What is Revenue per Available Room (RevPAR)? And how to calculate it.

3 May 2024
Learn more about the global hotel industry’s gold standard metric for top-line performance—revenue per available room (RevPAR).
Tags
Benchmarking
Hotels
Educational
Global
Industry Basics

Strategic success unveiled: How competitive sets lead hoteliers to informed business decisions

6 February 2024
Optimal decisions come when you have comprehensive information. That is why hotel owners and operators are best positioned to grow their business when they gain detailed insight into the competition.
Tags
Global
Benchmarking
Educational
Industry Basics

RevPAR vs. TRevPAR

18 December 2023
What are the differences between RevPAR and TRevPAR? How do hotel operators know which metric to rely on? We break down the use case scenario for both RevPAR and TRevPAR.
Tags
Hotels
Global
Educational
Benchmarking
Industry Basics

Using business on the books in a complete benchmarking approach

12 December 2023
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Tags
Forward Data
Global
Educational
Hotels
Benchmarking

STR Weekly Insights: 2-8 April 2023

14 April 2023
Countries included: United States, Mexico, Canada, United Kingdom, France, Italy, Spain, China, Germany, Japan, Indonesia, Bahamas, Curacao, Ireland, Jamaica, Puerto Rico, and the Netherlands.
Tags
Global
Industry Updates
Recovery
Hotels
Benchmarking

STR Weekly Insights: 19-25 March 2023

31 March 2023
Countries included: United States, United Kingdom, Indonesia, Spain, China, Germany, Guatemala, Jamaica, Bahamas, Belgium, Luxembourg, Switzerland, Croatia and Switzerland
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

U.S. Hospitality Radar - February 2023

29 March 2023
In his latest video, Jan Freitag touches on the effect of the banking turmoil on the hotel industry, highlights the February RevPAR growth, and chats with Dan Peek of Hodges Ward Elliott on the state of capital debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

STR Weekly Insights: 12–18 March 2023

24 March 2023
Countries included: United States, Barbados, Bahamas, United Arab Emirates, United Kingdom, Spain, Japan, Jamaica, Puerto Rico, Guatemala, Germany, Mexico, China, Italy, Indonesia, Canada, France
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 5-11 March 2023

17 March 2023
Countries included: United States, United Arab Emirates, Jamaica, Puerto Rico, Dominican Republic, Barbados, Senegal, New Zealand, United Kingdom, Germany, Indonesia, and China
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

STR Weekly Insights: 26 February – 4 March 2023

10 March 2023
Countries included: United States, Barbados, United Arab Emirates, United Kingdom, Spain, Japan, Puerto Rico, Guam, Bangladesh, Germany, Mexico, China, Italy, Indonesia, Canada, France
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 19-25 February 2023

3 March 2023
Countries included: United States, United Arab Emirates, Puerto Rico, Singapore, Barbados, United Kingdom, Japan, and Mexico
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

U.S. Hospitality Radar - January 2023

27 February 2023
In his latest video update, Jan Freitag talks about earnings season, a mega transactions deal in Florida, and asks Warren DeHaan, co-CEO for ACORE Capital, about the state of the debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

STR Weekly Insights: 12-18 February 2023

24 February 2023
Countries included: United States, United Kingdom, China, United Arab Emirates, Saudi Arabia, Barbados, Aruba, Puerto Rico
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 5-11 February 2023

17 February 2023
Countries included: United States, United Kingdom, Germany, China, Barbados, and United Arab Emirates
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

STR Weekly Insights: 29 January-4 February 2023

10 February 2023
Countries included: United States, Japan, France, United Kingdom, Indonesia, Turkey, Thailand, Germany, Mexico, Barbados
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 22-28 January 2023

3 February 2023
Countries included: U.S., Barbados, United Kingdom, Germany
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Restrictions, lack of inbound travel have limited Southeast Asia’s hotel performance

1 February 2023
Southeast Asia sits at the lower end of recovery compared to other STR-defined subcontinents, exceeding only the gains of Northeastern Asia in terms of occupancy and average daily rate (ADR ) in 2022.
Tags
Asia Pacific
Hotels
Industry Updates
Benchmarking
Recovery

STR Weekly Insights: 15-21 January 2023

27 January 2023
Countries included: U.S., Barbados, Fiji, Aruba, United Arab Emirates, United Kingdom, China
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

U.S. Hospitality Radar - December 2022

25 January 2023
U.S. hotel performance recovery differed depending on location and class. Jan Freitag breaks the 2022 numbers down in his latest update. He’s also joined by Mark Owens from CBRE to discuss capital markets.
Tags
North America
Benchmarking
Industry Updates
Video

