European overtourism measures largely not reflected in hotel KPIs

7 April 2025
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.
Tags
Europe
Historical Data
Industry Updates

Europe hotel performance update

2 April 2025
Most major European markets saw YoY performance growth in February 2025, ranging from subdued to substantial.
Tags
Europe
Industry Updates

Southern Europe hotel performance update

18 February 2025
Robust demand in Southern Europe lifted ADR to EUR175 in 2024– the highest regional rate in Europe.
Tags
Europe
Industry Updates
Forward Data

Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season

11 September 2024
Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August.
Tags
Europe
Industry Updates
North America

Hotels across Germany are filling up for UEFA Euro 2024

29 May 2024
Set to take place across multiple locations in Germany, the 2024 UEFA European Football Championship is expected to affect hotel performance just as much as football fans. Utilizing Forward STAR data, the markets are already showing spikes in hotel bookings on and around the match dates.
Tags
Europe
Industry Updates
Events
Tourism

How Taylor Swift’s Eras Tour allowed Asia Pacific hotels to achieve their “wildest dreams”

20 March 2024
Taylor Swift kicked off the second international leg of her wildly successful Eras Tour in early February, and Asia Pacific hoteliers were, in fact, “ready for it”. The seventeen-night leg gave a much-needed performance boost to Tokyo, Sydney, Melbourne, and Singapore hotels.
Tags
Asia Pacific
Europe
Industry Updates
Forward Data

Regional update: 2023 data and the year ahead

8 March 2024
In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.
Tags
Global
Historical Data
Industry Updates
North America
Asia Pacific
Middle East and Africa
Europe

Spain hotels positioned for strong summer season

3 July 2023
Spain's key leisure markets, Andalusia, the Balearic Islands and the Canary Islands, are on track to see a highly successful summer. Barcelona is also anticipating a strong season with occupancy on the books spiking at 83%.
Tags
Europe
Historical Data
Forward Data
Industry Updates

Are concerts “running the world?”: A look at how Beyoncé’s Renaissance World Tour has impacted Europe hotel performance

19 June 2023
Feeling the music after our recent Taylor Swift tour analysis, we took a quick look at Beyoncé’s impact on actualized performance in the U.K. and Sweden, as well as forward bookings in five active Forward STAR markets.
Tags
Forward Data
Historical Data
Europe

Healthy outlook for Europe hotels: Corporate demand recovering, leisure travel remains resilient

23 May 2023
Europe hotel performance caused some reason for concern during the first quarter of 2023, but momentum points to healthy performance ahead for gateway cities and secondary markets thanks to recovering corporate demand as well as resilient leisure travel.
Tags
Europe
Hotels
Industry Updates
Forward Data

Failte Ireland: 2022 Hotel Survey with a focus on STR’s Forward STAR

10 March 2023
In this case study, we examine the 6 Nations rugby tournament, and the positive trends which can be observed in the destination over the period leading up to the games.
Tags
Europe
Forward Data
Events
Industry Updates

Ireland’s hotel industry is well-positioned heading into 2023

11 November 2022
Ireland's hotel industry proved resilient this year with strong performance recovery, and evidence shows that strength will continue into 2023, albeit with economic headwinds in our summary report for Fáilte Ireland.
Tags
Europe
Forward Data
Historical Data
Industry Updates
Tourism
Research

U.K. Hospitality Radar - September 2022

26 October 2022
U.K. Hospitality Radar - September 2022
Tags
Europe
Hotels
Industry Updates
Video

Dublin hotel performance soared during Garth Brooks tour, late bookings were part of the success

5 October 2022
Actualized data from Garth Brooks’ tour dates in Dublin backed up previous analysis of forward-looking data. Performance popped, and shorter booking windows were part of the equation.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Europe’s historical and forward-looking hotel data shows music event boost

15 August 2022
This piece shows strong alignment between occupancy on the books (Forward STAR) and actualized levels as well as the overall boost that Europe hotels are receiving from the likes of Bruce Springsteen, Ed Sheeran, Elton John, and Westlife.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: Spain market update - Q2 2022

4 May 2022
Spain market update - Q2 2022
Tags
Europe
Hotels
Industry Updates
Benchmarking

Belfast seeing a surge in spring and summer bookings

25 April 2022
Ed Sheeran, André Rieu, Queen + Adam Lambert…they are all playing a role in lifting Belfast’s hotel bookings in the coming months.
Tags
Europe
Hotels
Industry Updates
Forward Data

Hotel bookings continue to grow in anticipation of Commonwealth Games in Birmingham

13 April 2022
Birmingham’s hotel occupancy on the books is peaking at 78% for this summer’s Commonwealth Games. A few months back, levels were peaking at just 55%. Read more in this latest Forward STAR piece.
Tags
Europe
Hotels
Industry Updates
Forward Data
Historical Data

Europe hotel occupancy remains stable amid war in Ukraine

28 March 2022
Europe’s hotel performance has remained stable amid the war in Ukraine, and countries bordering the conflict area have seen a refugee-driven lift in occupancy. Read more on this analysis of historical and forward-looking data in the region.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: U.K. hospitality outlook

