Upcoming holiday season impact on U.S. hotel performance

21 November 2024
Two significant changes will impact travel in the U.S. this holiday season.
Tags
North America
Forecast
Industry Updates

U.S. hotel commentary - September 2024

30 October 2024
U.S. RevPAR decreased 1.3% year over year in September following a robust August which followed a lackluster July.
Tags
North America
Industry Updates

U.S. hotel commentary - August 2024

4 October 2024
U.S. hotel RevPAR rose 3.9% year over year in August, following a lackluster July.
Tags
North America
Industry Updates

Taylor Swift's Eras Tour heightened Europe performance levels amid popular tourist season

11 September 2024
Taylor Swift’s Eras Tour took Europe by storm this summer, with 47 concerts across 17 cities over a 15-week period from May to August.
Tags
Europe
Industry Updates
North America

Maui remains top hotel market despite slow recovery after fires

3 September 2024
A year after a series of tragic fires in Maui, topline hotel performance remains below 2023 levels due to slower recovery, but the island maintains higher levels compared to other U.S. markets.
Tags
North America
Industry Updates

U.S. hotel commentary - July 2024

29 August 2024
After three months of year-over-year growth, U.S. RevPAR was flat (0.0%) compared with last July.
Tags
North America
Industry Updates

U.S. hotel commentary - April 2024

11 June 2024
U.S. RevPAR rose 2% year over year after declining in March (-2%).
Tags
North America
Industry Updates

RNC and DNC: How political conventions impact host market hotel performance

31 May 2024
This summer quadrennial tradition consistently results in an oversized performance boost to host markets’ hotel performance on a scale that might be fairly compared to a “Super Bowl” of politics.
Tags
North America
Forward Data

U.S. hotel commentary - March 2024

1 May 2024
Revenue per available room (RevPAR) fell 2.2% year over year (YoY) in March, marking the first such decline since February 2021.
Tags
North America
Industry Updates

2024 solar eclipse drove hotel performance records across markets in path of totality

18 April 2024
The total solar eclipse on Monday, 8 April may have darkened cities across Mexico, the U.S., and Canada, but you may want to grab your eclipse glasses once again in preparation for how much the event brightened performance.
Tags
North America
Events
Industry Updates

U.S. hotel commentary - February 2024

27 March 2024
February produced modest RevPAR growth, reflecting the continued return to low single-digit gains.
Tags
North America
Industry Updates

Early Easter pushes spring break peak forward a week in 2024

11 March 2024
Spring break season is officially here, and tracking school calendar data becomes critical during this time in order to predict travel demand across the U.S.
Tags
North America
Industry Updates

Regional update: 2023 data and the year ahead

8 March 2024
In this global update, we take a journey through each of the four world regions – focusing on performance, pipeline, and factors that influenced the data in 2023, while also looking ahead to what’s in store for the rest of 2024.
Tags
Global
Historical Data
Industry Updates
North America
Asia Pacific
Middle East and Africa
Europe

U.S. hotel commentary - January 2024

1 March 2024
RevPAR showed modest YoY growth in January, reflecting a return to pre-COVID patterns of low single-digit gains.
Tags
North America
Industry Updates

Las Vegas hotels broke continental U.S. record for Saturday and Sunday ADR

22 February 2024
Super Bowl LVIII in Las Vegas produced unprecedented hotel performance levels—not just for the Super Bowl but for any weekend in history.
Tags
North America
Events
Industry Updates

2024 Total Solar Eclipse: How will the hotel performance impact stack up to 2017?

15 February 2024
In early-April 2024, a Total Solar Eclipse will once again pass over cities across North America and drive an influx of spectators in need of overnight accommodations. That means a lift in hotel performance is once again on the horizon, but there are key differences from the Total Eclipse in 2017.
Tags
North America
Industry Updates
Forward Data

U.S. hotel commentary - December/Full-year 2023

30 January 2024
The year started with easy comparables due to the Omicron impact in Q1 2022, but performance growth softened as 2023 progressed due to calendar shifts, increased outbound travel, and other factors revealing the beginning of a return to normal industry patterns.
Tags
North America
Industry Updates

New York City and Washington, D.C. among top performing U.S. markets in 2023

29 January 2024
In 2023, many key U.S. hotel markets caught up on recovery that was held back due to a lack of business travel. Markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel.
Tags
Historical Data
Industry Updates
North America
Hotels

