Connecting the data: the latest hotel industry analysis

22 Maggio 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
Etichette
Industry Updates
Global
Hotels
Tourism
Industry basics

STR Weekly Insights: 4 - 10 May 2025

16 Maggio 2025
U.S. RevPAR retreats via the weekend and Top 25 Markets, group demand held and drove U.S. Luxury RevPAR growth and Global RevPAR trending strong.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 27 April – 3 May 2025

9 Maggio 2025
Strong start, weak finish for U.S. RevPAR; Strong RevPAR growth returns globally.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 20-26 April 2025

2 Maggio 2025
U.S. RevPAR reflected easy comp to Passover last year; Pope’s funeral lifted the weekend in Rome.
Etichette
Global
Industry Updates
Forward Data

Analyzing the impact of declining international inbound travel on U.S. hotel demand

1 Maggio 2025
Using the recent international inbound projection from our partners at Tourism Economics, we ran four scenarios to show the potential impact on U.S. hotel demand.
Etichette
Global
Industry Updates
Forward Data

Middle East & Africa hotel performance update

29 Aprile 2025
In March 2025, hotels across the Middle East and Africa region experienced mixed performance impacted by the month-long observance of Ramadan.
Etichette
Middle East and Africa
Industry Updates

STR Weekly Insights: 13-19 April 2025

25 Aprile 2025
Holy Week slowed U.S. performance; Global performance netted healthy gain; Next week expected to improve, lifted by easy comp to Passover last year.
Etichette
Global
Industry Updates
Forward Data

STR Weekly Insights: 6-12 April 2025

18 Aprile 2025
U.S. RevPAR held steady last week—right in line with expectations given the eclipse comp. Over the past four weeks, despite economic uncertainty and tricky calendar comparisons, U.S. hotel demand still managed to rise 1.7%.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 30 March - 5 April 2025

10 Aprile 2025
Unexpectedly low U.S. RevPAR; Demand around the U.S. borders remained mixed; Global performance soars with occupancy in the driver’s seat.
Etichette
Global
Industry Updates
Forward Data

European overtourism measures largely not reflected in hotel KPIs

7 Aprile 2025
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.
Etichette
Europe
Historical Data
Industry Updates

STR Weekly Insights: 23-29 March 2025

4 Aprile 2025
Given the comparison to Easter week last year, U.S. hotels saw RevPAR soar 7.0% year over year.
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Global
Industry Updates
Forward Data

Europe hotel performance update

2 Aprile 2025
Most major European markets saw YoY performance growth in February 2025, ranging from subdued to substantial.
Etichette
Europe
Industry Updates

STR Weekly Insights: 9-15 March 2025

21 Marzo 2025
Event shifts impact many Top 25 Markets; U.S. border hotels mostly trending downward; rest of globe doing well.
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Global
Industry Updates

STR Weekly Insights: 2-8 March 2025

14 Marzo 2025
Strong start, weak finish net flat RevPAR in the U.S.; Weekly global occupancy down
Etichette
Global
Industry Updates

Middle East hotel performance expectations during Ramadan

11 Marzo 2025
While Middle East hoteliers have historical trends to prepare for the Ramadan slowdown, the annual shift on the calendar has pushed the Holy Month further into overlap with the Middle East’s high season.
Etichette
Middle East and Africa
Industry Updates

STR Weekly Insights: 23 February – 1 March 2025

7 Marzo 2025
U.S. rollercoaster ride continues; Fashion Week events impact France and Italy.
Etichette
Global
Industry Updates

Americas hotel performance update

3 Marzo 2025
January kicked off 2025 with most countries in the Americas region (excluding the U.S.) reporting YoY RevPAR growth.
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North America
Central and South America
Industry Updates

STR Weekly Insights: 16-22 February 2025

28 Febbraio 2025
U.S. weekly RevPAR still a rollercoaster ride; China up post-New Year holiday with easy comps.
Etichette
Global
Industry Updates
Forward Data

STR Weekly Insights: 9-15 February 2025

21 Febbraio 2025
U.S. group weekdays and leisure weekends drove performance; China, with the New Year holiday shift, dampened global demand.
Etichette
Global
Industry Updates
Forward Data

Year of the Snake: A look at hotel performance during Chinese New Year

19 Febbraio 2025
The Spring Festival, or Chinese New Year, is China's most important traditional holiday, and has always been a peak period for travel and tourism.
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Asia Pacific
Industry Updates

Southern Europe hotel performance update

18 Febbraio 2025
Robust demand in Southern Europe lifted ADR to EUR175 in 2024– the highest regional rate in Europe.
Etichette
Europe
Industry Updates
Forward Data