24 March 2022
Cristina Balekjian gives an outlook of the hospitality industry in the United Kingdom. Watch now.
Tags
Hotels
Industry Updates
Europe

6 Nations, music acts lifting Cardiff’s hotel bookings for 2022

10 February 2022
With a more stabilized pandemic situation, large-scale events like 6 Nations, and concerts from the Stereophonics and Ed Sheeran, are lifting Cardiff’s occupancy on the books for 2022.
Tags
Europe
Hotels
Industry Updates
Forward Data

Music events are boosting hotel demand for several European markets in 2022

2 February 2022
Europe is set to showcase a wide array of music events in 2022, and the large crowds they are likely to draw are music to the ears of local hoteliers. In Dublin, Belfast, Glasgow and Turin, music lovers will equal beds in heads and drive larger booking windows.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: UK hospitality radar outlook 2022

28 January 2022
Looking ahead at UK hospitality performance
Tags
Europe
Industry Updates
Hotels
Video

Video: Netherlands market update - January 2022

26 January 2022
Netherlands market update - January 2022
Tags
Europe
Hotels
Industry Updates
Benchmarking

COVID-19 webinar summary: 5 key points on France hotel performance, 3 December

10 December 2021
On 3 December, we analyzed hotel performance in France amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Webinar
Industry Updates
Hotels
Historical Data
Forward Data

COVID-19 webinar summary: 5 key points on Benelux hotel performance, 3 December

10 December 2021
On 3 December, we analyzed hotel performance in Belgium, the Netherlands, and Luxembourg amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Webinar
Industry Updates
Hotels
Historical Data
Forward Data

Back to business (travel)

10 November 2021
The latest data for Europe indicates the early return of business travel and groups. Find out more.
Tags
Europe
Hotels
Industry Updates
Historical Data

Europe hotel pipeline update

9 November 2021
Delayed 2020 openings and limited cancellations of planned projects are contributing to Europe’s hotel pipeline reaching all-time highs. Find out more.
Tags
Europe
Hotels
Industry Updates
Supply and Development

As hotel group demand recovers, what types of meetings are returning?

5 November 2021
As hotel group demand recovers, what types of meetings are welcoming that demand? Insights from meeting planners show similar thinking to that of pandemic-era leisure travelers. Read more.
Tags
North America
Europe
Tourism
Industry Updates
Research

Cardiff: Rugby, pop and rock boost forward demand

27 October 2021
Hosting a large-scale event often means an opportunity for local hotels. With Six Nations Rugby and concerts from Stereophonics and Ed Sheeran, Cardiff is a prime example. Learn more in our latest forward occupancy analysis.
Tags
Europe
Industry Updates
Forward Data
Hotels

Forward STAR shows the Commonwealth Game impact on Birmingham

18 October 2021
Events have offered a much-needed lifeline to hotels as the industry emerges from the pandemic. Through Forward STAR, we can measure the advance impact of these large-scale events, such as the 2022 Commonwealth Games in Birmingham, England.
Tags
Europe
Industry Updates
Forward Data
Hotels

London’s Outlook: An Analysis by Hotel Class

8 October 2021
When booking a hotel room, guests are considering more factors than ever in deciding which property to call home in their destination. Examining future occupancy levels by class allows for a better understanding of the traveler booking rationale for the upcoming months.
Tags
Europe
Hotels
Industry Updates
Forward Data

Did Europe lose another summer?

1 October 2021
Summer 2020 undoubtedly looked much different around Europe due to the global impact of the COVID-19 pandemic. Fast forward to this year, and there was hope that the region’s effort toward a more “normal” summer would be successful.
Tags
Europe
Hotels
Industry Updates
Historical Data

Video: U.K. performance results for August 2021

29 September 2021
U.K. performance results for August 2021 and a look at occupancy-on-the-books.
Tags
Europe
Industry Updates
Hotels
Video
Forward Data

Glasgow’s forward-looking data reflecting the UN Climate Change Conference occupancy boost

28 September 2021
As the UN Climate Change Conference (1-12 November 2021) approaches, Glasgow’s hotel occupancy on the books continues to rise.
Tags
Europe
Hotels
Industry Updates
Forward Data

COVID-19 webinar summary: 5 key points on Europe hotel performance, 10 September

14 September 2021
On 10 September, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Hotels
Industry Updates
Historical Data

Video: U.K. hotel performance ending 18 July 2021 

26 July 2021
U.K. hotel performance ending 18 July 2021 
Tags
Europe
Industry Updates
Hotels
Video

U.K. leading Europe in hotel performance recovery

22 July 2021
Although occupancy on the books remains low, Regional U.K. is still ahead of London. Travelers are still awaiting confirmation of softened travel restrictions by 19 July, which should be immediately followed by a sharp increase in demand.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

UEFA Euro 2020 impact on hotel performance

20 July 2021
London posted its highest ADR of 2021 the night before England faced Italy in the UEFA Euro final. That and more in this piece on the tournament’s impact on host market hotel performance.
Tags
Europe
Industry Updates
Hotels
Historical Data

Mixed picture: Occupancy on the books in Barcelona and the Balearic Islands

5 July 2021
Hotel occupancy on the books in Barcelona and the Balearic Islands shows a mixed, but improved picture. We’re keeping a close eye on the Balearics with its green list status in the U.K.
Tags
Europe
Hotels
Industry Updates
Forward Data

Video: U.K. performance results - Green shoots as hotels reopen

24 June 2021
U.K. performance results - Green shoots as hotels reopen
Tags
Europe
Industry Updates
Hotels
Video

How will summer holidays impact hotel performance in Spain & Portugal?