U.S. hotel commentary - November 2023

29 December 2023
RevPAR grew as strong ADR growth offset an occupancy decline.
Tags
North America
Industry Updates

U.S. hotel commentary - October 2023

5 December 2023
Group demand in Luxury and Upper Upscale class hotels was the highest for any single month since October 2018.
Tags
North America
Recovery
Industry Updates
Profit and Loss

U.S. hotel commentary - September 2023

30 October 2023
U.S. hotel RevPAR rose 2.9% in September, which was the strongest year-over-year growth of the quarter, even as occupancy continued to decline modestly.
Tags
North America
Hotels
Industry Updates

Hotel performance standouts during Beyonce’s world tour

24 October 2023
Beyoncé claimed the throne with the highest-grossing tour by a solo female artist. How did that translate to hotel performance? Let's just say some of the metrics were "heated" in some stops, but the impact was more “unique” by market. Learn which stops on the RENAISSANCE World Tour stood out.
Tags
Global
Events
Historical Data
Industry Updates
North America
Hotels

Fall Break and Homecoming Scheduling Provides Hotel Demand Opportunities Across the U.S.

26 September 2023
School is now fully in session in the U.S., and upcoming fall schedules are the first opportunity this season for hoteliers to capitalize on an influx of traveling students and their families. More specifically, the hotel industry can plan on peak fall break demand during the first half of October.
Tags
Industry Updates
North America

Taylor Swift impact grows to $208M in U.S. hotel room revenue

30 August 2023
Best believe U.S. hotels were still “bejeweled” when Swift came to town, as concert dates after our previous update (June through early August) increased the tour impact to $208 million in additional U.S. hotel room revenue.
Tags
North America
Events
Industry Updates
Forward Data
Global

U.S. hotel commentary – June 2023

25 July 2023
U.S. hotel demand declined slightly year over year, but modest supply growth helped mitigate the impact on occupancy.
Tags
North America
Industry Updates

U.S. hotel commentary - May 2023

3 July 2023
Weekends were the culprit behind May’s lower demand growth, as weekend levels declined year over year for the second month in a row.
Tags
North America
Industry Updates
Profit and Loss
Recovery

U.S. hotel performance cooled a bit in the leadup to summer

26 June 2023
Sandwiched in between the slower business period around Memorial Day and the early portion of summer, U.S. hotel performance cooled a bit during the four weeks ending 17 June. Read more in our latest “bubble chart” update.
Tags
North America
Industry Updates
Hotels

U.S. hotel performance enchanted by Taylor Swift’s “The Eras Tour”

9 June 2023
We “said remember this moment” – because whether looking at actualized hotel data from recent weeks, or booking data for later this summer, Taylor Swift’s “The Eras Tour” is making an impact across the country.
Tags
North America
Events
Historical Data
Hotels
Industry Updates

U.S. hotel commentary - April 2023

5 June 2023
Demand was down year over year for the first time since early 2021, but historical patterns point to the demand decline being more of a reset.
Tags
North America
Industry Updates
Hotels
Recovery

NYC leading U.S. markets, Boston, D.C. and Alaska join occupancy leaderboard

25 May 2023
U.S. hotel performance produced an incremental gain during the four weeks ending 13 May, a period that falls in between the heavy, summer travel season and earlier year peaks.
Tags
North America
Industry Updates
Historical Data

U.S. hotel commentary - March 2023

2 May 2023
U.S. hotel rate growth continues to drive RevPAR growth, and while ADR is still posting very strong YoY growth rates, moderating inflation and normalized demand growth are leading to deceleration in the growth rate.
Tags
North America
Industry Updates
Profit and Loss
Recovery

Seasonal momentum shifting in U.S. hotel performance

21 April 2023
The top hotel markets in this STR U.S. bubble chart update show a seasonal momentum shift from traditional winter/spring break hotspots to a broader range of destinations with increasingly travel-friendly climates.
Tags
North America
Industry Updates
Historical Data

U.S. hotel commentary - February 2023

3 April 2023
ADR growth continues to outpace occupancy growth YoY, and ADR has paced well ahead of occupancy in the 2019 index. The recovery indices have shown that pricing recovered faster than demand, with rates reaching pre-pandemic levels as early as July 2021.
Tags
North America
Recovery
Industry Updates
Hotels

