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Like the rest of the world, STR continues to follow the situation around the COVID-19 outbreak. While the health and wellbeing of so many around the world is the primary focus, we also want to do our best to support our partners and answer as many questions as we can around hotel performance.

Mexico’s hotel industry has been a rather unique case of linear performance recovery. While most countries have seen fluctuations in the metrics, Mexico has been on a steady ascent leading to a November that produced the country’s highest performance levels of the pandemic.

Thailand’s Prime Minister announced that the country would only open to substantial tourism once a vaccine was approved, produced and implemented. Now being a vaccine-dependent country, Thailand will rely heavily on domestic demand in the meantime. So where does that leave hotel performance?

With international travel at an all-time low, many governments around the world have attempted to incentivize various forms of tourism to help an industry in desperate need.

Australia has been much more successful than most countries when it comes to COVID-19 case mitigation. As a result, the country has been able to operate with a greater sense of normalcy.

On 9 December, we analyzed hotel performance in Brazil amid the COVID-19 pandemic. Read our summary with five key points here.

Canada has been more effective than its neighbor to the south in containing COVID-19 caseloads. At the same time, the country’s hotel occupancy has followed a similar trend line as the U.S.

On 17 December, we analyzed hotel performance in Asia Pacific amid the COVID-19 pandemic. Read our summary with five key points here.

Bogota’s occupancy levels improved in the months that followed the lifting of Colombia’s lockdown. However, a look ahead courtesy of #ForwardSTAR suggests that momentum is stopping.

In April 2020, as part of the economic damage caused by COVID-19, hotel average daily rate (ADR) in China, Europe, and the United States dropped 40% below pre-pandemic levels. Since that point, rates in all three regions have improved, but hotels in China are much closer to reaching pre-pandemic ADR

Now more than ever, data is crucial. We have compiled a brief manual on six practical ways benchmarking can support your hotel’s revenue recovery.

U.S. Performance Results for November 2020

COVID-19 impact on Asia Pacific hotel performance - 17 December

Hotel performance in the Middle East has improved consistently in recent months, and the region continues to outperform others around the world. Some Middle Eastern markets are even showing year-over-year growth in the metrics, which is quite an uncommon occurrence these days.

Our latest update shows that demand has fallen off far below the levels of normal seasonality.

COVID-19 impact on Brazil hotel performance - 9 December

On 3 December, we analyzed performance of alternative accommodations amid the COVID-19 pandemic. Read our summary with five key points here.

Undoubtedly, the Caribbean is a popular destination in the international tourist trail. However, the region has long way to go in recovery from the global pandemic.

We previously analyzed the pandemic impact on hotel closures and the development pipeline in the Southern Cone. Next, we dig further into the region and look at performance recovery for Chile, Uruguay and Argentina.

Our tourism research team set out to understand current accommodation experiences by surveying travelers who had recently taken overnight trips. Read on to learn what the booking process looks like now and how accommodations are adapting to meet consumers' new needs.