Upcoming holiday season impact on U.S. hotel performance

21 November 2024
Two significant changes will impact travel in the U.S. this holiday season.
Tags
North America
Forecast
Industry Updates

U.S. hotel commentary - September 2024

30 October 2024
U.S. RevPAR decreased 1.3% year over year in September following a robust August which followed a lackluster July.
Tags
North America
Industry Updates

U.S. hotel commentary - August 2024

4 October 2024
U.S. hotel RevPAR rose 3.9% year over year in August, following a lackluster July.
Tags
North America
Industry Updates

Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season

11 September 2024
Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August.
Tags
Europe
Industry Updates
North America

Maui remains top hotel market despite slow recovery after fires

3 September 2024
A year after a series of tragic fires in Maui, topline hotel performance remains below 2023 levels due to slower recovery, but the island maintains higher levels compared to other U.S. markets.
Tags
North America
Industry Updates

U.S. hotel commentary - July 2024

29 August 2024
After three months of year-over-year growth, U.S. RevPAR was flat (0.0%) compared with last July.
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North America
Industry Updates

U.S. hotel commentary - April 2024

11 June 2024
U.S. RevPAR rose 2% year over year after declining in March (-2%).
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North America
Industry Updates

RNC and DNC: How political conventions impact host market hotel performance

31 May 2024
This summer quadrennial tradition consistently results in an oversized performance boost to host markets’ hotel performance on a scale that might be fairly compared to a “Super Bowl” of politics.
Tags
North America
Forward Data

U.S. hotel commentary - March 2024

1 May 2024
Revenue per available room (RevPAR) fell 2.2% year over year (YoY) in March, marking the first such decline since February 2021.
Tags
North America
Industry Updates

2024 solar eclipse drove hotel performance records across markets in path of totality

18 April 2024
The total solar eclipse on Monday, 8 April may have darkened cities across Mexico, the U.S., and Canada, but you may want to grab your eclipse glasses once again in preparation for how much the event brightened performance.
Tags
North America
Events
Industry Updates

U.S. hotel commentary - February 2024

27 March 2024
February produced modest RevPAR growth, reflecting the continued return to low single-digit gains.
Tags
North America
Industry Updates

Early Easter pushes spring break peak forward a week in 2024

11 March 2024
Spring break season is officially here, and tracking school calendar data becomes critical during this time in order to predict travel demand across the U.S.
Tags
North America
Industry Updates

Regional update: 2023 data and the year ahead

8 March 2024
In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.
Tags
Global
Historical Data
Industry Updates
North America
Asia Pacific
Middle East and Africa
Europe

U.S. hotel commentary - January 2024

1 March 2024
RevPAR showed modest YoY growth in January, reflecting a return to pre-COVID patterns of low single-digit gains.
Tags
North America
Industry Updates

Las Vegas hotels broke continental U.S. record for Saturday and Sunday ADR

22 February 2024
Super Bowl LVIII in Las Vegas produced unprecedented hotel performance levels—not just for the Super Bowl but for any weekend in history.
Tags
North America
Events
Industry Updates

2024 Total Solar Eclipse: How will the hotel performance impact stack up to 2017?

15 February 2024
In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a lift in hotel performance is once again on the horizon, but there are key differences from the Total Eclipse in 2017.
Tags
North America
Industry Updates
Forward Data

U.S. hotel commentary - December/Full-year 2023

30 January 2024
The year started with easy comparables due to the Omicron impact in Q1 2022, but performance growth softened as 2023 progressed due to calendar shifts, increased outbound travel, and other factors revealing the beginning of a return to normal industry patterns.
Tags
North America
Industry Updates

New York City and Washington, D.C. among top performing U.S. markets in 2023

29 January 2024
In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. Markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.
Tags
Historical Data
Industry Updates
North America
Hotels

U.S. hotel commentary - November 2023

29 December 2023
RevPAR grew as strong ADR growth offset an occupancy decline.
Tags
North America
Industry Updates

U.S. hotel commentary - October 2023

5 December 2023
Group demand in Luxury and Upper Upscale class hotels was the highest for any single month since October 2018.
Tags
North America
Recovery
Industry Updates
Profit and Loss

U.S. hotel commentary - September 2023

30 October 2023
U.S. hotel RevPAR rose 2.9% in September, which was the strongest year-over-year growth of the quarter, even as occupancy continued to decline modestly.
Tags
North America
Hotels
Industry Updates

Hotel performance standouts during Beyonce’s world tour

24 October 2023
Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stops on the RENAISSANCE World Tour stood out.
Tags
Global
Events
Historical Data
Industry Updates
North America
Hotels

Fall Break and Homecoming Scheduling Provides Hotel Demand Opportunities Across the U.S.

