Hotel Industry Analysis: Impact of Inflation, Tourism, Labor, & More

22 November 2024
The global hotel industry continues to navigate challenges stemming from the recent headwinds from labor shortages, inflation, and geopolitical concerns.
Tags
Industry Updates
Global
Hotels
Tourism
Industry Basics

RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggish

20 November 2024
The level of global markets with RevPAR growth jumped to 84%. Mediterranean and Japanese hotel markets highlighted the leaderboard, while growth lags in most Chinese markets.
Tags
Hotels
Industry Updates
Global
Historical Data

77% of global markets grew RevPAR against last year, Japan generating more momentum

23 October 2024
Better than three out of four global markets grew RevPAR over the past four weeks. Tokyo joined the list of top growth markets as Japan continues to attract more international demand with favorable exchange rates.
Tags
Hotels
Global
Industry Updates

Hotel forecasting: why it is important to your business

2 October 2024
Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies.
Tags
Hotels
Forward Data
Industry Basics
Educational

Small pickup in global markets with RevPAR growth, special events continue to move the needle

30 September 2024
STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room. Standouts included Northern Sumatra, Mexico City, the Red Sea Resorts, Rio de Janeiro and the Turkish Riviera.
Tags
Global
Industry Updates
Hotels

The role of total revenue management in a hotel profitability strategy

28 August 2024
The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses.
Tags
Global
Hotels
Educational
Industry Basics
Profit and Loss

Smaller markets scored big during Euros

7 August 2024
The second-most watched football tournament in the world, the UEFA European Football Championship, which is held every four years, returned to the global stage from 14 June through 14 July. This year, Germany hosted the tournament – the first it has staged since the 2006 World Cup.
Tags
Hotels
Global
Industry Updates

Euro hosts stand out as 64% of global hotel markets outperformed 2023

30 July 2024
From the end of June through the first three weeks of July, most global hotel markets steadily displayed year-over-year performance increases. Markets in Germany were standouts thanks to the 2024 UEFA European Football Championship.
Tags
Hotels
Industry Updates
Global
Historical Data

What is GOPPAR? How can it benefit your hotels?

25 June 2024
Learn how measuring GOPPAR can provide a better picture of your hotel’s financial health, how to calculate it and more here.
Tags
Global
Educational
Hotels
Profit and Loss
Industry Basics

65% of global markets post year-over-year RevPAR growth

25 June 2024
Most countries steadily outperformed 2023, while market-level performance continued to be supported by events.
Tags
Hotels
Global
Industry Updates

What is Revenue per Available Room (RevPAR)? And how to calculate it.

3 May 2024
Learn more about the global hotel industry’s gold standard metric for top-line performance—revenue per available room (RevPAR).
Tags
Benchmarking
Hotels
Educational
Global
Industry Basics

Earlier Ramadan and Eid al-Fitr celebrations had positive impact on Dubai hotel performance

26 April 2024
The month of Ramadan combined with the Easter holiday weekend and a peak tourist season in the United Arab Emirates, drove Dubai hotels to see positive performance during this time period.
Tags
Hotels
Middle East and Africa
Industry Updates

Fewer global markets recording RevPAR growth, Japan a big exception

24 April 2024
Less hotel markets increased RevPAR year over year, while currency depreciation is driving growth in Japan.
Tags
Hotels
Global
Industry Updates

More global hotel markets growing RevPAR

21 March 2024
More than three quarters of hotel markets increased RevPAR year over year. Rate growth in Asia was prominent, with Japan’s ADR growing more than 30% and Singapore reaping the benefits of Taylor Swift’s Eras Tour.
Tags
Hotels
Global
Industry Updates

Jeux Olympiques de Paris - Trois tendances dont il faut tenir compte

23 February 2024
L'impact des événements sportifs sur les performances hôtelières a été largement documenté récemment. Tous les regards sont désormais rivés sur les Jeux olympiques de cet été, qui se dérouleront à Paris du 26 juillet au 11 août, 100 ans après les derniers Jeux organisés en France.
Tags
Hotels
Global
Forward Data
Forecast
Industry Updates

Paris Summer Olympics: Three key trends to consider

5 February 2024
The impact of sporting events on hotel performance has been well-documented recently. Now all eyes are on the Summer Olympics in Paris between 26 July-11 August 2024. This summer will mark exactly 100 years since the Summer Olympics were last held in France.
Tags
Hotels
Global
Forward Data
Forecast
Industry Updates

New York City and Washington, D.C. among top performing U.S. markets in 2023

29 January 2024
In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. Markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.
Tags
Historical Data
Industry Updates
North America
Hotels