STR Weekly Insights: 8-14 January 2023

20 January 2023
Countries included: U.S., U.K., China
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

STR Weekly Insights: 1-7 January 2023

12 January 2023
Countries included in this week’s update: U.S., Japan, China, Barbados, Aruba, Cayman Islands, Germany, Luxembourg, Monaco
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 31 December 2022

9 January 2023
U.S. hotel occupancy for the last week of 2022 reached 54.2%, which was the fourth highest level recorded for the comparable week over the past 23 years.
Tags
Global
Industry Updates
Recovery
Benchmarking
Hotels

Market Recovery Monitor - 17 December 2022

22 December 2022
As we get closer to the holidays, hotel occupancy begins to slow, and this year was no exception. U.S. occupancy for the week of 11-17 December fell to 54.5% from 59.6% in the prior week.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

U.S. Hospitality Radar - November 2022

19 December 2022
This latest update provides a look at U.S. top- and bottom-line performance, our latest consumer research, and the outlook for 2023.
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 10 December 2022

16 December 2022
After a lull post-Thanksgiving, the U.S. hotel industry kicked back into gear as occupancy rose to 59.6% for the week of 4-10 December 2022.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 3 December 2022

9 December 2022
The week after Thanksgiving (27 November-3 December) was somewhat typical for the U.S. hotel industry.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Canada Hospitality Radar - October 2022 & Forecast

5 December 2022
Canada’s hotel industry is expected to better withstand a recession this time around with demand in 2023 forecast to be in line with the 2019 benchmark.
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 26 November 2022

2 December 2022
In what turned out to be a normal Thanksgiving week, U.S. hotel occupancy for 20-26 November was 50.4%. That was down from 52.9% a year ago and 50.6% in 2019.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

U.S. Hospitality Radar - October 2022 & Forecast

30 November 2022
The U.S. hotel industry saw continued rebounds in leisure, corporate transient and group demand in October, and a recession will likely not derail this recovery, but it may cause a slowdown. This and more in Jan Freitag’s latest video update.
Tags
North America
Benchmarking
Industry Updates
Video

Hotel performance strengthens further for most countries outside of Asia

29 November 2022
A new edition of STR’s global bubble charts show strong performance across the world with most countries outside of Asia recording growth in RevPAR.
Tags
Asia Pacific
Hotels
Benchmarking
Historical Data

Market Recovery Monitor - 12 November 2022

17 November 2022
For the week of 6-12 November 2022, the post-Halloween demand return continued, as the metric increased 3.4% week on week.
Tags
Global
Industry Updates
Benchmarking
Hotels
Recovery

Market Recovery Monitor - 5 November 2022

11 November 2022
With Halloween on Monday during the week of 30 October through 5 November (week 45), U.S. hotel demand and occupancy saw a sharp decrease Sunday and Monday with the declines lingering into Tuesday and to a lesser extent Wednesday.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 29 October 2022

4 November 2022
A decrease in U.S. hotel demand and occupancy for the week of 23-29 October was expected and not as steep as previous years.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Market Recovery Monitor - 22 October 2022

28 October 2022
During the week of 16-22 October 2022, U.S. hotel occupancy was almost flat, dipping 0.4 percentage points week over week to 69.9%.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

U.S. Hospitality Radar - September 2022

26 October 2022
The latest video from Jan Freitag covers September group demand/ADR, Q3 transaction volume pointing to investor uncertainty, and the hotel pipeline in secondary markets.
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 8 October 2022

14 October 2022
For the week of 2-8 October 2022, U.S. hotel occupancy increased 1.9 percentage points week on week to 68.2%, which was aligned with historical trends and expectations.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 1 October 2022

6 October 2022
U.S. hotel performance was affected by two significant demand-influencing events during 25 September to 1 October 2022—Rosh Hashanah and Hurricane Ian.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 24 September 2022

30 September 2022
U.S. hotel industry occupancy topped 70% for the week ending 24 September 2022—an eight-week high.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

U.S. hospitality radar - August 2022

27 September 2022
Jan Freitag gives a look at GDP growth, RevPAR growth, group rates, highway room demand, and more
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 10 September 2022

15 September 2022
Based on the latest week of data (4-10 September 2022), and accounting for a holiday calendar shift, the 3-day Labor Day weekend (Friday – Sunday) in the U.S. was the second best behind 2021.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 3 September 2022

9 September 2022
The Friday and Saturday of Labor Day weekend produced an all-time demand record for those two days. The previous high came last year.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 27 August 2022

2 September 2022
As expected since the end of July, demand is trending down, but the week-on-week decrease for 21-27 August 2022 continued to be less than what was observed in previous years.
Tags
Global
Recovery
Hotels
Benchmarking
Industry Updates

