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Data Insights Blog
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North America
Upcoming holiday season impact on U.S. hotel performance
21 November 2024
Two significant changes will impact travel in the U.S. this holiday season.
Tags
North America
Forecast
Industry Updates
U.S. hotel commentary - September 2024
30 Oktober 2024
U.S. RevPAR decreased 1.3% year over year in September following a robust August which followed a lackluster July.
Tags
North America
Industry Updates
U.S. hotel commentary - August 2024
4 Oktober 2024
U.S. hotel RevPAR rose 3.9% year over year in August, following a lackluster July.
Tags
North America
Industry Updates
Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season
11 September 2024
Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August.
Tags
Europe
Industry Updates
North America
Maui remains top hotel market despite slow recovery after fires
3 September 2024
A year after a series of tragic fires in Maui, topline hotel performance remains below 2023 levels due to slower recovery, but the island maintains higher levels compared to other U.S. markets.
Tags
North America
Industry Updates
U.S. hotel commentary - July 2024
29 August 2024
After three months of year-over-year growth, U.S. RevPAR was flat (0.0%) compared with last July.
Tags
North America
Industry Updates
U.S. hotel commentary - April 2024
11 Juni 2024
U.S. RevPAR rose 2% year over year after declining in March (-2%).
Tags
North America
Industry Updates
RNC and DNC: How political conventions impact host market hotel performance
31 Mai 2024
This summer quadrennial tradition consistently results in an oversized performance boost to host markets’ hotel performance on a scale that might be fairly compared to a “Super Bowl” of politics.
Tags
North America
Forward Data
U.S. hotel commentary - March 2024
1 Mai 2024
Revenue per available room (RevPAR) fell 2.2% year over year (YoY) in March, marking the first such decline since February 2021.
Tags
North America
Industry Updates
2024 solar eclipse drove hotel performance records across markets in path of totality
18 April 2024
The total solar eclipse on Monday, 8 April may have darkened cities across Mexico, the U.S., and Canada, but you may want to grab your eclipse glasses once again in preparation for how much the event brightened performance.
Tags
North America
Events
Industry Updates
U.S. hotel commentary - February 2024
27 März 2024
February produced modest RevPAR growth, reflecting the continued return to low single-digit gains.
Tags
North America
Industry Updates
Early Easter pushes spring break peak forward a week in 2024
11 März 2024
Spring break season is officially here, and tracking school calendar data becomes critical during this time in order to predict travel demand across the U.S.
Tags
North America
Industry Updates
Regional update: 2023 data and the year ahead
8 März 2024
In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.
Tags
Global
Historical Data
Industry Updates
North America
Asia Pacific
Middle East and Africa
Europe
U.S. hotel commentary - January 2024
1 März 2024
RevPAR showed modest YoY growth in January, reflecting a return to pre-COVID patterns of low single-digit gains.
Tags
North America
Industry Updates
Las Vegas hotels broke continental U.S. record for Saturday and Sunday ADR
22 Februar 2024
Super Bowl LVIII in Las Vegas produced unprecedented hotel performance levels—not just for the Super Bowl but for any weekend in history.
Tags
North America
Events
Industry Updates
2024 Total Solar Eclipse: How will the hotel performance impact stack up to 2017?
15 Februar 2024
In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a lift in hotel performance is once again on the horizon, but there are key differences from the Total Eclipse in 2017.
Tags
North America
Industry Updates
Forward Data
U.S. hotel commentary - December/Full-year 2023
30 Januar 2024
The year started with easy comparables due to the Omicron impact in Q1 2022, but performance growth softened as 2023 progressed due to calendar shifts, increased outbound travel, and other factors revealing the beginning of a return to normal industry patterns.
Tags
North America
Industry Updates
New York City and Washington, D.C. among top performing U.S. markets in 2023
29 Januar 2024
In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. Markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.
Tags
Historical Data
Industry Updates
North America
Hotels
U.S. hotel commentary - November 2023
29 Dezember 2023
RevPAR grew as strong ADR growth offset an occupancy decline.