85% of global markets recovered RevPAR last year

26 January 2024
Global “bubble charts” for total-year 2023 show 85% of hotel markets exceeded 2019 RevPAR. The top five countries for annual RevPAR growth compared to 2019 were Brazil, Greece, Colombia, Italy, and Ireland. China reported RevPAR behind 2019 by 3%, while Vietnam showed the worst decline of 23%.
Tags
Hotels
Industry Updates
Global

75% of global markets stayed above 2019 RevPAR, Dubai gained as host of COP28

27 December 2023
A new edition of STR's global "bubble" charts shows strong event demand in the Middle East, most of Europe ahead of 2019 RevPAR levels, and much of the world still pacing ahead of pre-pandemic comparables.
Tags
Global
Hotels
Industry Updates

RevPAR vs. TRevPAR

18 December 2023
What are the differences between RevPAR and TRevPAR? How do hotel operators know which metric to rely on? We break down the use case scenario for both RevPAR and TRevPAR.
Tags
Hotels
Global
Educational
Benchmarking
Industry Basics

Using business on the books in a complete benchmarking approach

12 December 2023
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Tags
Forward Data
Global
Educational
Hotels
Benchmarking

Asian countries lead in absolute RevPAR, while South America highlights recovery

27 November 2023
A new edition of STR's global "bubble" charts shows more momentum in Asia and South America. Sporting events continue to contribute growth in markets across the world.
Tags
Hotels
Industry Updates
Historical Data

Hotel P&L Example

13 November 2023
Learn how P&L statements can help you understand your hotel profitability through our hotel P&L examples.
Tags
Profit and Loss
Hotels
Educational
Global

APAC hotel recovery now on par with the rest of the world

1 November 2023
While other parts of the world began their post-pandemic recovery earlier than Asia Pacific, recent data suggests that the region is accelerating its recovery process and could potentially reach levels seen in Europe and America.
Tags
Asia Pacific
Hotels
Recovery
Forecast

U.S. hotel commentary - September 2023

30 October 2023
U.S. hotel RevPAR rose 2.9% in September, which was the strongest year-over-year growth of the quarter, even as occupancy continued to decline modestly.
Tags
North America
Hotels
Industry Updates

STR Weekly Insights: 15-21 October 2023

27 October 2023
Countries included: Chile, Ireland, South Korea, United Arab Emirates, United Kingdom, and the United States.
Tags
Global
Recovery
Hotels
Industry Updates
Forward Data

Markets with RevPAR growth steadied, Italy lead continued into autumn

27 October 2023
A new edition of STR's global "bubble" charts shows a steady share of markets with RevPAR growth across the world, with 89% of markets surpassing 2019 comparables. Italy maintained its momentum into the autumn season, while sporting events contributed to growth in Abu Dhabi and Chennai.
Tags
Global
Industry Updates
Hotels

Hotel performance standouts during Beyonce’s world tour

24 October 2023
Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stops on the RENAISSANCE World Tour stood out.
Tags
Global
Events
Historical Data
Industry Updates
North America
Hotels

China hotel performance jumped during eight-day-long Golden Week

19 October 2023
A later Mid-Autumn Festival created a longer holiday period than last year, combining with National Day festivities to provide impressive improvement in China’s hotel performance.
Tags
Asia Pacific
Hotels
Industry Updates

Japan hotel performance recovery accelerated during summer months

11 October 2023
Helped by peak holiday season and the return of international travelers, Japan’s hotel industry experienced a successful summer period, pushing the country's post-pandemic recovery to higher levels.
Tags
Industry Updates
Hotels
Asia Pacific

STR Weekly Insights: 13-19 August 2023

25 August 2023
Countries included: United States, Canada, China, El Salvador, France, Germany, Indonesia, Italy, Japan, Mexico, Seychelles, Singapore, Spain, and United Kingdom
Tags
Global
Hotels
Industry Updates
Recovery
Forward Data

88% of global markets post RevPAR growth above 2019, on par with the record high

23 August 2023
A new edition of STR's global "bubble" charts shows sustained RevPAR growth across the world with the second highest number of markets recording growth versus 2019.
Tags
Industry Updates
Global
Hotels

Taylor Swift, Coldplay and the Rotary Convention: Singapore hotel bookings jump for eventful first half of 2024

27 July 2023
2024 bookings are on the rise in Singapore. Three events are the focus in this latest piece utilizing Forward STAR data.
Tags
Forward Data
Events
Asia Pacific
Industry Updates
Hotels

90% of global markets post RevPAR growth above 2019, most of China included

26 July 2023
A new edition of STR's global "bubble" charts shows strong RevPAR growth across the world with the greatest number of markets recording growth versus 2019.
Tags
Industry Updates
Global
Hotels