Market Recovery Monitor - 20 August 2022

26 August 2022
For a fourth consecutive week, U.S. room demand declined week on week with occupancy settling at 67.3%, which was 1.2 percentage points lower than the week prior.
Tags
Global
Benchmarking
Recovery
Industry Updates
Hotels

U.S. hospitality radar - July 2022

24 August 2022
Jan gives a look at our latest U.S. hotel forecast, provides an update on group demand figures and explores recent transactions data in this latest video.
Tags
North America
Benchmarking
Industry Updates
Video

Climate, Leisure Patterns Dictate U.S. Market Performance in the Second Half of Summer

23 August 2022
The top performing U.S. hotel markets in this monthly “bubble” chart update reflect typical late summer seasonal patterns along with continued strong leisure travel. Additionally, a range of markets mostly in the uncomfortably hot south/southwest U.S. saw lower percentages of rooms filled.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 13 August 2022

19 August 2022
The deceleration in U.S. hotel room demand continued as the final days of summer near. For the week of 7-13 August 2022, demand declined by 558,000 rooms week over week with occupancy dropping to 68.5%.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 30 July 2022

5 August 2022
With the annual U.S. travel peak behind us, hotel demand and occupancy began to trend down—which is normal. For the week ending 30 July 2022 (week 31), however, the decrease in demand was much lower than in 2017, 2018 and 2019.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Market Recovery Monitor - 23 July 2022

29 July 2022
U.S. hotel room demand for the week ending 23 July 2022 reached its seasonal apex with more than 28.4 million sold. That was the country’s highest weekly total for rooms sold since mid-2019 and the 10th largest weekly amount of the past 22 years.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

U.S. leisure markets maintain summer strength while some major cities make a push as well

25 July 2022
Our latest bubble chart update for the U.S. shows continued strength in leisure markets as well as more momentum for a few major cities.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 16 July 2022

22 July 2022
As anticipated, history indeed repeated itself during the week ending 16 July 2022, as demand rose 3.4 million rooms year over year – the second-largest gain for week 29 since 2000, and 210,000 less rooms than the 2016 record holder.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 9 July 2022

14 July 2022
As expected, based on previous occurrences of a Sunday or Monday Fourth of July, U.S. hotel demand and occupancy fell for the week ending 9 July 2022.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 2 July 2022

8 July 2022
U.S. hotel occupancy fell 4.9 percentage points from the previous week and came in at 67.3% for 26 June-2 July (week 27).
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 25 June 2022

1 July 2022
U.S. hotel occupancy reached yet another pandemic-era high as the week ending 25 June 2022 hit 72.3%–the highest level since the week ending 10 August 2019.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

NYC’s momentum, strong ADR around the U.S. highlight continued performance recovery

27 June 2022
Average daily rate (ADR) continues to drive top-line performance recovery around the U.S. As shown in this latest “bubble chart” update, however, the Top 25 Markets are showing a more blended recovery with markets like New York City gaining occupancy momentum.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. hospitality radar - June 2022

24 June 2022
In May, U.S. hotel room rates grew 27%, which was the 14th consecutive month that ADR grew over 25% year over year. Compared to 2019, room rates were 13% higher. This and more in Jan Freitag’s latest video update.
Tags
North America
Benchmarking
Industry Updates
Video

Market Recovery Monitor - 18 June 2022

23 June 2022
U.S. hotel performance strengthened further with occupancy for the week ending 18 June 2022 at a pandemic-era high of 71.8%, which was up 1.2 percentage points from the prior week and 4.1 percentage points versus the matching week last year.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 11 June 2022

16 June 2022
The summer is in full swing with U.S. hotel occupancy rising to 70.6% for the week ending 11 June 2022, which was the highest level of the year and the third highest since the start of the pandemic.
Tags
Global
Recovery
Hotels
Benchmarking
Industry Updates

Market Recovery Monitor - 4 June 2022

9 June 2022
As is typical, the week of Memorial Day weakened compared with the week prior. U.S. weekly occupancy dropped 3.3 percentage points to 63.2%, which was lowest level of the past eight weeks.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Market Recovery Monitor - 28 May 2022

3 June 2022
Performance during the week before the Memorial Day holiday (22-28 May 2022) came in lower than expected, as U.S. hotel occupancy fell to 66.5% from 68.6% the prior week.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Market Recovery Monitor - 21 May 2022

27 May 2022
Occupancy in the U.S. reached 68.6% for the week of 15-21 May 2022, which was the highest level since July 2021. To add some perspective, since the start of the pandemic, weekly occupancy has only surpassed 65% on 17 occasions.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

U.S. hospitality radar - April 2022

23 May 2022
U.S. hotel demand in April nearly matched 2019 levels, while rooms rates came in 14% higher than the pre-pandemic comparable. This and more in Jan Freitag’s latest update.
Tags
North America
Benchmarking
Industry Updates
Video

Recent U.S. occupancy leaders appeal to both business and leisure travel

23 May 2022
Most U.S. hotel markets are ahead of 2019 revenue per available room (RevPAR) on a nominal basis. With more contribution from average daily rate (ADR), however, this latest “bubble chart” update focuses on occupancy with many recent leaders showing appeal in both the leisure and business segments.
Tags
North America
Hotels
Industry Updates
Benchmarking

How have past Sargassum blooms affected hotel performance?

