Connecting the data: the latest hotel industry analysis

6 6月 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
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Industry Updates
Global
Hotels
Tourism
Industry basics

STR Weekly Insights: 25-31 May 2025

6 6月 2025
Normal Memorial Day demand; West South Central region underperformed the rest of the U.S.; positive demand globally, China a big exception.
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Global
Industry Updates
Forward Data

Asia Pacific hotel performance update -April 2025

5 6月 2025
April performance across the Asia Pacific hotel industry was positive as 10 of the region’s 16 largest countries grew occupancy, ADR and RevPAR.
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Asia Pacific
Industry Updates

STR Weekly Insights: 18-24 May 2025

30 5月 2025
Normal demand for Memorial Day weekend; Top 25 Markets lifted RevPAR at the start of the week; Luxury hotels continue to outperform the rest of the industry; Global RevPAR strengthened

STR Weekly Insights: 11-17 May 2025

23 5月 2025
Weekend nights and non-Top 25 Markets drove U.S. RevPAR; Global RevPAR slowed but remained positive; Mixed signals ahead for summer

STR Weekly Insights: 4 - 10 May 2025

16 5月 2025
U.S. RevPAR retreats via the weekend and Top 25 Markets, group demand held and drove U.S. Luxury RevPAR growth and Global RevPAR trending strong.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 27 April – 3 May 2025

9 5月 2025
Strong start, weak finish for U.S. RevPAR; Strong RevPAR growth returns globally.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 20-26 April 2025

2 5月 2025
U.S. RevPAR reflected easy comp to Passover last year; Pope’s funeral lifted the weekend in Rome.
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Global
Industry Updates
Forward Data

Analyzing the impact of declining international inbound travel on U.S. hotel demand

1 5月 2025
Using the recent international inbound projection from our partners at Tourism Economics, we ran four scenarios to show the potential impact on U.S. hotel demand.
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Global
Industry Updates
Forward Data

Middle East & Africa hotel performance update

29 4月 2025
In March 2025, hotels across the Middle East and Africa region experienced mixed performance impacted by the month-long observance of Ramadan.
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Middle East and Africa
Industry Updates

STR Weekly Insights: 13-19 April 2025

25 4月 2025
Holy Week slowed U.S. performance; Global performance netted healthy gain; Next week expected to improve, lifted by easy comp to Passover last year.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 6-12 April 2025

18 4月 2025
U.S. RevPAR held steady last week—right in line with expectations given the eclipse comp. Over the past four weeks, despite economic uncertainty and tricky calendar comparisons, U.S. hotel demand still managed to rise 1.7%.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 30 March - 5 April 2025

10 4月 2025
Unexpectedly low U.S. RevPAR; Demand around the U.S. borders remained mixed; Global performance soars with occupancy in the driver’s seat.
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Global
Industry Updates
Forward Data

European overtourism measures largely not reflected in hotel KPIs

7 4月 2025
Driven by the surge in post-pandemic travel, overtourism became a major talking point across Europe in 2023 and continued to dominate discussions into 2024. With a year-plus of data now available, we can assess the effectiveness of various countermeasures and their impact on hotel performance.
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Europe
Historical Data
Industry Updates

STR Weekly Insights: 23-29 March 2025

4 4月 2025
Given the comparison to Easter week last year, U.S. hotels saw RevPAR soar 7.0% year over year.
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Global
Industry Updates
Forward Data

Europe hotel performance update

2 4月 2025
Most major European markets saw YoY performance growth in February 2025, ranging from subdued to substantial.
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Europe
Industry Updates

STR Weekly Insights: 16-22 March 2025

28 3月 2025
Spring break and sporting events driving U.S. results; U.S. RevPAR growth strong Sunday through Thursday; ADR driving gains globally.