STR Weekly Insights: 25 June – 1 July 2023

7 July 2023
Countries included: United States, China, Japan, United Kingdom, France, Indonesia, Germany, Mexico, Canada, Italy, Spain, Ireland, Greece, Malta, and Fiji.
Tags
Global
Industry Updates
Recovery
Hotels

STR Weekly Insights: 18 – 24 June 2023

30 June 2023
Countries included: United States, China, Japan, United Kingdom, France, Indonesia, Germany, Mexico, Canada, Italy, Spain, Ireland, Greece, Malta, and Fiji.
Tags
Global
Hotels
Industry Updates
Recovery
Forward Data

U.S. hotel performance cooled a bit in the leadup to summer

26 June 2023
Sandwiched in between the slower business period around Memorial Day and the early portion of summer, U.S. hotel performance cooled a bit during the four weeks ending 17 June. Read more in our latest “bubble chart” update.
Tags
North America
Industry Updates
Hotels

STR Weekly Insights: 11 – 17 June 2023

23 June 2023
Countries included: United States, China, Japan, United Kingdom, France, Indonesia, Germany, Mexico, Canada, Italy, Spain, Ireland, Greece, Malta, and Fiji.
Tags
Global
Industry Updates
Recovery
Hotels

STR Weekly Insights: 4-10 June 2023

16 June 2023
Countries included: United States, China, Japan, United Kingdom, France, Indonesia, Malta, Czech Republic, Ireland, and Mexico.
Tags
Global
Industry Updates
Recovery
Hotels

U.S. hotel performance enchanted by Taylor Swift’s “The Eras Tour”

9 June 2023
We “said remember this moment” – because whether looking at actualized hotel data from recent weeks, or booking data for later this summer, Taylor Swift’s “The Eras Tour” is making an impact across the country.
Tags
North America
Events
Historical Data
Hotels
Industry Updates

U.S. hotel commentary - April 2023

5 June 2023
Demand was down year over year for the first time since early 2021, but historical patterns point to the demand decline being more of a reset.
Tags
North America
Industry Updates
Hotels
Recovery

Healthy outlook for Europe hotels: Corporate demand recovering, leisure travel remains resilient

23 May 2023
Europe hotel performance caused some reason for concern during the first quarter of 2023, but momentum points to healthy performance ahead for gateway cities and secondary markets thanks to recovering corporate demand as well as resilient leisure travel.
Tags
Europe
Hotels
Industry Updates
Forward Data

STR Weekly Insights: 7-13 May 2023

19 May 2023
Countries included: United States, United Kingdom, Spain, Germany, Italy, China, Mexico, France, Canada, Japan, Indonesia, United Arab Emirates.
Tags
Global
Hotels
Industry Updates
Recovery

STR Weekly Insights: 30 April – 6 May 2023

12 May 2023
Countries included: United States, United Kingdom, Spain, Germany, Italy, China, Mexico, France, Canada, Japan, Indonesia, United Arab Emirates, Ireland, Senegal, Fiji, Puerto Rico, and Lithuania.
Tags
Global
Hotels
Industry Updates
Recovery

STR Weekly Insights: 16-22 April 2023

28 April 2023
Countries included: United States, China, Japan, Indonesia, Canada, Bahamas, Jamaica, Puerto Rico, Curacao, Netherlands, Ireland, and Fiji.
Tags
Global
Hotels
Industry Updates
Recovery

STR Weekly Insights: 9-15 April 2023

21 April 2023
Countries included: United States, China, Japan, Indonesia, Canada, Bahamas, Jamaica, Puerto Rico, Curacao, Netherlands, Ireland and Fiji.
Tags
Global
Hotels
Industry Updates
Recovery

STR Weekly Insights: 2-8 April 2023

14 April 2023
Countries included: United States, Mexico, Canada, United Kingdom, France, Italy, Spain, China, Germany, Japan, Indonesia, Bahamas, Curacao, Ireland, Jamaica, Puerto Rico, and the Netherlands.
Tags
Global
Industry Updates
Recovery
Hotels
Benchmarking

STR Weekly Insights: 26 March – 1 April 2023

7 April 2023
Countries included: United States, Mexico, Canada, United Kingdom, France, Italy, Spain, China, Germany, Japan, Indonesia, Bahamas, Ireland, Jamaica, Puerto Rico, and the Netherlands.
Tags
Global
Hotels
Industry Updates
Recovery

