Industry expert predictions for room rates remain robust despite diminished confidence in demand

18 December 2023
With the first full year of the Hospitality Industry Sentiment survey in the books, several strong patterns have emerged — and a few surprises as well.
Tags
Global
Research
Industry Updates

Industry sentiment remains hopeful for ADR and group demand, recession fears grow

19 September 2023
In early Q3 2023, STR completed the third edition of the Hospitality Industry Sentiment (HIS) survey, a quarterly survey of travel industry professionals. Now with the third wave of the survey on the books, some patterns have become further established, and some new trends emerge as well.
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Industry Updates
Global
Research

With so many headwinds, why are people still traveling?

24 January 2023
Around the globe, consumers aren’t allowing inconveniences or higher costs prevent them from traveling. Our latest consumer research gives us reasons why.
Tags
Global
Industry Updates
Research

Consumers showing more preference toward hotels, less toward short-term rentals

20 December 2022
In our latest consumer research survey, travelers indicated more preference toward hotels (especially mid-tier) and less interest in short-term rentals as compared to three months ago.
Tags
Global
Hotels
Industry Updates
Research

As business travel advances, consumers indicate combination trips will lead further gains

7 December 2022
With bleisure being the most likely type of business travel trips on the horizon, hoteliers have different opportunities to engage this segment and lead to further gains.
Tags
Global
Industry Updates
Research

Consumer travel outlook better in the short-term amid increasing cost pressures, declining travel disruption and fewer COVID-19 concerns

2 December 2022
Economic concerns aren’t doing too much to discourage consumers from planning and undertaking trips right now. The future is a bit less optimistic though.
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Forecast
Industry Updates
Research

Ireland’s hotel industry is well-positioned heading into 2023

11 November 2022
Ireland's hotel industry proved resilient this year with strong performance recovery, and evidence shows that strength will continue into 2023, albeit with economic headwinds in our summary report for Fáilte Ireland.
Tags
Europe
Forward Data
Historical Data
Industry Updates
Tourism
Research

Value of travel increasing in importance, while spending remains resilient

13 September 2022
Pricing value and deals are becoming more important to consumers, but the overall travel spending outlook looks stable, according to our latest research.
Tags
Global
Tourism
Industry Updates
Research

Accommodation preferences: Where do travelers’ loyalties lie?

8 September 2022
While hotel demand has risen, consumer sentiment toward the traditional form of accommodation has slipped in recent months. With the hotel sector, full-service properties remain the top preference.
Tags
Global
Tourism
Industry Updates
Research

Will business travel ever completely return?

29 August 2022
Consumer sentiment suggests that a full recovery of business travel may never occur. If there is full recovery in terms of volume, the composition of the segment will probably look different.
Tags
Global
Tourism
Industry Updates
Research

Travel disruption and increasing financial barriers stall consumer sentiment, but wanderlust remains

18 August 2022
Updated consumer research from STR shows more concern around travel disruption and economic uncertainty, but overall sentiment remains healthy.
Tags
Global
Tourism
Industry Updates
Research

Asian countries await policy changes while hotels in the rest of the world bounce back

8 July 2022
STR’s “bubble chart” updates have been extended to cover the globe. Running 28-day averages through 24 June 2022 showed hotel performance recovery furthest ahead among countries in Europe, Latin America and the Caribbean.
Tags
Global
Industry Updates
Hotels
Research

Contrasting fortunes for tourism? What we know and don’t know as tourism ramps up

16 June 2022
International travel gaining momentum, renewed interest in city breaks, and the war in Ukraine affecting some travel plans. Learn more from our latest consume research piece on the contrasting fortunes for tourism.
Tags
Global
Tourism
Industry Updates
Research

Accommodation preferences after COVID-19: Back to normal or a new normal?

10 June 2022
Hotels are regaining their consumer appeal, especially full-service and smaller properties. Short-term rentals remain a popular option. Read more on accommodation preferences from our latest consumer research.
Tags
Global
Tourism
Industry Updates
Research

Business travel is back, but a return to pre-pandemic levels remains far off

1 June 2022
Business travel is recovering, although a complete recovery remains a way off. And the changes in the workplace and workstyle, not to mention the fact that COVID is still a factor, reveal a new business travel landscape.
Tags
Global
Tourism
Industry Updates
Research

Travel sentiment improves despite higher prices, COVID-19 and travel disruption concerns

26 May 2022
Consumers are willing to pay more for travel right now. As household and other costs continue to increase, however, travel costs may become increasingly scrutinized, which could stall recovery. Read more from our latest Consumer Travel Sentiment research.
Tags
Global
Tourism
Industry Updates
Research

Tourism outlook: A new spring in its step?

5 April 2022
Government-related barriers, not comfort or financial issues, seem to be the most hindering for tourists these days. Read that and more in this research piece which points to signs of optimism for the future of tourism.
Tags
Global
Tourism
Industry Updates
Research

Change in travel accommodation preferences continues

15 December 2021
STR’s latest research shows that accommodation preferences and behaviors were continuing to shift and evolve in response to COVID-19—even before Omicron. These new preferences and behaviors have led to new opportunities and challenges for the industry.
Tags
Global
Tourism
Industry Updates
Research

A tale of two travel sentiments: business remains negative while leisure still upbeat

7 December 2021
More from our latest consumer travel research shows increased negative sentiment around business travel—even before Omicron—but booming sentiment around leisure.
Tags
Global
Tourism
Industry Updates
Research

Increasing COVID-19 cases dent consumer travel sentiment

1 December 2021
Even before the Omicron variant was announced, consumer travel sentiment appeared to have stalled amid rising COVID cases. Read more from our latest Traveler Panel research conducted last month.
Tags
Global
Tourism
Industry Updates
Research

As hotel group demand recovers, what types of meetings are returning?