U.S. Hospitality Radar - February 2023

29 March 2023
In his latest video, Jan Freitag touches on the effect of the banking turmoil on the hotel industry, highlights the February RevPAR growth, and chats with Dan Peek of Hodges Ward Elliott on the state of capital debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

Las Vegas, Phoenix and Florida Markets Lead U.S. Hotel Performance During Early Spring Break Period

27 March 2023
The overall distribution of demand continues to shift back to larger urban destinations, the major markets continue to close the deficit to pre-pandemic levels, and leisure-oriented markets remain firmly rooted near the top of the national leaderboard.
Tags
Industry Updates
North America
Historical Data

U.S. hotels - January 2023 commentary

7 March 2023
Occupancy for the month reached 52.8%, which was well above the long-term average of 50% but still below the 54% average from 2015-2020.
Tags
North America
Hotels
Industry Updates
Recovery

Easter swing shifts school breaks substantially in Spring 2023

1 March 2023
As spring break season approaches, tracking school calendar data becomes critical for predicting travel demand across the U.S.
Tags
North America
Hotels
Tourism
Industry Updates

U.S. Hospitality Radar - January 2023

27 February 2023
In his latest video update, Jan Freitag talks about earnings season, a mega transactions deal in Florida, and asks Warren DeHaan, co-CEO for ACORE Capital, about the state of the debt markets.
Tags
North America
Industry Updates
Benchmarking
Video

Phoenix hotels scored second-highest Super Bowl weekend ADR and RevPAR

27 February 2023
As forecasted, Phoenix’s hotel industry ranked second all-time among Super Bowl host markets in average daily rate (ADR) and revenue per available room (RevPAR) during the weekend of the big game.
Tags
North America
Industry Updates
Events

Warm U.S. beach markets shine early in 2023, inflation cuts into ADR gains

23 February 2023
STR’s bubble chart update for February 2023 shows the staying power of warm, outdoor-oriented hotel markets and expected seasonal shifts for the opening months of the year. As part of the seasonal slowing for this time of year, most markets are performing below 2019 when adjusting for inflation.
Tags
Industry Updates
Historical Data
North America

Latin America hotel performance was mostly recovered in 2022

8 February 2023
Performance recovery was substantial for most of Latin America’s hotel industry in 2022, with Mexico, Central America and South America easily surpassing their pre-pandemic comparables in revenue per available room (RevPAR).
Tags
Industry Updates
North America
Central and South America
Recovery

Caribbean hotel industry a “comeback kid”

3 February 2023
Caribbean hotel performance bounced back throughout 2022 due to the lifting of most travel restrictions. The region saw the largest annual ADR and RevPAR increases over 2019 when compared to the other STR-defined Americas subcontinents.
Tags
North America
Industry Updates
Recovery

U.S. Hotels - 2022 Commentary

3 February 2023
After consistent month-to-month improvement through April, the occupancy recovery index to 2019 showed more fluctuation.
Tags
North America
Industry Updates
Profit and Loss
Historical Data

U.S. Hospitality Radar - December 2022

25 January 2023
U.S. hotel performance recovery differed depending on location and class. Jan Freitag breaks the 2022 numbers down in his latest update. He’s also joined by Mark Owens from CBRE to discuss capital markets.
Tags
North America
Benchmarking
Industry Updates
Video

New York City’s comeback and luxury destinations highlighted U.S. hotel performance recovery in 2022

25 January 2023
STR’s bubble chart update for 2022 shows a phenomenal comeback in New York City as well as plenty of success for smaller destinations focused on high-end travelers.
Tags
Industry Updates
North America

U.S. Hospitality Radar - November 2022

19 December 2022
This latest update provides a look at U.S. top- and bottom-line performance, our latest consumer research, and the outlook for 2023.
Tags
North America
Benchmarking
Industry Updates
Video

Canada Hospitality Radar - October 2022 & Forecast

5 December 2022
Canada’s hotel industry is expected to better withstand a recession this time around with demand in 2023 forecast to be in line with the 2019 benchmark.
Tags
North America
Benchmarking
Industry Updates
Video