26 September 2023
School is now fully in session in the U.S., and upcoming fall schedules are the first opportunity this season for hoteliers to capitalize on an influx of traveling students and their families. More specifically, the hotel industry can plan on peak fall break demand during the first half of October.
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Industry Updates
North America

Taylor Swift impact grows to $208M in U.S. hotel room revenue

30 August 2023
Best believe U.S. hotels were still “bejeweled” when Swift came to town, as concert dates after our previous update (June through early August) increased the tour impact to $208 million in additional U.S. hotel room revenue.
Tags
North America
Events
Industry Updates
Forward Data
Global

U.S. hotel commentary – June 2023

25 July 2023
U.S. hotel demand declined slightly year over year, but modest supply growth helped mitigate the impact on occupancy.
Tags
North America
Industry Updates

U.S. hotel commentary - May 2023

3 July 2023
Weekends were the culprit behind May’s lower demand growth, as weekend levels declined year over year for the second month in a row.
Tags
North America
Industry Updates
Profit and Loss
Recovery

U.S. hotel performance cooled a bit in the leadup to summer

26 June 2023
Sandwiched in between the slower business period around Memorial Day and the early portion of summer, U.S. hotel performance cooled a bit during the four weeks ending 17 June. Read more in our latest “bubble chart” update.
Tags
North America
Industry Updates
Hotels

U.S. hotel performance enchanted by Taylor Swift’s “The Eras Tour”

9 June 2023
We “said remember this moment” – because whether looking at actualized hotel data from recent weeks, or booking data for later this summer, Taylor Swift’s “The Eras Tour” is making an impact across the country.
Tags
North America
Events
Historical Data
Hotels
Industry Updates

U.S. hotel commentary - April 2023

5 June 2023
Demand was down year over year for the first time since early 2021, but historical patterns point to the demand decline being more of a reset.
Tags
North America
Industry Updates
Hotels
Recovery

NYC leading U.S. markets, Boston, D.C. and Alaska join occupancy leaderboard

25 May 2023
U.S. hotel performance produced an incremental gain during the four weeks ending 13 May, a period that falls in between the heavy, summer travel season and earlier year peaks.
Tags
North America
Industry Updates
Historical Data

U.S. hotel commentary - March 2023

2 May 2023
U.S. hotel rate growth continues to drive RevPAR growth, and while ADR is still posting very strong YoY growth rates, moderating inflation and normalized demand growth are leading to deceleration in the growth rate.
Tags
North America
Industry Updates
Profit and Loss
Recovery

Seasonal momentum shifting in U.S. hotel performance

21 April 2023
The top hotel markets in this STR U.S. bubble chart update show a seasonal momentum shift from traditional winter/spring break hotspots to a broader range of destinations with increasingly travel-friendly climates.
Tags
North America
Industry Updates
Historical Data

U.S. hotel commentary - February 2023

3 April 2023
ADR growth continues to outpace occupancy growth YoY, and ADR has paced well ahead of occupancy in the 2019 index. The recovery indices have shown that pricing recovered faster than demand, with rates reaching pre-pandemic levels as early as July 2021.
Tags
North America
Recovery
Industry Updates
Hotels

U.S. Hospitality Radar - February 2023

29 March 2023
In his latest video, Jan Freitag touches on the effect of the banking turmoil on the hotel industry, highlights the February RevPAR growth, and chats with Dan Peek of Hodges Ward Elliott on the state of capital debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

Las Vegas, Phoenix and Florida Markets Lead U.S. Hotel Performance During Early Spring Break Period

27 March 2023
The overall distribution of demand continues to shift back to larger urban destinations, the major markets continue to close the deficit to pre-pandemic levels, and leisure-oriented markets remain firmly rooted near the top of the national leaderboard.
Tags
Industry Updates
North America
Historical Data

U.S. hotels - January 2023 commentary

7 March 2023
Occupancy for the month reached 52.8%, which was well above the long-term average of 50% but still below the 54% average from 2015-2020.
Tags
North America
Hotels
Industry Updates
Recovery

Easter swing shifts school breaks substantially in Spring 2023

1 March 2023
As spring break season approaches, tracking school calendar data becomes critical for predicting travel demand across the U.S.
Tags
North America
Hotels
Tourism
Industry Updates

U.S. Hospitality Radar - January 2023

27 February 2023
In his latest video update, Jan Freitag talks about earnings season, a mega transactions deal in Florida, and asks Warren DeHaan, co-CEO for ACORE Capital, about the state of the debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

Phoenix hotels scored second-highest Super Bowl weekend ADR and RevPAR

27 February 2023
As forecasted, Phoenix’s hotel industry ranked second all-time among Super Bowl host markets in average daily rate (ADR) and revenue per available room (RevPAR) during the weekend of the big game.
Tags
North America
Industry Updates
Events

Warm U.S. beach markets shine early in 2023, inflation cuts into ADR gains

23 February 2023
STR’s bubble chart update for February 2023 shows the staying power of warm, outdoor-oriented hotel markets and expected seasonal shifts for the opening months of the year. As part of the seasonal slowing for this time of year, most markets are performing below 2019 when adjusting for inflation.
Tags
Industry Updates
Historical Data
North America