European overtourism measures largely not reflected in hotel KPIs

7 April 2025
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.
Tags
Europe
Historical Data
Industry Updates

Europe hotel performance update

2 April 2025
Most major European markets saw YoY performance growth in February 2025, ranging from subdued to substantial.
Tags
Europe
Industry Updates

Southern Europe hotel performance update

18 Februar 2025
Robust demand in Southern Europe lifted ADR to EUR175 in 2024– the highest regional rate in Europe.
Tags
Europe
Industry Updates
Forward Data

Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season

11 September 2024
Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August.
Tags
Europe
Industry Updates
North America

Hotels across Germany are filling up for UEFA Euro 2024

29 Mai 2024
Set to take place across multiple locations in Germany, the 2024 UEFA European Football Championship is expected to affect hotel performance just as much as football fans. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.
Tags
Europe
Industry Updates
Events
Tourism

How Taylor Swift’s Eras Tour allowed Asia Pacific hotels to achieve their “wildest dreams”

20 März 2024
Taylor Swift kicked off the second international leg of her wildly successful Eras Tour in early February, and Asia Pacific hoteliers were, in fact, “ready for it”. The seventeen-night leg gave a much-needed performance boost to Tokyo, Sydney, Melbourne, and Singapore hotels.
Tags
Asia Pacific
Europe
Industry Updates
Forward Data

Regional update: 2023 data and the year ahead

8 März 2024
In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.
Tags
Global
Historical Data
Industry Updates
North America
Asia Pacific
Middle East and Africa
Europe

Spain hotels positioned for strong summer season

3 Juli 2023
Spain's key leisure markets, Andalusia, the Balearic Islands and the Canary Islands, are on track to see a highly successful summer. Barcelona is also anticipating a strong season with occupancy on the books spiking at 83%.
Tags
Europe
Historical Data
Forward Data
Industry Updates

Are concerts “running the world?”: A look at how Beyoncé’s Renaissance World Tour has impacted Europe hotel performance

19 Juni 2023
Feeling the music after our recent Taylor Swift tour analysis, we took a quick look at Beyoncé’s impact on actualized performance in the U.K. and Sweden, as well as forward bookings in five active Forward STAR markets.
Tags
Forward Data
Historical Data
Europe

Healthy outlook for Europe hotels: Corporate demand recovering, leisure travel remains resilient

23 Mai 2023
Europe hotel performance caused some reason for concern during the first quarter of 2023, but momentum points to healthy performance ahead for gateway cities and secondary markets thanks to recovering corporate demand as well as resilient leisure travel.
Tags
Europe
Hotels
Industry Updates
Forward Data

Failte Ireland: 2022 Hotel Survey with a focus on STR’s Forward STAR

10 März 2023
In this case study, we examine the 6 Nations rugby tournament, and the positive trends which can be observed in the destination over the period leading up to the games.
Tags
Europe
Forward Data
Events
Industry Updates

Ireland’s hotel industry is well-positioned heading into 2023

11 November 2022
Ireland's hotel industry proved resilient this year with strong performance recovery, and evidence shows that strength will continue into 2023, albeit with economic headwinds in our summary report for Fáilte Ireland.
Tags
Europe
Forward Data
Historical Data
Industry Updates
Tourism
Research

U.K. Hospitality Radar - September 2022

26 Oktober 2022
U.K. Hospitality Radar - September 2022
Tags
Europe
Hotels
Industry Updates
Video

Dublin hotel performance soared during Garth Brooks tour, late bookings were part of the success

5 Oktober 2022
Actualized data from Garth Brooks’ tour dates in Dublin backed up previous analysis of forward-looking data. Performance popped, and shorter booking windows were part of the equation.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Europe’s historical and forward-looking hotel data shows music event boost

15 August 2022
This piece shows strong alignment between occupancy on the books (Forward STAR) and actualized levels as well as the overall boost that Europe hotels are receiving from the likes of Bruce Springsteen, Ed Sheeran, Elton John, and Westlife.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: Spain market update - Q2 2022

4 Mai 2022
Spain market update - Q2 2022
Tags
Europe
Hotels
Industry Updates
Benchmarking

Belfast seeing a surge in spring and summer bookings

25 April 2022
Ed Sheeran, André Rieu, Queen + Adam Lambert…they are all playing a role in lifting Belfast’s hotel bookings in the coming months.
Tags
Europe
Hotels
Industry Updates
Forward Data

Hotel bookings continue to grow in anticipation of Commonwealth Games in Birmingham

13 April 2022
Birmingham’s hotel occupancy on the books is peaking at 78% for this summer’s Commonwealth Games. A few months back, levels were peaking at just 55%. Read more in this latest Forward STAR piece.
Tags
Europe
Hotels
Industry Updates
Forward Data
Historical Data

Europe hotel occupancy remains stable amid war in Ukraine

28 März 2022
Europe’s hotel performance has remained stable amid the war in Ukraine, and countries bordering the conflict area have seen a refugee-driven lift in occupancy. Read more on this analysis of historical and forward-looking data in the region.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: U.K. hospitality outlook

24 März 2022
Cristina Balekjian gives an outlook of the hospitality industry in the United Kingdom. Watch now.
Tags
Hotels
Industry Updates
Europe