Hotel forecasting: why it is important to your business

2 Octubre 2024
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies.
Etiquetas
Hotels
Forward Data
Industry Basics
Educational

The role of total revenue management in a hotel profitability strategy

28 Agosto 2024
The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.
Etiquetas
Global
Hotels
Educational
Industry Basics
Profit and Loss

¿Qué es la GOPPAR? y cómo puede beneficiar a sus hoteles?

25 Junio 2024
Descubra cómo el análisis de la GOPPAR puede brindarle un panorama más completo del estado financiero de sus hoteles, cómo puede calcular esta métrica y mucho más.
Etiquetas
Global
Educational
Hotels
Profit and Loss
Industry Basics

¿Qué son los ingresos por habitación disponible (RevPAR) y cómo se calculan?

23 Enero 2020
Obtenga más información sobre la métrica estándar de referencia relativa a los ingresos del sector hotelero a nivel mundial: el RevPAR, o ingreso por habitación disponible.
Etiquetas
Benchmarking
Hotels
Educational
Global
Industry Basics

El éxito estratégico al descubierto: De qué manera los administradores de hoteles usan los sets competitivos para tomar decisiones empresariales

11 Junio 2024
Las mejores decisiones se toman cuando se cuenta con toda la información disponible. Es por eso que los propietarios y operadores de hoteles tienen mayores probabilidades de hacer crecer sus empresas cuando acceden a información detallada sobre la competencia.
Etiquetas
Global
Benchmarking
Educational
Industry Basics

Diferencias entre el RevPAR y el TRevPAR

25 Junio 2024
¿En qué se diferencian el RevPAR y el TRevPAR? ¿Cómo saben los operadores de hoteles en qué métrica basar sus decisiones? Aquí exploramos en detalle los usos prácticos del RevPAR y el TRevPAR.
Etiquetas
Hotels
Global
Educational
Benchmarking
Industry Basics

Using business on the books in a complete benchmarking approach

12 Diciembre 2023
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Etiquetas
Forward Data
Global
Educational
Hotels
Benchmarking

Ejemplo de P&L de un hotel

22 Enero 2020
Learn how P&L statements can help you understand your hotel profitability through our hotel P&L examples.
Etiquetas
Profit and Loss
Hotels
Educational
Global

Understanding your STR reports: Profit & Loss (P&L)

28 Septiembre 2022
Regardless of how the hotel industry benchmarks performance, the end goal is always maximum profitability. Like all other elements of industry benchmarking, there are data sets and reports designed specifically to measure the success of that goal.
Etiquetas
Global
Hotels
Educational
Profit and Loss

Cómo usar business on the books para aplicar un enfoque de evaluación comparativa completo

13 Junio 2024
Los datos de las reservas que se obtienen de forma directa permiten que los actores clave del sector hotelero diseñen sus estrategias con información valiosa sobre las tendencias futuras.
Etiquetas
Global
Hotels
Educational
Forward Data
Industry Basics

¿Qué es la tarifa diaria promedio (ADR) y cómo se calcula?

12 Junio 2024
Obtenga más información sobre uno de los indicadores clave del rendimiento hotelero —la tarifa diaria promedio (ADR)—, cómo se realiza el cálculo de esta métrica y cuál es su importancia para implementar una estrategia de gestión de ingresos hoteleros eficaz.
Etiquetas
Global
Educational
Hotels
Benchmarking
Industry Basics

Understanding your STR reports: Hotel supply, demand and the development pipeline

13 Abril 2022
Continuing this educational series on STR reports, we show the importance of taking a step back and expanding your knowledge of the market as an added tool for understanding the operating conditions around your properties.
Etiquetas
Global
Hotels
Educational
Supply and Development

Understanding your STR reports: Percentage changes, indexes and comp set rankings

20 Enero 2022
Knowing how to use each part of your STR report will bolster your ability to benchmark your performance and make better business decisions. In our latest blog post, we take a look at the numerous ways that you can measure your property’s success.
Etiquetas
Global
Hotels
Benchmarking
Educational

Los KPI históricos del sector hotelero

16 Marzo 2022
Los datos históricos inciden en las decisiones de casi todos los actores del sector hotelero. Ya sea que compare su desempeño con sus propios datos del pasado, con el de la competencia o con el de un segmento específico del mercado, en el proceso intervienen métricas históricas fundamentales.
Etiquetas
Global
Educational
Benchmarking
Hotels
Industry Basics

Six ways benchmarking can support post-pandemic recovery

30 Diciembre 2021
Now more than ever, data is crucial. We have compiled a brief manual on six practical ways benchmarking can support your hotel’s revenue recovery.
Etiquetas
Global
Hotels
Benchmarking
Educational

Indexing: Simple and important in today's hotel benchmarking

3 Agosto 2021
Even as we get deeper into 2021, indexing is a more actionable recovery measurement than traditional year-over-year comparisons. Do you have questions on how to do that? Find out more.
Etiquetas
Hotels
Benchmarking
Global
Recovery
Educational

Building a Comp Set – Best Practices

12 Mayo 2021
Without a comp set you’re left guessing as to where you can improve the performance of your property or portfolio, learn the best practices for building yours here.
Etiquetas
Benchmarking
Hotels
Educational
Global
Industry Basics

Analyzing recovery: Total Room Inventory vs. STR Standard methodology

30 Abril 2021
Occupancy has long been one of the key hotel performance metrics measured by STR. However, even this traditional metric has not escaped the impacts of COVID-19.
Etiquetas
Global
Educational
Hotels
Benchmarking
Recovery

Accommodation Experiences in a New COVID-19 World

8 Diciembre 2020
Our tourism research team set out to understand current accommodation experiences by surveying travelers who had recently taken overnight trips. Read on to learn what the booking process looks like now and how accommodations are adapting to meet consumers' new needs.
Etiquetas
Global
Research
Tourism
Educational

How did crises of the last two decades impact APAC hotel profitability?

7 Diciembre 2020
While COVID-19 has presented unprecedented challenges for the global hotel industry, looking back at past situations shows the industry’s ability to recover. STR’s research revolved around seven major countries in the region: Australia, China, Indonesia, Japan, Malaysia, Singapore and Thailand.
Etiquetas
Asia Pacific
Profit and Loss
Hotels
Educational