U.S. hotel commentary - February 2023

3 April 2023
ADR growth continues to outpace occupancy growth YoY, and ADR has paced well ahead of occupancy in the 2019 index. The recovery indices have shown that pricing recovered faster than demand, with rates reaching pre-pandemic levels as early as July 2021.
Tags
North America
Recovery
Industry Updates
Hotels

STR Weekly Insights: 19-25 March 2023

31 March 2023
Countries included: United States, United Kingdom, Indonesia, Spain, China, Germany, Guatemala, Jamaica, Bahamas, Belgium, Luxembourg, Switzerland, Croatia and Switzerland
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

STR Weekly Insights: 12–18 March 2023

24 March 2023
Countries included: United States, Barbados, Bahamas, United Arab Emirates, United Kingdom, Spain, Japan, Jamaica, Puerto Rico, Guatemala, Germany, Mexico, China, Italy, Indonesia, Canada, France
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 5-11 March 2023

17 March 2023
Countries included: United States, United Arab Emirates, Jamaica, Puerto Rico, Dominican Republic, Barbados, Senegal, New Zealand, United Kingdom, Germany, Indonesia, and China
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

STR Weekly Insights: 26 February – 4 March 2023

10 March 2023
Countries included: United States, Barbados, United Arab Emirates, United Kingdom, Spain, Japan, Puerto Rico, Guam, Bangladesh, Germany, Mexico, China, Italy, Indonesia, Canada, France
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

U.S. hotels - January 2023 commentary

7 March 2023
Occupancy for the month reached 52.8%, which was well above the long-term average of 50% but still below the 54% average from 2015-2020.
Tags
North America
Hotels
Industry Updates
Recovery

STR Weekly Insights: 19-25 February 2023

3 March 2023
Countries included: United States, United Arab Emirates, Puerto Rico, Singapore, Barbados, United Kingdom, Japan, and Mexico
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Easter swing shifts school breaks substantially in Spring 2023

1 March 2023
As spring break season approaches, tracking school calendar data becomes critical for predicting travel demand across the U.S.
Tags
North America
Hotels
Tourism
Industry Updates

STR Weekly Insights: 12-18 February 2023

24 February 2023
Countries included: United States, United Kingdom, China, United Arab Emirates, Saudi Arabia, Barbados, Aruba, Puerto Rico
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 5-11 February 2023

17 February 2023
Countries included: United States, United Kingdom, Germany, China, Barbados, and United Arab Emirates
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

STR Weekly Insights: 29 January-4 February 2023

10 February 2023
Countries included: United States, Japan, France, United Kingdom, Indonesia, Turkey, Thailand, Germany, Mexico, Barbados
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR Weekly Insights: 22-28 January 2023

3 February 2023
Countries included: U.S., Barbados, United Kingdom, Germany
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Restrictions, lack of inbound travel have limited Southeast Asia’s hotel performance

1 February 2023
Southeast Asia sits at the lower end of recovery compared to other STR-defined subcontinents, exceeding only the gains of Northeastern Asia in terms of occupancy and average daily rate (ADR ) in 2022.
Tags
Asia Pacific
Hotels
Industry Updates
Benchmarking
Recovery

STR Weekly Insights: 15-21 January 2023

27 January 2023
Countries included: U.S., Barbados, Fiji, Aruba, United Arab Emirates, United Kingdom, China
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

STR Weekly Insights: 8-14 January 2023

20 January 2023
Countries included: U.S., U.K., China
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

STR Weekly Insights: 1-7 January 2023

12 January 2023
Countries included in this week’s update: U.S., Japan, China, Barbados, Aruba, Cayman Islands, Germany, Luxembourg, Monaco
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 31 December 2022

9 January 2023
U.S. hotel occupancy for the last week of 2022 reached 54.2%, which was the fourth highest level recorded for the comparable week over the past 23 years.
Tags
Global
Industry Updates
Recovery
Benchmarking
Hotels

Market Recovery Monitor - 17 December 2022

22 December 2022
As we get closer to the holidays, hotel occupancy begins to slow, and this year was no exception. U.S. occupancy for the week of 11-17 December fell to 54.5% from 59.6% in the prior week.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Consumers showing more preference toward hotels, less toward short-term rentals

20 December 2022
In our latest consumer research survey, travelers indicated more preference toward hotels (especially mid-tier) and less interest in short-term rentals as compared to three months ago.
Tags
Global
Hotels
Industry Updates
Research

Market Recovery Monitor - 10 December 2022

16 December 2022
After a lull post-Thanksgiving, the U.S. hotel industry kicked back into gear as occupancy rose to 59.6% for the week of 4-10 December 2022.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Market Recovery Monitor - 3 December 2022