20 May 2022
Hoteliers may face additional headwinds from high levels of Sargassum seaweed blooms. In addition to environmental concerns, Sargassum presents an issue for destinations because its unpleasant smell and presence can discourage beachgoing tourists.
Tags
Hotels
Industry Updates
Historical Data
Benchmarking

Market Recovery Monitor - 7 May 2022

16 May 2022
Occupancy dipped in the latest week of reporting, falling 2.7 percentage points week on week to 63.9% during 1-7 May 2022.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

What Is Average Daily Rate (ADR) and How to Calculate It

10 May 2022
Learn more about one of the key hotel performance indicators—average daily rate (ADR)—with detail on how the metric is calculated as well as its importance in effective hotel revenue-management strategy.
Tags
Global
Educational
Hotels
Benchmarking
Industry Basics

Market Recovery Monitor - 30 April 2022

5 May 2022
The U.S. hotel industry continued to gain steam with occupancy rising to 66.6% during the week of 24-30 April 2022. That absolute occupancy was the second highest of the year thus far, and it was the third time above 66% this year.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Video: Spain market update - Q2 2022

4 May 2022
Spain market update - Q2 2022
Tags
Europe
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 23 April 2022

28 April 2022
After its typical pre-Easter slowing, the U.S. hotel industry rebounded with occupancy of 65.8% during 17-23 April 2022. That level was 2.9 percentage points away from the 2019 comparable, while Easter Sunday occupancy topped the holiday Sunday in 2019.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Hotel demand races upwards around Formula 1 events

25 April 2022
What do Melbourne, Miami, Barcelona, Montreal, Singapore and Abu Dhabi have in common? A Formula 1-driven lift in hotel bookings.
Tags
Global
Hotels
Industry Updates
Benchmarking
Forward Data

Market Recovery Monitor - 16 April 2022

21 April 2022
U.S. hotel occupancy for 10-16 April 2022 dropped by the largest week-on-week amount of the past 14 weeks (-4.4 percentage points). However, the decrease was in line with what was seen in 2019, when the Easter weekend fell at the same point in April.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Video: U.S. hotel performance for March 2022

20 April 2022
U.S. hotel performance for March 2022
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Largest U.S. hotel markets showed considerable RevPAR gains as spring 2022 began

19 April 2022
While overall performance continues to be led by smaller, leisure-based destinations, major markets in the U.S. showed considerable performance gains in late March/early April.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 9 April 2022

14 April 2022
U.S. hotel occupancy advanced to 66.4% in the week ending 9 April 2022, up 2.3 percentage points from the prior week and 3.3 percentage points off the level attained in the corresponding week of 2019.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Video: Denver hospitality radar

12 April 2022
Denver hotel ADR and demand are expected to near full recovery this year, while occupancy and RevPAR will take a few more years to reach 2019 levels, mostly due to new supply entering the Mile High City.
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Market Recovery Monitor - 2 April 2022

8 April 2022
During the week ending 2 April, U.S. hotel occupancy (64.2%) slipped for a second consecutive week, dropping 1.4 percentage points from the prior week. The decrease was not a surprise given that Spring Break is winding down.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Market Recovery Monitor - 26 March 2022

1 April 2022
While the U.S. saw an overall seasonal slowing in occupancy, several markets saw their highest occupancy since the start of the pandemic, including San Francisco, Los Angeles and San Jose.
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

Market Recovery Monitor - 19 March 2022

24 March 2022
The U.S. hotel industry posted its highest weekly occupancy since the end of summer 2021 with a level of 66.9% during the week of 13-19 March 2022.
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

Market Recovery Monitor - 12 March 2022

18 March 2022
Good occupancy abounds as spring blooms. U.S. hotel industry occupancy (63.2%) reached a 20-week high during 6-12 March 2022 with Spring Break driving growth even though it has yet to reach its apex.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 5 March 2022

11 March 2022
U.S. hotel weekly occupancy slipped a bit in the most recent week of reporting (27 February-5 March 2022), falling to 61.2% from 62.2% the week prior.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Market Recovery Monitor - 26 February 2022

4 March 2022
The good news for the U.S. hotel industry continued as occupancy advanced to 62.2% during the week of 20-26 February 2022, up from 59.1% in the previous week.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery