Where can I find a participation list for my market?
Please get in touch to discuss participation lists for your markets. You can find contact details of offices in your region here.
What is a Competitive Set (Comp Set)?
A Comp Set is a group of hotels that compete with your property for business and is selected with the purpose of benchmarking your performance against the competition. Read more here.
What is benchmarking?
Benchmarking is the process of comparing and analyzing your property or portfolio's performance against the competition. The benchmarking process draws on our robust historical data to provide you with a better understanding of the market and context in which you ope...
What is ADR?
Average daily rate is a measure of the average rate paid for rooms sold. This is calculated by dividing rooms revenue by rooms sold. Read more here.
What is RevPAR?
The gold standard metric around the industry, revenue per available room is calculated by dividing total room revenue by total number of available rooms. RevPAR is a function of both occupancy and ADR. Read more here.
Can I access individual hotel data?
Only an authorized representative of an individual hotel, brand or parent company can access the data of those respective entities. We take every precaution to maintain data confidentiality, and strict controls are maintained along each step of the process to ensure ...
I am missing Comp Set data, can you tell me which hotel has not provided data?
No, STR reports aggregated data only. We do not release individual hotel, brand or company-specific data.
How can my hotel participate with STR?
If you are affiliated with a chain, please contact your corporate office, because many major chains, management and ownership companies have made provisions for their hotels to participate. If your chain does not participate or you are an independent hotel, pl...
How do I submit data during closures?
Holiday closures (voluntary closures of less than 1 month) Data should be submitted via the STR website, with full available rooms, zero rooms sold and zero revenue. Seasonal closures (annual closure for one month or longer) Data does not need to be submitted for se...
What is my hotel's rank?
Your hotel’s performance is ranked against the other properties in your comp set. If your hotel’s RevPAR rank is “2 of 6,” that means your hotel’s RevPAR was second highest of the six hotels in your comp set.
What is the difference between Census and Sample rooms?
Census Rooms refers to the number of rooms collected and stored in our Hotel Census Database. Sample Rooms refers to the portion of the total census from which we receive performance data.
Why do you collect the previous year's data?
We collect prior year data to calculate year-over-year percentage change and check the accuracy of previously submitted data.