9 December 2022
The week after Thanksgiving (27 November-3 December) was somewhat typical for the U.S. hotel industry.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Market Recovery Monitor - 26 November 2022

2 December 2022
In what turned out to be a normal Thanksgiving week, U.S. hotel occupancy for 20-26 November was 50.4%. That was down from 52.9% a year ago and 50.6% in 2019.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Hotel performance strengthens further for most countries outside of Asia

29 November 2022
A new edition of STR’s global bubble charts show strong performance across the world with most countries outside of Asia recording growth in RevPAR.
Tags
Asia Pacific
Hotels
Benchmarking
Historical Data

Market Recovery Monitor - 12 November 2022

17 November 2022
For the week of 6-12 November 2022, the post-Halloween demand return continued, as the metric increased 3.4% week on week.
Tags
Global
Industry Updates
Benchmarking
Hotels
Recovery

Market Recovery Monitor - 5 November 2022

11 November 2022
With Halloween on Monday during the week of 30 October through 5 November (week 45), U.S. hotel demand and occupancy saw a sharp decrease Sunday and Monday with the declines lingering into Tuesday and to a lesser extent Wednesday.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

Most global hotel markets maintain recovery pace; Singapore joins recovery leaders

8 November 2022
A new edition of STR’s global bubble charts shows more recovery progress overall as well as Singapore becoming the first Asian country in 2022 to rank among the top countries in revenue per available room (RevPAR)
Tags
Global
Hotels
Historical Data

Market Recovery Monitor - 29 October 2022

4 November 2022
A decrease in U.S. hotel demand and occupancy for the week of 23-29 October was expected and not as steep as previous years.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Global hotel demand recovery reached a pandemic-era high in September

28 October 2022
Recovery in global hotel demand reached a pandemic-era high in September. More global insights with a look at the demand and ADR indices.
Tags
Global
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 22 October 2022

28 October 2022
During the week of 16-22 October 2022, U.S. hotel occupancy was almost flat, dipping 0.4 percentage points week over week to 69.9%.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

U.K. Hospitality Radar - September 2022

26 October 2022
U.K. Hospitality Radar - September 2022
Tags
Europe
Hotels
Industry Updates
Video

Middle East hotel industry strength likely to be challenged by economic issues in other world regions

25 October 2022
The Middle East is operating from a position of economic strength with 2023 approaching. That bodes well for the hospitality industry, but a looming recession in key source markets will likely create challenges given the Middle East’s historic reliance on international inbound travel.
Tags
Middle East and Africa
Hotels
Industry Updates
Forward Data

Market Recovery Monitor - 8 October 2022

14 October 2022
For the week of 2-8 October 2022, U.S. hotel occupancy increased 1.9 percentage points week on week to 68.2%, which was aligned with historical trends and expectations.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

India update: Societal change provides hoteliers with plenty of optimism and opportunity

10 October 2022
After attending the Hotel Association of India (HAI) Hoteliers’ Conclave, our Jesper Palmqvist had a lot of thoughts on the India hospitality industry and how societal change is providing plenty of opportunity and reasons for optimism.
Tags
Asia Pacific
Hotels
Industry Updates

Most global markets maintain recovery pace, Asia Pacific starting to come back

7 October 2022
A new edition of STR’s global bubble charts shows continued recovery around much of the world, with Asia Pacific set to end pandemic measures except China’s maintaining zero covid policy.
Tags
Global
Hotels
Historical Data

Market Recovery Monitor - 1 October 2022

6 October 2022
U.S. hotel performance was affected by two significant demand-influencing events during 25 September to 1 October 2022—Rosh Hashanah and Hurricane Ian.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Dublin hotel performance soared during Garth Brooks tour, late bookings were part of the success

5 October 2022
Actualized data from Garth Brooks’ tour dates in Dublin backed up previous analysis of forward-looking data. Performance popped, and shorter booking windows were part of the equation.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

School break data suggests subtle boosts, sizable squeezes to travel demand during Fall 2022

5 October 2022
STR’s School Break Report shows that subtle boosts and sizeable squeezes to travel demand are on deck this fall as shifts in holiday breaks could impact year-over-year hotel performance. Read more about how these changes could affect your market’s opportunities.
Tags
North America
Hotels
Tourism
Industry Updates

Market Recovery Monitor - 24 September 2022

30 September 2022
U.S. hotel industry occupancy topped 70% for the week ending 24 September 2022—an eight-week high.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Understanding your STR reports: Profit & Loss (P&L)

28 September 2022
Regardless of how the hotel industry benchmarks performance, the end goal is always maximum profitability. Like all other elements of industry benchmarking, there are data sets and reports designed specifically to measure the success of that goal.
Tags
Global
Hotels
Educational
Profit and Loss