Tags
North America
Industry Updates
U.S. hotel commentary - October 2023
5 Dezember 2023
Group demand in Luxury and Upper Upscale class hotels was the highest for any single month since October 2018.
Tags
North America
Recovery
Industry Updates
Profit and Loss
U.S. hotel commentary - September 2023
30 Oktober 2023
U.S. hotel RevPAR rose 2.9% in September, which was the strongest year-over-year growth of the quarter, even as occupancy continued to decline modestly.
Tags
North America
Hotels
Industry Updates
Hotel performance standouts during Beyonce’s world tour
24 Oktober 2023
Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stops on the RENAISSANCE World Tour stood out.
Tags
Global
Events
Historical Data
Industry Updates
North America
Hotels
Fall Break and Homecoming Scheduling Provides Hotel Demand Opportunities Across the U.S.
26 September 2023
School is now fully in session in the U.S., and upcoming fall schedules are the first opportunity this season for hoteliers to capitalize on an influx of traveling students and their families. More specifically, the hotel industry can plan on peak fall break demand during the first half of October.
Tags
Industry Updates
North America
Taylor Swift impact grows to $208M in U.S. hotel room revenue
30 August 2023
Best believe U.S. hotels were still “bejeweled” when Swift came to town, as concert dates after our previous update (June through early August) increased the tour impact to $208 million in additional U.S. hotel room revenue.
Tags
North America
Events
Industry Updates
Forward Data
Global
U.S. hotel commentary – June 2023
25 Juli 2023
U.S. hotel demand declined slightly year over year, but modest supply growth helped mitigate the impact on occupancy.
Tags
North America
Industry Updates
U.S. hotel commentary - May 2023
3 Juli 2023
Weekends were the culprit behind May’s lower demand growth, as weekend levels declined year over year for the second month in a row.
Tags
North America
Industry Updates
Profit and Loss
Recovery
U.S. hotel performance cooled a bit in the leadup to summer
26 Juni 2023
Sandwiched in between the slower business period around Memorial Day and the early portion of summer, U.S. hotel performance cooled a bit during the four weeks ending 17 June. Read more in our latest “bubble chart” update.
Tags
North America
Industry Updates
Hotels
U.S. hotel performance enchanted by Taylor Swift’s “The Eras Tour”
9 Juni 2023
We “said remember this moment” – because whether looking at actualized hotel data from recent weeks, or booking data for later this summer, Taylor Swift’s “The Eras Tour” is making an impact across the country.
Tags
North America
Events
Historical Data
Hotels
Industry Updates
U.S. hotel commentary - April 2023
5 Juni 2023
Demand was down year over year for the first time since early 2021, but historical patterns point to the demand decline being more of a reset.
Tags
North America
Industry Updates
Hotels
Recovery
NYC leading U.S. markets, Boston, D.C. and Alaska join occupancy leaderboard
25 Mai 2023
U.S. hotel performance produced an incremental gain during the four weeks ending 13 May, a period that falls in between the heavy, summer travel season and earlier year peaks.
Tags
North America
Industry Updates
Historical Data
U.S. hotel commentary - March 2023
2 Mai 2023
U.S. hotel rate growth continues to drive RevPAR growth, and while ADR is still posting very strong YoY growth rates, moderating inflation and normalized demand growth are leading to deceleration in the growth rate.
Tags
North America
Industry Updates
Profit and Loss
Recovery
Seasonal momentum shifting in U.S. hotel performance
21 April 2023
The top hotel markets in this STR U.S. bubble chart update show a seasonal momentum shift from traditional winter/spring break hotspots to a broader range of destinations with increasingly travel-friendly climates.
Tags
North America
Industry Updates
Historical Data
U.S. hotel commentary - February 2023
3 April 2023
ADR growth continues to outpace occupancy growth YoY, and ADR has paced well ahead of occupancy in the 2019 index. The recovery indices have shown that pricing recovered faster than demand, with rates reaching pre-pandemic levels as early as July 2021.