U.S. Hotels - October 2022 Commentary

5 December 2022
In October, the demand index declined month over month, with contribution from most days of the week.
Tags
North America
Industry Updates
Historical Data
Profit and Loss

U.S. Hospitality Radar - October 2022 & Forecast

30 November 2022
The U.S. hotel industry saw continued rebounds in leisure, corporate transient and group demand in October, and a recession will likely not derail this recovery, but it may cause a slowdown. This and more in Jan Freitag’s latest video update.
Tags
North America
Benchmarking
Industry Updates
Video

U.S. Top 25 Markets still behind 2019 occupancy even with continued return of groups

22 November 2022
U.S. hotel occupancy leaders and laggards in this mid-November 2022 “bubble” chart update reflect anticipated seasonal shifts, the continued return of corporate and group demand in large-to-medium sized markets, and a persistent impact from Hurricane Ian.
Tags
North America
Industry Updates
Historical Data

U.S. Hotels - September 2022 Commentary

4 November 2022
In September, U.S. monthly demand exceeded the pre-pandemic comparable for the second time in the pandemic-era but first time this year.
Tags
North America
Industry Updates
Historical Data
Profit and Loss

U.S. Hospitality Radar - September 2022

26 October 2022
The latest video from Jan Freitag covers September group demand/ADR, Q3 transaction volume pointing to investor uncertainty, and the hotel pipeline in secondary markets.
Tags
North America
Benchmarking
Industry Updates
Video

NYC extends lead among the major markets, autumn destinations have been popular as well

25 October 2022
Data for the four weeks ending 15 October shows that New York City widened its performance lead over the other large U.S. markets and that leisure travelers flocked to autumn destinations as well as resorts far removed from the path of the hurricane.
Tags
North America
Industry Updates
Historical Data

U.S. Hotels - August 2022 Commentary

6 October 2022
August marked the second consecutive month-over-month occupancy decline. ADR declined MoM to $151.49 but was still 14% higher than August 2019 in nominal terms. Real ADR was about 1% below the pre-pandemic comparable.
Tags
North America
Industry Updates
Historical Data
Profit and Loss

School break data suggests subtle boosts, sizable squeezes to travel demand during Fall 2022

5 October 2022
STR’s School Break Report shows that subtle boosts and sizeable squeezes to travel demand are on deck this fall as shifts in holiday breaks could impact year-over-year hotel performance. Read more about how these changes could affect your market’s opportunities.
Tags
North America
Hotels
Tourism
Industry Updates

U.S. hospitality radar - August 2022

27 September 2022
Jan Freitag gives a look at GDP growth, RevPAR growth, group rates, highway room demand, and more
Tags
North America
Benchmarking
Industry Updates
Video

Labor Day strength pushes NYC into Top 25 RevPAR lead, leisure markets dominated everywhere else

23 September 2022
For the four weeks ending 10 September, there was an expected seasonal softening from the mid-summer travel peak. Only six of the 165 STR-defined U.S. markets saw month-over-month RevPAR increases for the period.
Tags
North America
Industry Updates
Historical Data

U.S. Hotels – July 2022 Commentary

7 September 2022
Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.
Tags
North America
Hotels
Industry Updates
Historical Data

U.S. hospitality radar - July 2022

24 August 2022
Jan gives a look at our latest U.S. hotel forecast, provides an update on group demand figures and explores recent transactions data in this latest video.
Tags
North America
Benchmarking
Industry Updates
Video

Climate, Leisure Patterns Dictate U.S. Market Performance in the Second Half of Summer

23 August 2022
The top performing U.S. hotel markets in this monthly “bubble” chart update reflect typical late summer seasonal patterns along with continued strong leisure travel. Additionally, a range of markets mostly in the uncomfortably hot south/southwest U.S. saw lower percentages of rooms filled.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. Hotels – June 2022 Commentary

2 August 2022
Monthly occupancy reached 70% for the first time in the pandemic-era. But lack of midweek business demand remains a drag on demand (and thus occupancy) recovery.
Tags
North America
Hotels
Industry Updates
Historical Data

U.S. leisure markets maintain summer strength while some major cities make a push as well

25 July 2022
Our latest bubble chart update for the U.S. shows continued strength in leisure markets as well as more momentum for a few major cities.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. Hotels – May 2022 Commentary