STR Weekly Insights: 2-8 February 2025

14 Febbraio 2025
U.S. RevPAR grew when removing Super Bowl comps; highest global occupancy thus far in 2025.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 26 January – 1 February 2025

7 Febbraio 2025
U.S. group demand returned, topping 2019 levels; Lunar New Year lifted Asian markets.
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Global
Industry Updates
Forward Data

Asia Pacific hotel performance update

5 Febbraio 2025
December provided a strong end to 2024 across the Asia Pacific region with 16 of the 20 largest countries (based on hotel room supply) reporting year-over-year growth in revenue per available room (RevPAR).
Etichette
Hotels
Industry Updates
Historical Data
Asia Pacific

U.S. hotel commentary - December 2024

3 Febbraio 2025
U.S. hotel December RevPAR was up 4.4%, which was the country’s largest YoY gain since March 2023.
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North America
Industry Updates

STR Weekly Insights: 19-25 January 2025

31 Gennaio 2025
MLK holiday drove a strong Sunday and weakness thereafter in the U.S.; largest global occupancy decline in 10 months, RevPAR still grew.
Etichette
Global
Industry Updates
Forward Data

STR Weekly Insights: 12-18 January 2025

24 Gennaio 2025
U.S. hotels rebound post-holiday lull; most of L.A. area elevated with wildfire displacement demand, tourist-heavy areas down; global RevPAR up on ADR, Japanese hotels still leading.
Etichette
Global
Industry Updates
Forward Data

Analysis: 2025 California wildfire impact on hotel performance

17 Gennaio 2025
The devastating wildfires in Los Angeles appear to have had limited impact on hotel performance as of the week ending 11 January 2025.
Etichette
North America
Industry Updates

STR Weekly Insights: 5-11 January 2025

17 Gennaio 2025
U.S. and European results hampered by holiday hangover; calendar shifts also played a role in U.S. results; limited impact from Los Angeles wildfires; Japanese hotels still strong.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 15-21 December 2024, 22-29 December 2024, 30 December 2024 – 4 January 2025

10 Gennaio 2025
Strong finish to 2024 across the globe.
Etichette
Global
Industry Updates
Forward Data

U.S. hotel commentary - November 2024

6 Gennaio 2025
The U.S. presidential election, a year-over-year Thanksgiving calendar shift, ongoing hurricane recovery efforts, and an extra weekend all factored into the equation as U.S. RevPAR increased 2.5% in November.
Etichette
North America
Industry Updates

STR Weekly Insights: 8-14 December 2024

20 Dicembre 2024
A jump in performance provided an early holiday gift for hoteliers; nine of every 10 U.S. markets posted RevPAR gains; group demand looks unstoppable; second highest Global RevPAR gain of the year
Etichette
Global
Industry Updates
Forward Data

The end of an Era(s Tour): Taylor Swift’s final impact on hotel performance

19 Dicembre 2024
Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour.
Etichette
North America
Industry Updates

U.S. hotel conversion activity remains muted

16 Dicembre 2024
U.S. hotel conversion activity continues to trend below the long-term average of the 20-year period ending 2019.
Etichette
North America
Industry Updates

STR Weekly Insights: 1-7 December 2024

13 Dicembre 2024
Hurricane-affected markets continued to see increases; U.S. group demand unstoppable; robust global growth continued for the ninth consecutive week.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 17-23 and 24-30 November 2024

6 Dicembre 2024
Thanksgiving shift produced net positive for the last two weeks in November, second-highest Thanksgiving week demand on record, hurricane-affected markets continued to see increases, group demand soared then plummeted because of the calendar shift, and non-stop global growth continues.
Etichette
Global
Industry Updates
Forward Data

Hotel F&B driving labor cost growth in 2024

3 Dicembre 2024
In the U.S., it costs about $9 more to staff a hotel room than in 2023. While rooms labor makes up the highest portion of labor expenses, the increase in F&B labor costs is driving most of that growth.
Etichette
North America
Industry Updates
Forecast

STR Weekly Insights: 10-16 November 2024

22 Novembre 2024
Calendar shifts flattened hotel performance, group demand returned, exceeding 2019 levels; Taylor Swift arrived in Canada, and double-digit RevPAR gains (again).
Etichette
Global
Industry Updates
Forward Data

Upcoming holiday season impact on U.S. hotel performance

21 Novembre 2024
Two significant changes will impact travel in the U.S. this holiday season.
Etichette
North America
Forecast
Industry Updates

RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggish

20 Novembre 2024
The level of global markets with RevPAR growth jumped to 84%. Mediterranean and Japanese hotel markets highlighted the leaderboard, while growth lags in most Chinese markets.
Etichette
Hotels
Industry Updates
Global
Historical Data