Tags
North America
Recovery
Industry Updates
Hotels
U.S. Hospitality Radar - February 2023
29 März 2023
In his latest video, Jan Freitag touches on the effect of the banking turmoil on the hotel industry, highlights the February RevPAR growth, and chats with Dan Peek of Hodges Ward Elliott on the state of capital debt markets.
Tags
North America
Industry Updates
Benchmarking
Video
Las Vegas, Phoenix and Florida Markets Lead U.S. Hotel Performance During Early Spring Break Period
27 März 2023
The overall distribution of demand continues to shift back to larger urban destinations, the major markets continue to close the deficit to pre-pandemic levels, and leisure-oriented markets remain firmly rooted near the top of the national leaderboard.
Tags
Industry Updates
North America
Historical Data
U.S. hotels - January 2023 commentary
7 März 2023
Occupancy for the month reached 52.8%, which was well above the long-term average of 50% but still below the 54% average from 2015-2020.
Tags
North America
Hotels
Industry Updates
Recovery
Easter swing shifts school breaks substantially in Spring 2023
1 März 2023
As spring break season approaches, tracking school calendar data becomes critical for predicting travel demand across the U.S.
Tags
North America
Hotels
Tourism
Industry Updates
U.S. Hospitality Radar - January 2023
27 Februar 2023
In his latest video update, Jan Freitag talks about earnings season, a mega transactions deal in Florida, and asks Warren DeHaan, co-CEO for ACORE Capital, about the state of the debt markets.
Tags
North America
Industry Updates
Benchmarking
Video
Phoenix hotels scored second-highest Super Bowl weekend ADR and RevPAR
27 Februar 2023
As forecasted, Phoenix’s hotel industry ranked second all-time among Super Bowl host markets in average daily rate (ADR) and revenue per available room (RevPAR) during the weekend of the big game.
Tags
North America
Industry Updates
Events
Warm U.S. beach markets shine early in 2023, inflation cuts into ADR gains
23 Februar 2023
STR’s bubble chart update for February 2023 shows the staying power of warm, outdoor-oriented hotel markets and expected seasonal shifts for the opening months of the year. As part of the seasonal slowing for this time of year, most markets are performing below 2019 when adjusting for inflation.
Tags
Industry Updates
Historical Data
North America
Latin America hotel performance was mostly recovered in 2022
8 Februar 2023
Performance recovery was substantial for most of Latin America’s hotel industry in 2022, with Mexico, Central America and South America easily surpassing their pre-pandemic comparables in revenue per available room (RevPAR).
Tags
Industry Updates
North America
Central and South America
Recovery
Caribbean hotel industry a “comeback kid”
3 Februar 2023
Caribbean hotel performance bounced back throughout 2022 due to the lifting of most travel restrictions. The region saw the largest annual ADR and RevPAR increases over 2019 when compared to the other STR-defined Americas subcontinents.
Tags
North America
Industry Updates
Recovery
U.S. Hotels - 2022 Commentary
3 Februar 2023
After consistent month-to-month improvement through April, the occupancy recovery index to 2019 showed more fluctuation.
Tags
North America
Industry Updates
Profit and Loss
Historical Data
U.S. Hospitality Radar - December 2022
25 Januar 2023
U.S. hotel performance recovery differed depending on location and class. Jan Freitag breaks the 2022 numbers down in his latest update. He’s also joined by Mark Owens from CBRE to discuss capital markets.
Tags
North America
Benchmarking
Industry Updates
Video
New York City’s comeback and luxury destinations highlighted U.S. hotel performance recovery in 2022
25 Januar 2023
STR’s bubble chart update for 2022 shows a phenomenal comeback in New York City as well as plenty of success for smaller destinations focused on high-end travelers.
Tags
Industry Updates
North America
U.S. Hospitality Radar - November 2022
19 Dezember 2022
This latest update provides a look at U.S. top- and bottom-line performance, our latest consumer research, and the outlook for 2023.
Tags
North America
Benchmarking
Industry Updates
Video
Canada Hospitality Radar - October 2022 & Forecast
5 Dezember 2022
Canada’s hotel industry is expected to better withstand a recession this time around with demand in 2023 forecast to be in line with the 2019 benchmark.