5 November 2021
As hotel group demand recovers, what types of meetings are welcoming that demand? Insights from meeting planners show similar thinking to that of pandemic-era leisure travelers. Read more.
Tags
North America
Europe
Tourism
Industry Updates
Research

Tourism After Lockdown: Gloomy picture for business travel, but a small ray of hope

17 September 2021
With summer ending and the much-needed leisure travel surge waning, much of the industry’s attention and focus shifts to business travel. For true recovery to occur, the travel and hospitality industry needs to see business travel return to pre-pandemic levels.
Tags
Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Hotel Guests Expect Normal In The New Normal

10 September 2021
Our latest research suggests most consumers are seeking a return to normal in their hotel experiences. Minimal housekeeping and contactless service, for example, are of less interest than early in the pandemic. This and more from our latest tourism consumer research
Tags
Global
Industry Updates
Tourism
Research

Tourism After Lockdown: A new standard of accommodation preferences?

31 August 2021
In this recent wave of research, conducted using our Traveler Panel, STR sought to find out if the accommodation preference changes seen in previous research were still evident, despite significant vaccination progress in many countries.
Tags
Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Current Travel Barriers

19 August 2021
Travel barriers continue to influence travelers’ decisions not to book or undertake an overnight trip. How have these barriers impacted tourism decision making since our previous travel barriers article?
Tags
Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Temperature Check on Travel

4 August 2021
Continued pandemic-related barriers to travel, such as quarantine risks and testing, coupled with enduring concerns about infection are hampering a return to pre-pandemic travel behavior. Find out more in our new Tourism After Lockdown series.
Tags
Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Guest Expectations Today and Tomorrow

12 May 2021
Cancellation policies have become much more important in the consumer booking process—30% of respondents in our recent research cited this as a main factor in securing accommodation. Find out more in this latest Tourism After Lockdown piece on guest expectations today and tomorrow.
Tags
Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Shifting preferences by accommodation types

5 May 2021
Short-term rentals, with their contained amenities and detached spaces, have become more appealing during the pandemic. Find out more in this latest Tourism After Lockdown piece on traveler preferences toward accommodation types.
Tags
Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Recovery Scenarios

23 April 2021
What is the sentiment among travelers now that more people are vaccinated and a route out of the pandemic is at least visible? For insights into the topic, we surveyed our Traveler Panel as part of our Tourism After Lockdown series. Read more here.
Tags
Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Waiting for Business Travel to Return

19 April 2021
The return of leisure travel has been obvious. We know, however, that full industry recovery hinges on the return of business travel. For insights into the topic, we surveyed our Traveler Panel as part of our Tourism After Lockdown series. Read more here.
Tags
Global
Tourism
Industry Updates
Research

Tourism After Lockdown: Travel barriers

15 April 2021
Effective COVID-safe measures and clear communications by travel brands can do much to reassure consumers and mitigate the impact of these comfort barriers. Learn more about travel barriers in our latest “Tourism After Lockdown” consumer research series to find out more.
Tags
Global
Tourism
Industry Updates
Research

Tourism After Lockdown: The long and short of long-haul travel

12 April 2021
3/4 of travelers intend to take an overnight leisure trip in 2021. We know that local, short-term travel has been the “norm” this past year, but how has sentiment toward international and long-haul travel evolved? Find out in the first article from our Tourism After Lockdown series.
Tags
Global
Tourism
Industry Updates
Research

Accommodation Experiences in a New COVID-19 World

8 December 2020
Our tourism research team set out to understand current accommodation experiences by surveying travelers who had recently taken overnight trips. Read on to learn what the booking process looks like now and how accommodations are adapting to meet consumers' new needs.
Tags
Global
Research
Tourism
Educational

Tourism After Lockdown: How COVID is reshaping attraction experiences

2 November 2020
How has the pandemic affected consumer attitudes toward restaurants and other local attractions? Read the final installment in our “Tourism After Lockdown” research series to find out more.
Tags
Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Accommodation Preferences

16 October 2020
In the second installment of our Tourism After Lockdown research series, we look into traveler experiences by accommodation type.
Tags
Global
Industry Updates
Tourism
Research

Tourism After Lockdown: Taking the Pulse of Travel

12 October 2020
STR conducted quantitative research via its Traveler Panel to examine attitudes toward travel in this ‘new COVID world’ and to evaluate early experiences among travelers at a time when many economies had reopened and the industry was seeking to capitalize on pent up demand.
Tags
Global
Industry Updates
Tourism
Research

Tourism in a COVID-19 world

13 August 2020
As part of STR’s ongoing efforts to support and inform the industry during these challenging times, we decided to speak to travelers directly to understand the underlying reasons that sit behind these trends and forecasts. A key question being: What are the expectations of travelers now?
Tags
Global
Industry Updates
Tourism
Research

Early effects of COVID-19 on travelers and their motivations

30 June 2020
In this piece, we look at the impact on future travel plans by respondents’ age and motivations for choosing destinations. As in both of our previous pieces, we looked at data collected on either side of 11 March, when the World Health Organisation (WHO) declared COVID-19 a global pandemic.
Tags
Global
Industry Updates
Tourism
Research

The influence of COVID-19 on travel plans and accommodation types

19 May 2020
As the COVID-19 pandemic reshapes the world of travel, we investigated the impact on accommodation choices among international travelers.
Tags
Global
Industry Updates
Tourism
Research

Hurry Up and Wait: Reflections on conducting research in a COVID-19 world

1 May 2020
The travel industry will recover from the impact of COVID-19, but the key questions currently are what we do in the meantime as researchers—and when? Chris Klauda, Senior Director, STR Market Insights, discusses this issue here.
Tags
Research
Tourism
Hotels
Industry Updates