STR Weekly Insights: 9-15 March 2025

21 3月 2025
Event shifts impact many Top 25 Markets; U.S. border hotels mostly trending downward; rest of globe doing well.
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Global
Industry Updates

STR Weekly Insights: 2-8 March 2025

14 3月 2025
Strong start, weak finish net flat RevPAR in the U.S.; Weekly global occupancy down
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Global
Industry Updates

Middle East hotel performance expectations during Ramadan

11 3月 2025
While Middle East hoteliers have historical trends to prepare for the Ramadan slowdown, the annual shift on the calendar has pushed the Holy Month further into overlap with the Middle East’s high season.
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Middle East and Africa
Industry Updates

STR Weekly Insights: 23 February – 1 March 2025

7 3月 2025
U.S. rollercoaster ride continues; Fashion Week events impact France and Italy.
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Global
Industry Updates

Americas hotel performance update

3 3月 2025
January kicked off 2025 with most countries in the Americas region (excluding the U.S.) reporting YoY RevPAR growth.
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North America
Central and South America
Industry Updates

STR Weekly Insights: 16-22 February 2025

28 2月 2025
U.S. weekly RevPAR still a rollercoaster ride; China up post-New Year holiday with easy comps.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 9-15 February 2025

21 2月 2025
U.S. group weekdays and leisure weekends drove performance; China, with the New Year holiday shift, dampened global demand.
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Global
Industry Updates
Forward Data

Year of the Snake: A look at hotel performance during Chinese New Year

19 2月 2025
The Spring Festival, or Chinese New Year, is China's most important traditional holiday, and has always been a peak period for travel and tourism.
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Asia Pacific
Industry Updates

Southern Europe hotel performance update

18 2月 2025
Robust demand in Southern Europe lifted ADR to EUR175 in 2024– the highest regional rate in Europe.
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Europe
Industry Updates
Forward Data

STR Weekly Insights: 2-8 February 2025

14 2月 2025
U.S. RevPAR grew when removing Super Bowl comps; highest global occupancy thus far in 2025.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 26 January – 1 February 2025

7 2月 2025
U.S. group demand returned, topping 2019 levels; Lunar New Year lifted Asian markets.
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Global
Industry Updates
Forward Data

Asia Pacific hotel performance update

5 2月 2025
December provided a strong end to 2024 across the Asia Pacific region with 16 of the 20 largest countries (based on hotel room supply) reporting year-over-year growth in revenue per available room (RevPAR).
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Hotels
Industry Updates
Historical Data
Asia Pacific

New Orleans Super Bowl: Hotel Performance Forecast

3 2月 2025
New Orleans is set to host Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles, and the market’s hotels are heading toward full occupancy around the big game on 9 February 2025.
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North America
Forecast
Forward Data

U.S. hotel commentary - December 2024

3 2月 2025
U.S. hotel December RevPAR was up 4.4%, which was the country’s largest YoY gain since March 2023.
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North America
Industry Updates

STR Weekly Insights: 19-25 January 2025

31 1月 2025
MLK holiday drove a strong Sunday and weakness thereafter in the U.S.; largest global occupancy decline in 10 months, RevPAR still grew.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 12-18 January 2025

24 1月 2025
U.S. hotels rebound post-holiday lull; most of L.A. area elevated with wildfire displacement demand, tourist-heavy areas down; global RevPAR up on ADR, Japanese hotels still leading.
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Global
Industry Updates
Forward Data

Analysis: 2025 California wildfire impact on hotel performance

17 1月 2025
The devastating wildfires in Los Angeles appear to have had limited impact on hotel performance as of the week ending 11 January 2025.
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North America
Industry Updates

STR Weekly Insights: 5-11 January 2025

17 1月 2025
U.S. and European results hampered by holiday hangover; calendar shifts also played a role in U.S. results; limited impact from Los Angeles wildfires; Japanese hotels still strong.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 15-21 December 2024, 22-29 December 2024, 30 December 2024 – 4 January 2025

10 1月 2025
Strong finish to 2024 across the globe.
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Global
Industry Updates
Forward Data

U.S. hotel commentary - November 2024

6 1月 2025
The U.S. presidential election, a year-over-year Thanksgiving calendar shift, ongoing hurricane recovery efforts, and an extra weekend all factored into the equation as U.S. RevPAR increased 2.5% in November.
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North America
Industry Updates

STR Weekly Insights: 8-14 December 2024

20 12月 2024
A jump in performance provided an early holiday gift for hoteliers; nine of every 10 U.S. markets posted RevPAR gains; group demand looks unstoppable; second highest Global RevPAR gain of the year
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Global
Industry Updates
Forward Data

The end of an Era(s Tour): Taylor Swift’s final impact on hotel performance

19 12月 2024
Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour.
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North America
Industry Updates

U.S. hotel conversion activity remains muted

16 12月 2024
U.S. hotel conversion activity continues to trend below the long-term average of the 20-year period ending 2019.
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North America
Industry Updates