Market Recovery Monitor - 10 September 2022

15 September 2022
Based on the latest week of data (4-10 September 2022), and accounting for a holiday calendar shift, the 3-day Labor Day weekend (Friday – Sunday) in the U.S. was the second best behind 2021.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

More global markets above pre-pandemic occupancy levels, highest RevPAR in Mediterranean-facing countries

12 September 2022
A new edition of STR’s global bubble charts shows stronger recovery around much of the world, with the highest overall levels in the Mediterranean.
Tags
Global
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 3 September 2022

9 September 2022
The Friday and Saturday of Labor Day weekend produced an all-time demand record for those two days. The previous high came last year.
Tags
Global
Hotels
Industry Updates
Recovery
Benchmarking

STR/TE Market Forecast Assumptions – August 2022

7 September 2022
Analysis behind the latest hotel market forecasts from STR and Tourism Economics is available.
Tags
Hotels
Industry Updates
Forecast
Global

U.S. Hotels – July 2022 Commentary

7 September 2022
Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 27 August 2022

2 September 2022
As expected since the end of July, demand is trending down, but the week-on-week decrease for 21-27 August 2022 continued to be less than what was observed in previous years.
Tags
Global
Recovery
Hotels
Benchmarking
Industry Updates

Market Recovery Monitor - 20 August 2022

26 August 2022
For a fourth consecutive week, U.S. room demand declined week on week with occupancy settling at 67.3%, which was 1.2 percentage points lower than the week prior.
Tags
Global
Benchmarking
Recovery
Industry Updates
Hotels

Climate, Leisure Patterns Dictate U.S. Market Performance in the Second Half of Summer

23 August 2022
The top performing U.S. hotel markets in this monthly “bubble” chart update reflect typical late summer seasonal patterns along with continued strong leisure travel. Additionally, a range of markets mostly in the uncomfortably hot south/southwest U.S. saw lower percentages of rooms filled.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 13 August 2022

19 August 2022
The deceleration in U.S. hotel room demand continued as the final days of summer near. For the week of 7-13 August 2022, demand declined by 558,000 rooms week over week with occupancy dropping to 68.5%.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Europe’s historical and forward-looking hotel data shows music event boost

15 August 2022
This piece shows strong alignment between occupancy on the books (Forward STAR) and actualized levels as well as the overall boost that Europe hotels are receiving from the likes of Bruce Springsteen, Ed Sheeran, Elton John, and Westlife.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Market Recovery Monitor - 30 July 2022

5 August 2022
With the annual U.S. travel peak behind us, hotel demand and occupancy began to trend down—which is normal. For the week ending 30 July 2022 (week 31), however, the decrease in demand was much lower than in 2017, 2018 and 2019.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

U.S. Hotels – June 2022 Commentary

2 August 2022
Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 23 July 2022

29 July 2022
U.S. hotel room demand for the week ending 23 July 2022 reached its seasonal apex with more than 28.4 million sold. That was the country’s highest weekly total for rooms sold since mid-2019 and the 10th largest weekly amount of the past 22 years.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

U.S. leisure markets maintain summer strength while some major cities make a push as well

25 July 2022
Our latest bubble chart update for the U.S. shows continued strength in leisure markets as well as more momentum for a few major cities.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 16 July 2022

22 July 2022
As anticipated, history indeed repeated itself during the week ending 16 July 2022, as demand rose 3.4 million rooms year over year – the second-largest gain for week 29 since 2000, and 210,000 less rooms than the 2016 record holder.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 9 July 2022

14 July 2022
As expected, based on previous occurrences of a Sunday or Monday Fourth of July, U.S. hotel demand and occupancy fell for the week ending 9 July 2022.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Market Recovery Monitor - 2 July 2022

8 July 2022
U.S. hotel occupancy fell 4.9 percentage points from the previous week and came in at 67.3% for 26 June-2 July (week 27).
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Asian countries await policy changes while hotels in the rest of the world bounce back

8 July 2022
STR’s “bubble chart” updates have been extended to cover the globe. Running 28-day averages through 24 June 2022 showed hotel performance recovery furthest ahead among countries in Europe, Latin America and the Caribbean.
Tags
Global
Industry Updates
Hotels
Research

U.S. Hotels – May 2022 Commentary

6 July 2022
A three-day calendar shift influenced U.S. hotel performance trends, leaving the top-line metrics slightly weaker than the previous month. But an extra weekday on the calendar contributed to higher group demand, which reached a pandemic-era high in May.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 25 June 2022

