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The benchmarking tool that re-defined industry standards, the STAR Report enables you to compare your property or portfolio’s performance against the competition, providing you with the data intelligence and metrics needed to make better business decisions. Our onlin...

Chain Scale Segments The Chain Scale segments are: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy and Independent. Chain Scale segments are grouped primarily according to actual average room rates. An independent hotel, regardless of average daily ...

STR’s Market Forecasts are created in partnership with leading forecasting company, Tourism Economics. Our historic market data, market event information, and both general and local economic indicators, are combined to predict the behavior of the hotels in each marke...

Please get in touch to discuss participation lists for your markets. You can find contact details of offices in your region here.

A Comp Set is a group of hotels that compete with your property for business and is selected with the purpose of benchmarking your performance against the competition.  Read more here. 

Benchmarking is the process of comparing and analyzing your property or portfolio's performance against the competition. The benchmarking process draws on our robust historical data to provide you with a better understanding of the market and context in which you ope...

Average daily rate is a measure of the average rate paid for rooms sold. This is calculated by dividing rooms revenue by rooms sold. Read more here.

The gold standard metric around the industry, revenue per available room is calculated by dividing total room revenue by total number of available rooms. RevPAR is a function of both occupancy and ADR. Read more here.

Only an authorized representative of an individual hotel, brand or parent company can access the data of those respective entities. We take every precaution to maintain data confidentiality, and strict controls are maintained along each step of the process to ensure ...

No, STR reports aggregated data only. We do not release individual hotel, brand or company-specific data. 

If you are affiliated with a chain, please contact your corporate office, because many major chains, management and ownership companies have made provisions for their hotels to participate.  If your chain does not participate or you are an independent hotel, pl...

Holiday closures (voluntary closures of less than 1 month) Data should be submitted via the STR website, with full available rooms, zero rooms sold and zero revenue. Seasonal closures (annual closure for one month or longer) Data does not need to be submitted for se...