6 July 2022
A three-day calendar shift influenced U.S. hotel performance trends, leaving the top-line metrics slightly weaker than the previous month. But an extra weekday on the calendar contributed to higher group demand, which reached a pandemic-era high in May.
Tags
North America
Hotels
Industry Updates
Historical Data

NYC’s momentum, strong ADR around the U.S. highlight continued performance recovery

27 June 2022
Average daily rate (ADR) continues to drive top-line performance recovery around the U.S. As shown in this latest “bubble chart” update, however, the Top 25 Markets are showing a more blended recovery with markets like New York City gaining occupancy momentum.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. hospitality radar - June 2022

24 June 2022
In May, U.S. hotel room rates grew 27%, which was the 14th consecutive month that ADR grew over 25% year over year. Compared to 2019, room rates were 13% higher. This and more in Jan Freitag’s latest video update.
Tags
North America
Benchmarking
Industry Updates
Video

U.S. Hotels – April 2022 Commentary

9 June 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

U.S. hospitality radar - April 2022

23 May 2022
U.S. hotel demand in April nearly matched 2019 levels, while rooms rates came in 14% higher than the pre-pandemic comparable. This and more in Jan Freitag’s latest update.
Tags
North America
Benchmarking
Industry Updates
Video

Recent U.S. occupancy leaders appeal to both business and leisure travel

23 May 2022
Most U.S. hotel markets are ahead of 2019 revenue per available room (RevPAR) on a nominal basis. With more contribution from average daily rate (ADR), however, this latest “bubble chart” update focuses on occupancy with many recent leaders showing appeal in both the leisure and business segments.
Tags
North America
Hotels
Industry Updates
Benchmarking

U.S. Hotels – March 2022 Commentary

29 April 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Video: U.S. hotel performance for March 2022

20 April 2022
U.S. hotel performance for March 2022
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

Largest U.S. hotel markets showed considerable RevPAR gains as spring 2022 began

19 April 2022
While overall performance continues to be led by smaller, leisure-based destinations, major markets in the U.S. showed considerable performance gains in late March/early April.
Tags
North America
Hotels
Industry Updates
Benchmarking

Video: Denver hospitality radar

12 April 2022
Denver hotel ADR and demand are expected to near full recovery this year, while occupancy and RevPAR will take a few more years to reach 2019 levels, mostly due to new supply entering the Mile High City.
Tags
North America
Hotels
Industry Updates
Benchmarking
Video

U.S. Hotels – February 2022 Commentary

24 March 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Video: U.S. hotel performance for February 2022

22 March 2022
U.S. hotel performance for February 2022
Tags
North America
Industry Updates
Hotels
Video

Historical analysis: Rising gas prices have limited impact on U.S. hotel demand

10 March 2022
Historical data back to 1990 shows a correlation of .54 between inflation-adjusted gas prices and seasonally adjusted hotel room demand. Read more in this quick analysis on the impact of rising gas prices.
Tags
North America
Hotels
Industry Updates
Historical Data

Los Angeles Hotels Underperform Super Bowl Expectations

2 March 2022
L.A. hotel occupancy came in at 80.5% for the Super Bowl weekend – nine points lower than projected, suggesting the sweep of the Omicron variant may have played the part of “spoiler” for the event.
Tags
North America
Hotels
Benchmarking
Industry Updates

U.S. Hotels - January 2022 Commentary

1 March 2022
While demand (and occupancy) softened moderately across virtually every segment of the industry, ADR indexes fell only modestly month over month even in the Top 25 Markets, as higher-than-anticipated January inflation drove hoteliers’ costs even higher.
Tags
North America
Hotels
Industry Updates
Historical Data

Video: U.S. hotel performance for January 2022

24 February 2022
U.S. hotel performance for January 2022
Tags
North America
Industry Updates
Hotels
Video

Standout markets come back to earth with more “normal” performance across the U.S.

22 February 2022
STR’s latest 28-day visuals for 12 February show markets collectively getting closer to their seasonal performance expectations.
Tags
North America
Hotels
Industry Updates
Benchmarking

Video: Canada hospitality radar outlook 2022

2 February 2022
Looking ahead at Canada hospitality performance
Tags
North America
Industry Updates
Hotels
Video