1 July 2022
U.S. hotel occupancy reached yet another pandemic-era high as the week ending 25 June 2022 hit 72.3%–the highest level since the week ending 10 August 2019.
Tags
Global
Recovery
Benchmarking
Industry Updates
Hotels

Using business on the books in a complete benchmarking approach

29 June 2022
Directly-sourced forward booking data empowers key roles within the hospitality industry to complete their strategy with powerful intel into the future. Learn about the Forward STAR metrics, applications of the data and how forward-looking data fits within a comprehensive benchmarking strategy.
Tags
Global
Hotels
Educational
Forward Data
Industry Basics

NYC’s momentum, strong ADR around the U.S. highlight continued performance recovery

27 June 2022
Average daily rate (ADR) continues to drive top-line performance recovery around the U.S. As shown in this latest “bubble chart” update, however, the Top 25 Markets are showing a more blended recovery with markets like New York City gaining occupancy momentum.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 18 June 2022

23 June 2022
U.S. hotel performance strengthened further with occupancy for the week ending 18 June 2022 at a pandemic-era high of 71.8%, which was up 1.2 percentage points from the prior week and 4.1 percentage points versus the matching week last year.
Tags
Global
Hotels
Benchmarking
Industry Updates
Recovery

Market Recovery Monitor - 11 June 2022

16 June 2022
The summer is in full swing with U.S. hotel occupancy rising to 70.6% for the week ending 11 June 2022, which was the highest level of the year and the third highest since the start of the pandemic.
Tags
Global
Recovery
Hotels
Benchmarking
Industry Updates

Webinar summary: 5 key points on Mexico hotel performance, 8 June 2022

16 June 2022
STR’s latest complimentary webinar focused on hotel performance recovery in Mexico. In addition to the recording that can be accessed here, below are five key points from the webinar on 8 June 2022.
Tags
Central and South America
Webinar
Industry Updates
Hotels
Historical Data

Market Recovery Monitor - 4 June 2022

9 June 2022
As is typical, the week of Memorial Day weakened compared with the week prior. U.S. weekly occupancy dropped 3.3 percentage points to 63.2%, which was lowest level of the past eight weeks.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

U.S. Hotels – April 2022 Commentary

9 June 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 28 May 2022

3 June 2022
Performance during the week before the Memorial Day holiday (22-28 May 2022) came in lower than expected, as U.S. hotel occupancy fell to 66.5% from 68.6% the prior week.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

STR/TE Market Forecast Assumptions – May 2022

27 May 2022
Market Forecasts, produced by STR and Tourism Economics, provide you with the insights needed to anticipate future performance.
Tags
Global
Hotels
Industry Updates
Forecast

Market Recovery Monitor - 21 May 2022

27 May 2022
Occupancy in the U.S. reached 68.6% for the week of 15-21 May 2022, which was the highest level since July 2021. To add some perspective, since the start of the pandemic, weekly occupancy has only surpassed 65% on 17 occasions.
Tags
Global
Hotels
Recovery
Benchmarking
Industry Updates

Recent U.S. occupancy leaders appeal to both business and leisure travel

23 May 2022
Most U.S. hotel markets are ahead of 2019 revenue per available room (RevPAR) on a nominal basis. With more contribution from average daily rate (ADR), however, this latest “bubble chart” update focuses on occupancy with many recent leaders showing appeal in both the leisure and business segments.
Tags
North America
Hotels
Industry Updates
Benchmarking

How have past Sargassum blooms affected hotel performance?

20 May 2022
Hoteliers may face additional headwinds from high levels of Sargassum seaweed blooms. In addition to environmental concerns, Sargassum presents an issue for destinations because its unpleasant smell and presence can discourage beachgoing tourists.
Tags
Hotels
Industry Updates
Historical Data
Benchmarking

India hotel performance continues to eclipse pre-pandemic levels

17 May 2022
April seemed to be a turning point in India’s hotel performance recovery. Leisure markets continue to lead that recovery, but business travel is also back, and forward bookings appear healthy for the remainder of May with most pickup remaining short-term.
Tags
Asia Pacific
Hotels
Industry Updates
Historical Data
Forward Data

Market Recovery Monitor - 7 May 2022

16 May 2022
Occupancy dipped in the latest week of reporting, falling 2.7 percentage points week on week to 63.9% during 1-7 May 2022.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

What Is Average Daily Rate (ADR) and How to Calculate It

10 May 2022
Learn more about one of the key hotel performance indicators—average daily rate (ADR)—with detail on how the metric is calculated as well as its importance in effective hotel revenue-management strategy.
Tags
Global
Educational
Hotels
Benchmarking
Industry Basics

