Connecting the data: the latest hotel industry analysis

27 March 2025
We help you stay up-to-date with the latest performance trends, event impacts, and potential challenges facing the travel and hospitality sector.
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Industry Updates
Global
Hotels
Tourism
Industry basics

STR Weekly Insights: 9-15 March 2025

21 March 2025
Event shifts impact many Top 25 Markets; U.S. border hotels mostly trending downward; rest of globe doing well.
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Global
Industry Updates

STR Weekly Insights: 2-8 March 2025

14 March 2025
Strong start, weak finish net flat RevPAR in the U.S.; Weekly global occupancy down
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Global
Industry Updates

Middle East hotel performance expectations during Ramadan

11 March 2025
While Middle East hoteliers have historical trends to prepare for the Ramadan slowdown, the annual shift on the calendar has pushed the Holy Month further into overlap with the Middle East’s high season.
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Middle East and Africa
Industry Updates

STR Weekly Insights: 23 February – 1 March 2025

7 March 2025
U.S. rollercoaster ride continues; Fashion Week events impact France and Italy.
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Global
Industry Updates

Americas hotel performance update

3 March 2025
January kicked off 2025 with most countries in the Americas region (excluding the U.S.) reporting YoY RevPAR growth.
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North America
Central and South America
Industry Updates

STR Weekly Insights: 16-22 February 2025

28 February 2025
U.S. weekly RevPAR still a rollercoaster ride; China up post-New Year holiday with easy comps.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 9-15 February 2025

21 February 2025
U.S. group weekdays and leisure weekends drove performance; China, with the New Year holiday shift, dampened global demand.
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Global
Industry Updates
Forward Data

Year of the Snake: A look at hotel performance during Chinese New Year

19 February 2025
The Spring Festival, or Chinese New Year, is China's most important traditional holiday, and has always been a peak period for travel and tourism.
Tags
Asia Pacific
Industry Updates

Southern Europe hotel performance update

18 February 2025
Robust demand in Southern Europe lifted ADR to EUR175 in 2024– the highest regional rate in Europe.
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Europe
Industry Updates
Forward Data

STR Weekly Insights: 2-8 February 2025

14 February 2025
U.S. RevPAR grew when removing Super Bowl comps; highest global occupancy thus far in 2025.
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Global
Industry Updates
Forward Data

STR Weekly Insights: 26 January – 1 February 2025

7 February 2025
U.S. group demand returned, topping 2019 levels; Lunar New Year lifted Asian markets.
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Global
Industry Updates
Forward Data

Asia Pacific hotel performance update

5 February 2025
December provided a strong end to 2024 across the Asia Pacific region with 16 of the 20 largest countries (based on hotel room supply) reporting year-over-year growth in revenue per available room (RevPAR).
Tags
Hotels
Industry Updates
Historical Data
Asia Pacific

U.S. hotel commentary - December 2024

3 February 2025
U.S. hotel December RevPAR was up 4.4%, which was the country’s largest YoY gain since March 2023.
Tags
North America
Industry Updates

STR Weekly Insights: 19-25 January 2025

31 January 2025
MLK holiday drove a strong Sunday and weakness thereafter in the U.S.; largest global occupancy decline in 10 months, RevPAR still grew.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 12-18 January 2025

24 January 2025
U.S. hotels rebound post-holiday lull; most of L.A. area elevated with wildfire displacement demand, tourist-heavy areas down; global RevPAR up on ADR, Japanese hotels still leading.
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Global
Industry Updates
Forward Data

Analysis: 2025 California wildfire impact on hotel performance

17 January 2025
The devastating wildfires in Los Angeles appear to have had limited impact on hotel performance as of the week ending 11 January 2025.
Tags
North America
Industry Updates

STR Weekly Insights: 5-11 January 2025

17 January 2025
U.S. and European results hampered by holiday hangover; calendar shifts also played a role in U.S. results; limited impact from Los Angeles wildfires; Japanese hotels still strong.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 15-21 December 2024, 22-29 December 2024, 30 December 2024 – 4 January 2025

10 January 2025
Strong finish to 2024 across the globe.
Tags
Global
Industry Updates
Forward Data

U.S. hotel commentary - November 2024

6 January 2025
The U.S. presidential election, a year-over-year Thanksgiving calendar shift, ongoing hurricane recovery efforts, and an extra weekend all factored into the equation as U.S. RevPAR increased 2.5% in November.
Tags
North America
Industry Updates

STR Weekly Insights: 8-14 December 2024

20 December 2024
A jump in performance provided an early holiday gift for hoteliers; nine of every 10 U.S. markets posted RevPAR gains; group demand looks unstoppable; second highest Global RevPAR gain of the year
Tags
Global
Industry Updates
Forward Data

The end of an Era(s Tour): Taylor Swift’s final impact on hotel performance

19 December 2024
Taylor Swift said, “so long, London,” and made her way back to North America for her final leg of the Eras Tour.
Tags
North America
Industry Updates

