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Key insights on the U.S. hotel sector

U.S. insights from STR's Global Hotel Study

U.S. hotels are going through a time of change. While transient demand remains strong overall, many of the top 25 markets have seen their occupancy levels peak, and supply growth continues to impact RevPAR.  

After conducting the most extensive research report STR has ever published, we're pleased to share some interesting findings on the U.S. market from our Global Hotel Study: 2017.

Some insights from the US & Canada Edition:

  • NYC hotels saw a 5.1% demand growth and a 16% uptick in high-compression nights (+90% occupancy) in 2017, but challenges from a large pipeline and continued competition with Airbnb remain. 
  • Seattle's hotel sector continues to benefit from the tech sector, with Amazon and other major players bringing in new business. 
  • Despite the destruction they laid in their wake, Hurricanes Harvey & Irma boosted hotel performance in Sept./Oct. for Florida and Texas, as well as for the country as a whole as those two states make up 17% of total U.S. hotel inventory 
  • With a healthy economic outlook, U.S. hotels are forecast to see continued growth in 2018. But while Group ADR remains healthy, could declines in Transient ADR spell trouble down the road?  
  • Uber and innovations in self-driving cars have put Pittsburgh on the map as a new tech hub, and $6.1 billion has been invested into redeveloping the downtown area since 2007. Is the city bracing for a new surge in the hotel sector? 
  • A large pipeline in Silicon Valley could hinder occupancy levels in the San Jose/Santa Cruz market, but ADR has been growing steadily for the past six years.
  • Could a more family-friendly approach boost Reno's appeal? With the first upper-upscale hotel, a non-gaming property, opening in the market, will others follow suit? 
  • Growing pains in New Orleans as supply growth has dented occupancy levels, with performance further exacerbated by ADR declines. How long will it take the market to adjust and start recovering?
  • Dallas has seen a boom in companies opening new locations in the area, sparking a need for extensive supply growth. With a still-substantial pipeline, performance will largely depend on how ADR grows.

And much, much more.

Download a free preview by clicking below for a full list of markets covered and to get a better picture of the depth of insights included.

About the Global Hotel Study

With detailed insights for more than 100 global markets, STR’s Global Hotel Study explores the highs, the lows, and the factors tipping the scale in each direction for hotel markets around the world. This is your definitive road map for setting strategies for the year ahead and beyond. 

The full 110-page version of the report, covering all five world regions, is available at a discounted price.

Other regions available:

  • Central & South America,
    Caribbean & Mexico
  • Europe
  • Middle East & Africa
  • Asia Pacific