Tags
North America
Benchmarking
Industry Updates
Video
U.S. Hotels - October 2022 Commentary
5 Dezember 2022
In October, the demand index declined month over month, with contribution from most days of the week.
Tags
North America
Industry Updates
Historical Data
Profit and Loss
U.S. Hospitality Radar - October 2022 & Forecast
30 November 2022
The U.S. hotel industry saw continued rebounds in leisure, corporate transient and group demand in October, and a recession will likely not derail this recovery, but it may cause a slowdown. This and more in Jan Freitag’s latest video update.
Tags
North America
Benchmarking
Industry Updates
Video
U.S. Top 25 Markets still behind 2019 occupancy even with continued return of groups
22 November 2022
U.S. hotel occupancy leaders and laggards in this mid-November 2022 “bubble” chart update reflect anticipated seasonal shifts, the continued return of corporate and group demand in large-to-medium sized markets, and a persistent impact from Hurricane Ian.
Tags
North America
Industry Updates
Historical Data
U.S. Hotels - September 2022 Commentary
4 November 2022
In September, U.S. monthly demand exceeded the pre-pandemic comparable for the second time in the pandemic-era but first time this year.
Tags
North America
Industry Updates
Historical Data
Profit and Loss
U.S. Hospitality Radar - September 2022
26 Oktober 2022
The latest video from Jan Freitag covers September group demand/ADR, Q3 transaction volume pointing to investor uncertainty, and the hotel pipeline in secondary markets.
Tags
North America
Benchmarking
Industry Updates
Video
NYC extends lead among the major markets, autumn destinations have been popular as well
25 Oktober 2022
Data for the four weeks ending 15 October shows that New York City widened its performance lead over the other large U.S. markets and that leisure travelers flocked to autumn destinations as well as resorts far removed from the path of the hurricane.
Tags
North America
Industry Updates
Historical Data
U.S. Hotels - August 2022 Commentary
6 Oktober 2022
August marked the second consecutive month-over-month occupancy decline. ADR declined MoM to $151.49 but was still 14% higher than August 2019 in nominal terms. Real ADR was about 1% below the pre-pandemic comparable.
Tags
North America
Industry Updates
Historical Data
Profit and Loss
School break data suggests subtle boosts, sizable squeezes to travel demand during Fall 2022
5 Oktober 2022
STR’s School Break Report shows that subtle boosts and sizeable squeezes to travel demand are on deck this fall as shifts in holiday breaks could impact year-over-year hotel performance. Read more about how these changes could affect your market’s opportunities.
Tags
North America
Hotels
Tourism
Industry Updates
U.S. hospitality radar - August 2022
27 September 2022
Jan Freitag gives a look at GDP growth, RevPAR growth, group rates, highway room demand, and more
Tags
North America
Benchmarking
Industry Updates
Video
Labor Day strength pushes NYC into Top 25 RevPAR lead, leisure markets dominated everywhere else
23 September 2022
For the four weeks ending 10 September, there was an expected seasonal softening from the mid-summer travel peak. Only six of the 165 STR-defined U.S. markets saw month-over-month RevPAR increases for the period.
Tags
North America
Industry Updates
Historical Data
U.S. Hotels – July 2022 Commentary
7 September 2022
Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.
Tags
North America
Hotels
Industry Updates
Historical Data
U.S. hospitality radar - July 2022
24 August 2022
Jan gives a look at our latest U.S. hotel forecast, provides an update on group demand figures and explores recent transactions data in this latest video.
Tags
North America
Benchmarking
Industry Updates
Video
Climate, Leisure Patterns Dictate U.S. Market Performance in the Second Half of Summer
23 August 2022
The top performing U.S. hotel markets in this monthly “bubble” chart update reflect typical late summer seasonal patterns along with continued strong leisure travel. Additionally, a range of markets mostly in the uncomfortably hot south/southwest U.S. saw lower percentages of rooms filled.
Tags
North America
Hotels
Industry Updates
Benchmarking
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