U.S. hotel conversion activity remains muted

16 December 2024
U.S. hotel conversion activity continues to trend below the long-term average of the 20-year period ending 2019.
Tags
North America
Industry Updates

STR Weekly Insights: 1-7 December 2024

13 December 2024
Hurricane-affected markets continued to see increases; U.S. group demand unstoppable; robust global growth continued for the ninth consecutive week.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 17-23 and 24-30 November 2024

6 December 2024
Thanksgiving shift produced net positive for the last two weeks in November, second-highest Thanksgiving week demand on record, hurricane-affected markets continued to see increases, group demand soared then plummeted because of the calendar shift, and non-stop global growth continues.
Tags
Global
Industry Updates
Forward Data

Hotel F&B driving labor cost growth in 2024

3 December 2024
In the U.S., it costs about $9 more to staff a hotel room than in 2023. While rooms labor makes up the highest portion of labor expenses, the increase in F&B labor costs is driving most of that growth.
Tags
North America
Industry Updates
Forecast

STR Weekly Insights: 10-16 November 2024

22 November 2024
Calendar shifts flattened hotel performance, group demand returned, exceeding 2019 levels; Taylor Swift arrived in Canada, and double-digit RevPAR gains (again).
Tags
Global
Industry Updates
Forward Data

Upcoming holiday season impact on U.S. hotel performance

21 November 2024
Two significant changes will impact travel in the U.S. this holiday season.
Tags
North America
Forecast
Industry Updates

RevPAR up in 84% of global markets: Japan continues to blossom, China remains sluggish

20 November 2024
The level of global markets with RevPAR growth jumped to 84%. Mediterranean and Japanese hotel markets highlighted the leaderboard, while growth lags in most Chinese markets.
Tags
Hotels
Industry Updates
Global
Historical Data

STR Weekly Insights: 3-9 November 2024

15 November 2024
U.S. election impacts hotel performance, reverse chain scale bifurcation, and double-digit global RevPAR gains, again.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 20-26 October 2024

1 November 2024
U.S. Group demand reaches annual peak and global RevPAR growth (excl. U.S.) sprints to double digits on ADR gains.
Tags
Global
Industry Updates
Forward Data

U.S. hotel commentary - September 2024

30 October 2024
U.S. RevPAR decreased 1.3% year over year in September following a robust August which followed a lackluster July.
Tags
North America
Industry Updates

STR Weekly Insights: 13-19 October 2024

25 October 2024
Hurricane recovery, college football, Taylor Swift and more lift U.S. hotel RevPAR.
Tags
Global
Industry Updates
Forward Data

77% of global markets grew RevPAR against last year, Japan generating more momentum

23 October 2024
Better than three out of four global markets grew RevPAR over the past four weeks. Tokyo joined the list of top growth markets as Japan continues to attract more international demand with favorable exchange rates.
Tags
Hotels
Global
Industry Updates

U.S. election impact on global travel and hotel performance

18 October 2024
With the summer months past us, conversations are now swirling around how the U.S. presidential election will impact tourism outside of North America.
Tags
Global
Industry Updates
Historical Data
Forward Data

STR Weekly Insights: 6 - 12 October 2024

18 October 2024
Countries/markets mentioned: United States: Atlanta, Las Vegas, New Orleans, New York City, Phoenix, Augusta, Florida Central North, Greenville/Spartanburg, Macon/Warner Robins; Global: China, Italy, Spain.
Tags
Global
Industry Updates
Forward Data

STR Weekly Insights: 29 September – 5 October 2024

11 October 2024
Countries/markets mentioned: United States: Augusta, Charlotte, Chicago, Columbia, Dallas, Detroit, Florida Central North, Houston, Las Vegas, Macon/Robbins, Miami, Tampa, Sarasota, Seattle; Global: Australia (ACT & Canberra, Brisbane, Melbourne), China, Indonesia (Central Java), Mexico.
Tags
Global
Industry Updates
Forward Data

U.S. hotel commentary - August 2024

4 October 2024
U.S. hotel RevPAR rose 3.9% year over year in August, following a lackluster July.
Tags
North America
Industry Updates

STR Weekly Insights: 22-28 September 2024

4 October 2024
Countries/markets mentioned: United States: Alabama North, Chicago, Columbus, Indiana North, Louisiana South, Louisville, Michigan South, New York City, Pittsburgh, San Diego, Syracuse; Global: Germany, Australia.
Tags
Global
Industry Updates
Forward Data

Small pickup in global markets with RevPAR growth, special events continue to move the needle

30 September 2024
STR's global "bubble chart" update for the four weeks ending 21 September 2024 shows 63% of markets with year-over-year growth in revenue per available room. Standouts included Northern Sumatra, Mexico City, the Red Sea Resorts, Rio de Janeiro and the Turkish Riviera.
Tags
Global
Industry Updates
Hotels