Market Recovery Monitor - 30 April 2022

5 May 2022
The U.S. hotel industry continued to gain steam with occupancy rising to 66.6% during the week of 24-30 April 2022. That absolute occupancy was the second highest of the year thus far, and it was the third time above 66% this year.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Video: Spain market update - Q2 2022

4 May 2022
Spain market update - Q2 2022
Tags
Europe
Hotels
Industry Updates
Benchmarking

U.S. Hotels – March 2022 Commentary

29 April 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Market Recovery Monitor - 23 April 2022

28 April 2022
After its typical pre-Easter slowing, the U.S. hotel industry rebounded with occupancy of 65.8% during 17-23 April 2022. That level was 2.9 percentage points away from the 2019 comparable, while Easter Sunday occupancy topped the holiday Sunday in 2019.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Hotel demand races upwards around Formula 1 events

25 April 2022
What do Melbourne, Miami, Barcelona, Montreal, Singapore and Abu Dhabi have in common? A Formula 1-driven lift in hotel bookings.
Tags
Global
Hotels
Industry Updates
Benchmarking
Forward Data

Belfast seeing a surge in spring and summer bookings

25 April 2022
Ed Sheeran, André Rieu, Queen + Adam Lambert…they are all playing a role in lifting Belfast’s hotel bookings in the coming months.
Tags
Europe
Hotels
Industry Updates
Forward Data

Market Recovery Monitor - 16 April 2022

21 April 2022
U.S. hotel occupancy for 10-16 April 2022 dropped by the largest week-on-week amount of the past 14 weeks (-4.4 percentage points). However, the decrease was in line with what was seen in 2019, when the Easter weekend fell at the same point in April.
Tags
Global
Hotels
Benchmarking
Recovery
Industry Updates

Video: U.S. hotel performance for March 2022

20 April 2022
U.S. hotel performance for March 2022
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Largest U.S. hotel markets showed considerable RevPAR gains as spring 2022 began

19 April 2022
While overall performance continues to be led by smaller, leisure-based destinations, major markets in the U.S. showed considerable performance gains in late March/early April.
Tags
North America
Hotels
Industry Updates
Benchmarking

Market Recovery Monitor - 9 April 2022

14 April 2022
U.S. hotel occupancy advanced to 66.4% in the week ending 9 April 2022, up 2.3 percentage points from the prior week and 3.3 percentage points off the level attained in the corresponding week of 2019.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Understanding your STR reports: Hotel supply, demand and the development pipeline

13 April 2022
Continuing this educational series on STR reports, we show the importance of taking a step back and expanding your knowledge of the market as an added tool for understanding the operating conditions around your properties.
Tags
Global
Hotels
Educational
Supply and Development

Hotel bookings continue to grow in anticipation of Commonwealth Games in Birmingham

13 April 2022
Birmingham’s hotel occupancy on the books is peaking at 78% for this summer’s Commonwealth Games. A few months back, levels were peaking at just 55%. Read more in this latest Forward STAR piece.
Tags
Europe
Hotels
Industry Updates
Forward Data
Historical Data

Video: Denver hospitality radar

12 April 2022
Denver hotel ADR and demand are expected to near full recovery this year, while occupancy and RevPAR will take a few more years to reach 2019 levels, mostly due to new supply entering the Mile High City.
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Market Recovery Monitor - 2 April 2022

8 April 2022
During the week ending 2 April, U.S. hotel occupancy (64.2%) slipped for a second consecutive week, dropping 1.4 percentage points from the prior week. The decrease was not a surprise given that Spring Break is winding down.
Tags
Global
Hotels
Recovery
Industry Updates
Benchmarking

Market Recovery Monitor - 26 March 2022

1 April 2022
While the U.S. saw an overall seasonal slowing in occupancy, several markets saw their highest occupancy since the start of the pandemic, including San Francisco, Los Angeles and San Jose.
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

Europe hotel occupancy remains stable amid war in Ukraine

28 March 2022
Europe’s hotel performance has remained stable amid the war in Ukraine, and countries bordering the conflict area have seen a refugee-driven lift in occupancy. Read more on this analysis of historical and forward-looking data in the region.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Market Recovery Monitor - 19 March 2022

24 March 2022
The U.S. hotel industry posted its highest weekly occupancy since the end of summer 2021 with a level of 66.9% during the week of 13-19 March 2022.
Tags
Global
Hotels
Industry Updates
Benchmarking
Recovery

Video: U.K. hospitality outlook

24 March 2022
Cristina Balekjian gives an outlook of the hospitality industry in the United Kingdom. Watch now.
Tags
Hotels
Industry Updates
Europe