing gains around the world while occupancy continues to lag

28 April 2023
A new edition of STR’s global “bubble” charts shows ADR-driven RevPAR growth continuing globally, and while a handful of countries post occupancy gains, many are still experiencing occupancy levels behind 2019 comparables.
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Industry Updates
Global
Historical Data

Seasonal momentum shifting in U.S. hotel performance

21 April 2023
The top hotel markets in this STR U.S. bubble chart update show a seasonal momentum shift from traditional winter/spring break hotspots to a broader range of destinations with increasingly travel-friendly climates.
Tags
North America
Industry Updates
Historical Data

Hotels in Southeast Asia seeing the return of MICE business and major leisure events

10 April 2023
Southeast Asia’s hotel industry has seen highs and lows over the past 12 months, but as the year progressed and restrictions eased, the demand for travel began to steadily climb with much of the recent demand in Southeast Asia linked to MICE travel and events.
Tags
Asia Pacific
Industry Updates
Historical Data
Events
Forward Data

More than half of the global markets post RevPAR growth of more than 20% versus 2019

29 March 2023
A new edition of STR’s global “bubble” charts shows pent-up demand pushing more progress in the Asia Pacific region as well as substantial RevPAR growth for many global markets.
Tags
Global
Industry Updates
Historical Data

Las Vegas, Phoenix and Florida Markets Lead U.S. Hotel Performance During Early Spring Break Period

27 March 2023
The overall distribution of demand continues to shift back to larger urban destinations, the major markets continue to close the deficit to pre-pandemic levels, and leisure-oriented markets remain firmly rooted near the top of the national leaderboard.
Tags
Industry Updates
North America
Historical Data