3 June 2021
July and August are two of Spain’s and Portugal’s most important hotel performance months. Where do those markets stand ahead of summer and what are the expectations for the coming months?
Tags
Europe
Hotels
Industry Updates
Historical Data
Forward Data

Video: U.K. performance results through 16 May and Edinburgh's occupancy on the books

25 May 2021
U.K. performance results through 16 May and Edinburgh's occupancy on the books
Tags
Europe
Industry Updates
Hotels
Video

U.K. occupancy-ADR correlation

10 May 2021
How does ADR in U.K. markets correlate with specific occupancy ranges? We answer that question from a pre-pandemic perspective to set the stage for the reopening of hospitality in the country. Read more.
Tags
Europe
Hotels
Industry Updates
Historical Data

COVID-19 webinar summary: 5 key points on Europe hotel performance, 30 April

4 May 2021
On 30 April, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Webinar
Benchmarking
Hotels
Industry Updates

Video: U.K. performance results - March 2021 and occupancy on the books

27 April 2021
U.K. performance results - March 2021 and occupancy on the books
Tags
Europe
Industry Updates
Hotels
Video

Video: U.K. performance results - A look back and a look forward

25 March 2021
U.K. performance results - A look back and a look forward
Tags
Europe
Hotels
Industry Updates
Video

Patience is key on Europe’s road to recovery

8 March 2021
There’s a saying that “before things get better, they’ll get worse.” Unfortunately, Europe is aligning with that philosophy. Hotel performance will get better, but hoteliers are going to need to exercise a lot of patience in the meantime.
Tags
Europe
Hotels
Industry Updates
Historical Data
Forecast

Video: U.K. performance results for January 2021

2 March 2021
U.K. performance results for January 2021
Tags
Europe
Hotels
Industry Updates
Video

How are quarantine guests impacting future bookings in the U.K.?

22 February 2021
With hotels contracted to house those quarantined travellers, we look to Forward STAR to determine the impact on future bookings around London’s key airports: Heathrow and Gatwick.
Tags
Europe
Hotels
Industry Updates
Forward Data

Key events lifting U.K. hotel occupancy later in 2021

4 February 2021
For many parts of the world, hotel performance is forecasted for more meaningful improvement during the second half of 2021. That optimism is underpinned by the assumption of widespread vaccination distribution, lower COVID-19 case numbers and improved context for travel and events.
Tags
Europe
Hotels
Industry Updates
Forward Data
Historical Data

France’s occupancy timeline, with a look to the future

29 January 2021
With most of Europe struggling at the end of the year, three of France’s key markets were among the continent’s top occupancy performers in December.
Tags
Europe
Hotels
Industry Updates
Forward Data
Historical Data

Video: U.K. performance results for December 2020 and a quick look at year-end data

22 January 2021
U.K. performance results for December 2020 and a quick look at year-end data
Tags
Europe
Industry Updates
Hotels
Video

COVID-19 webinar summary: 5 key points on Europe hotel performance, 15 January

20 January 2021
On 15 January, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Europe
Webinar
Benchmarking
Hotels
Industry Updates

Tales from Turkey: ADR conundrum in 2020

3 December 2020
Turkey’s hotel average daily rate (ADR) has grown exponentially in recent months despite the global pandemic depressing rates most everywhere else in the world.
Tags
Europe
Industry Updates
Hotels
Historical Data

Video: U.K. Performance Results for October 2020 and the Impact of the Second Lockdown

24 November 2020
U.K. Performance Results for October 2020 and the Impact of the Second Lockdown
Tags
Europe
Hotels
Industry Updates
Video
Benchmarking

COVID-19 webinar summary: 5 key points on Europe hotel performance, 6 November

10 November 2020
On 6 November, we analyzed hotel performance in Europe amid the COVID-19 pandemic. Read our summary with five key points here.
Tags
Webinar
Europe
Hotels
Benchmarking

Staycations lifted U.K. hotel performance during a much different summer. What’s next?

26 October 2020
We look back at the impact of leisure holidays on the U.K. summer and look ahead with data powered by Forward STAR.
Tags
Europe
Industry Updates
Hotels
Forward Data

Video: U.K. Performance Results for September 2020

23 October 2020
U.K. Performance Results for September 2020
Tags
Europe
Video
Industry Updates
Benchmarking

Key factors to recover business demand

15 October 2020
Read about the key factors in recovering business demand and how the hotel sector influences elements of this recovery.
Tags
Europe
Educational
Hotels
Historical Data